CledaraGraphic Designer
Jun. 2021 - Nov. 2023At Cledara, I spent over two years as a multi-talented creative professional, wearing numerous hats to support the company's marketing and internal engagement efforts. My key contributions included: Graphic Design & Video Production: I delivered compelling visual narratives through graphic design, video production, and editing. This involved designing flyers, banners, and promotional materials that align with our brand identity and campaign goals, as well as creating engaging videos and animations for various platforms. Web Design & Development: I played a pivotal role in the complete redesign of Cledara's website, enhancing user experience and visual appeal. This also included creating interactive web games and the innovative Cledara VR Adventure, presented at major events like SaaStr and SaaStock. Event Coverage: I provided detailed event videography for both internal celebrations and industry conferences, ensuring every key moment was captured with cinematic quality. Internal Engagement: Beyond customer-facing content, I produced internal memes, videos, and interactive experiences to uplift team morale and foster a positive company culture. Innovative Marketing: We introduced the concept of "software management visualization" using branded cubes at events. This unique approach effectively communicated Cledara’s value proposition in a tangible and interactive manner. Game Development: I created both web and VR games like SaaS Jeopardy, providing interactive and educational experiences for event attendees and further engaging our audience. My time at Cledara was marked by creativity, innovation, and a commitment to elevating the company’s visual and interactive outreach, all while ensuring that our internal team remained engaged and motivated.