Raley Ewing - Senior Copywriter & Editor, ModMed

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Work Background

ModMedSenior Copywriter

Jan. 2022United States

Celebrity Cruises, Inc.Senior Copywriter | Content Producer

Apr. 2016 - Oct. 2021Miami/Fort Lauderdale Area• Created an editorial content calendar and wrote social media posts, blog posts, and video scripts for various departments • Managed social media accounts, including writing and creating posts and engaging with followers across three platforms • Collaborated with media and marketing teams to ideate and write copy for brand advertising/marketing materials, web content, emails, and more • Proofed, edited and provided consulting services on written materials for multiple departments • Learned and executed brand voice throughout communications, keeping all materials consistent and on brand

The Orchid BoutiqueCopywriter & Social Media Specialist

Jan. 2014 - Apr. 2016Miami/Fort Lauderdale Area• Wrote and published weekly Orchid Boutique blog, “Haute in Miami” (www.theorchidboutique.com/blog) • Directed and acted in 3 original “Returns Policy” videos for website content http://www.theorchidboutique.com/return-details • Established cohesive dynamic brand voice via writings on social media channels [Instagram, Twitter, Facebook, and Pinterest] • Created original song and content video for brand; over 1,000 views on YouTube: https://www.youtube.com/watch?v=B7D3fY2Fmm4

Biltmore HotelPR Coordinator | Copywriter

Mar. 2012 - Jan. 2014Miami/Fort Lauderdale Area• Created all brand copywriting content for both online marketing and on-site property collateral with call-to-action • Responsible for copywriting, proofing and editing all hotel marketing and advertising materials, both digital and print • Collaborated with marketing and sales departments for brainstorming on concise, luxury-driven advertisement campaigns • Maintained all social media pages for property, updating daily with social posts and events and engaging with followers

University of Iowa Hospitals and ClinicsAdministrative Assistant

Aug. 2010 - Aug. 2011

Centre Social Didot-BroussaisSocial Worker/Teacher

May. 2010 - Aug. 2010Paris, Île-de-France, France• Responsible for after school programming for 50+ children (ages 2-12) • Worked with children and provided free tutoring classes for kids with special needs, learning disabilities, or having difficulties in class • Taught afterschool classes in music, English, reading, writing, literature, penmanship, social studies, cultural studies, and more • Assisted children (ages 5-12) with their homework and provided additional tutoring/mentoring/attention as needed • Planned, organized, supervised weekly field trips for children around the city of Paris, including museum tours, art gallery trips, field and activity days, swimming trips, etc.

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