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Work Background
Poopee.sgFounder
Jul. 2023SingaporeFounder at POOPEE
🐾 Pioneered POOPEE, offering 100% natural dog pee pads made from grass, solving a critical need for urban pet owners in Singapore where 90% live in apartments with limited access to natural relief spots for dogs. 🌿 Innovator in Eco-Friendly Pet Care:
Developed biodegradable, sustainable pee pads and packaging, promoting green living in urban environments.
Balanced product quality with environmental responsibility, addressing pet comfort and owner convenience. 🚀 Entrepreneurial Journey:
Transformed a niche idea into a viable product, catering to specific needs of urban pet owners.
Managed business operations from marketing to supply chain, driving growth and customer satisfaction. 📈 Business Strategy:
Offered versatile purchasing options including single units and subscriptions, adapting to diverse customer preferences.
Emphasized customer feedback integration, continually improving product experience. 💡 Vision for the Future:
Committed to expanding POOPEE's reach and exploring innovative solutions in sustainable pet care.
Passionate about enhancing urban pet living, keen on collaborations and discussions in sustainable pet solutions.
🌟 Always open to connecting with individuals and organizations interested in sustainable pet care. Let's make a difference together!
Casamera SGDirector
May. 2022 - Dec. 2023SingaporeAs the Director of Southeast Asia's Casamera distribution arm, Royce is responsible for driving the brand forward and expanding its reach in the region. Royce currently oversees the online presence of Casamera in Singapore and Malaysia, and is constantly seeking out new distributors to help grow the brand. At Casamera, our motto is to upgrade the bath experience with eco-friendly products that are both effective and environmentally conscious. Our best seller, the scrubber, is a loofah made from konjac and walnut shells that is completely compostable and has a lifespan of 1-3 months depending on use. After use, the scrubber can be cut into small pieces and either buried in soil or disposed of, where it will decompose without causing harm to the environment. In addition to managing the distribution of our products, Royce is also in charge of the branding direction for Southeast Asia. This includes generating his own content and marketing materials, as well as handling photoshoots and graphic design for the brand. Royce strives to create content that resonates with the Asian mindset, differentiating ourselves from our American counterparts. As a company, we believe in offering products that are both environmentally ethical and high-quality, so that our customers can feel good about their purchase without having to sacrifice on performance. Royce is proud to be a part of the Casamera team and our mission to make a positive impact on the world through our products.
R/ RCo-Founder
Feb. 2022SingaporeAs the co-founder and lead designer of R/R Furniture & Lifestyle, Royce brings a unique and unconventional approach to furniture design. His goal is to create pieces that are both aesthetically striking and thought-provoking, pushing the boundaries of what is traditionally considered "practical" in home design. With a focus on raw materials such as concrete, rocks, and steel, Royce draws inspiration from the brutalist design language to create one-of-a-kind pieces that challenge the status quo. He also utilizes techniques like "shou sugi ban," or the Japanese method of burning wood as a finish, to add an unexpected twist to his designs. At R/R, our motto is to create uncomfortable furniture, prioritizing aesthetics above all else. We believe that in today's world, there is too much emphasis on practicality and not enough on adding personality and excitement to our living spaces. By offering bold and unconventional pieces, we hope to inspire others to break the mold and embrace their own sense of style.
IMAGE CREATIVE DESIGNInterior Design Consultant
Jul. 2019 - Apr. 2022SingaporeAs a highly skilled and experienced interior design consultant, Royce has a strong track record in spatial planning and site management. With a passion for creating functional and aesthetically pleasing spaces, Royce excels at working with clients to understand their vision and develop a plan to bring it to life. Royce is skilled in cold-calling and roadshows to meet potential clients, as well as taking on referral leads and managing budgets to deliver high-quality projects. Royce's ability to liaise with subcontractors and balance design with pricing allows him to deliver exceptional results for clients, while meeting their expectations and working within their budgets. Royce is adept at managing projects from start to finish, ensuring they are completed on time and within budget. This includes conducting site visits on an almost daily basis to ensure that workers are building the spaces up to specification and coordinating with subcontractors on pricing and project specifications. In addition to his expertise in spatial planning and site management, Royce has a strong background in sales and client relations. He is able to effectively communicate with clients to understand their needs and desires, and works tirelessly to ensure their satisfaction with the final product. Skills include spatial planning, site management, cold-calling and lead generation, budget management, and liaison with subcontractors.
The Fragment RoomDirector
Jan. 2017 - May. 2019SingaporeAs the director and founder of The Fragment Room, the first rage room in Southeast Asia. Royce was responsible for conceptualizing the entire business, including the branding and merchandise. Since our launch, we have been wildly successful, breaking even on our initial investment in just two weeks and becoming profitable at record speed. We were so popular that we were overbooked for three months and had to extend our closing time until 1-2am every night. The Fragment Room has received widespread media attention, with interviews and features in Forbes, Hypebeast, the BBC, Straits Times, 8 Days, Lush 99.5fm, Reuters, The Smart Local, and even TV stations in Hong Kong and Japan. We have become a must-go destination for tourists and have had people come to Singapore specifically to visit us. In Royce's role as director and founder, he was responsible for overseeing all aspects of the business, including operations, marketing, and client experience. Royce is passionate about providing a seamless and unparalleled experience for our clients, and he is constantly seeking out new ways to innovate and improve.
L'armoireRetail Assistant
Nov. 2016 - Jan. 2017Singapore
Utopia Office SolutionsProject Sales Specialist
Mar. 2016 - Nov. 2016200 Turf Club Road , The Grandstand #07-09/10/11 Singapore 287994Over at Utopia Office Solutions, Royce specializes in Sales for total office outfitting. He is well versed in all aspects of office ergonomics, design and all that office outfitting consists of. Other than being a specialist in the field of sales, Royce also has on-site experience and manages and copes well with the unforeseen circumstances every new job site brings forth. In Utopia Office Solutions, we are a subsidiary of the Utopia Living Group.
We are specialized as a purveyor of a full scope of Interior Furnishings. We offer and are not limited to + Imported System Furniture
+ Orthopaedic & Ergonomic Task Seating
+ Loose & Collaborative Furniture
+ Commercial & Decorative Lighting
+ Internationally Renowned Floorings (Carpet / PVC / Vinyl Planks) http://www.utopiaofficesolutions.com/
Know It NothingRetail Assistant
Mar. 2014 - Jul. 2014Orchard CentralPart time retail assistant in independent retailer store carrying labels such as Gitman Brothers, Julian Red, Engineered Garments, Rag and Bone, Moscot, Makr, Robert Geller, Dana Lee, SIFR,
Indesign Media Asia PacificGraphic Design Intern
Apr. 2013 - Jun. 2013
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