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Work Background
QuidelOrthoSr. Director, QuidelOrtho
Oct. 2023San Diego, California, United States · Remote
AmazonSenior Communications Manager
Aug. 2020 - Oct. 2023Denver, Colorado, United States
CenturyLink (Formerly Qwest)Senior Director, Media Relations
Mar. 2015 - Oct. 2019Broomfield, Colorado➢ Develop and implement an integrated strategic communications plan, with specific strategies and action plans to increase earned media and continue advancing brand identity, awareness and visibility
➢ Define strategies that enable leadership to cultivate and enhance thought leadership positions with targeted audiences, including original content development and placement ➢ Institute the use of news packages for releases to include blog posts, bylined articles, graphics and video ➢ Promote a pitch first approach, identifying the right story at the right time for the right outlet, to drive company visibility in local, regional, national and international markets ➢ Work with General Managers and market managers to develop strategic partnerships, media relationships and events to further brand awareness
➢ Develop messaging templates and story guides sales and trade show staff can use with customers ➢ Support investor relations and financial communications for quarterly earnings and M&A activities through the preparation of releases, company overviews, briefing papers, talking points and fact sheets
➢ Guide a team of media relations professionals, working with them to develop their skills, grow as professionals and use their expertise to advance the communications goals of the company
➢ Manage external agencies, negotiate contracts, source talent
Terumo BCTSr. Manager
Nov. 2011 - Mar. 2015Lakewood➢ Responsible for the internal and external communications of a global company with more than 5,000 associates, operating offices in five regions with customers in more than 120 countries.
➢ Partner with members of the executive team to develop communications strategies and to implement communications plans and tactics that enhance the reputation and image of the organization; raising awareness of its work among key external audiences, while enhancing internal awareness and a higher level of engagement among associates related to organizational priorities to improve overall employee satisfaction. ➢ Coordinate with key departments across the organization including: legal, regulatory, finance, human resources, IT, commercialization and operations to champion corporate initiatives, share key wins, provide organizational updates and maintain connectivity between our associates, customers and the patients ultimately served.
➢ Simultaneously manage a broad range of global corporate projects and programs across multiple business areas driving business alignment and ensuring accurate and consistent message dissemination.
➢ Facilitate customer panels and key opinion leader sessions to gather data points that can be used to inform future product development, product messaging and campaign strategies.
➢ Oversee quarterly associate meetings, which include a live streaming webcast, town halls and information sessions as well as manage quarterly Global Leadership Exchange meetings.
➢ Write speeches, congressional testimony, talking points memos, video scripts and emails.
➢ Collaborate on the development of the strategic plan, the worldwide balanced scorecard and departmental balanced scorecards.
➢ Serve as the subject matter expert responsible for reviewing and updating parent company investor day presentations.
➢ Manage a global team of internal, external and trade show professionals operating in five regions around the world.
Qwest CommunicationsDirector
Mar. 2008 - Oct. 2011Greater Denver AreaServe as the director of communications for 12 client groups and 26 stakeholder organizations representing $2b in annual revenue. Full responsibility for strategic develop and execution of communications plans, the creation of an integrated social media program, expansion of community, social and multicultural initiatives as well as the optimization of multi-state sponsorship communications programs and joint marketing ventures. Oversee the development of ads, approve content and position campaigns for media coverage. Manage community events, coordinating on site media, speakers and volunteer activities. Supervise a staff of communications professionals in the development and execution of communications plans and the facilitation of interviews that support core business-drivers.
QwestDir. Corporate Communications
Jan. 2008 - Nov. 2010Support 12 client groups and 26 stakeholder organizations representing $2b in annual revenue. Responsible for strategic develop and execution of communications plans, the creation of an integrated social media program, expansion of community, social and multicultural initiatives and optimization of multi-state sponsorship communications programs and joint marketing ventures. Oversee the development of campaigns. Manage community events, coordinating on site media, speakers and volunteer activities. Supervise a staff of communications professionals in the development and execution of communications plans and the facilitation of interviews that support core business-drivers. Key Achievements: Initiated public relations best practices that drove more than 1,000 news stories, in one year, including key placements in The Wall Street Journal, The New York Times, and Family Circle magazine. Increased coverage in blogs and with online media by 60% driving more than 717 blog posts and 455 embedded stories.
Launch first-of-a-kind integrated social media program using Twitter, Facebook, LinkedIn and blogs. In the first year, the Twitter channel responded to more than 8,500 customer inquiries and provided 90% first-contact issue resolution.
Designed social media customer loyalty programs that generated thousands of followers and increased retention. Developed online communications campaigns that drove, on average, 50,000 unique users and increased sales by 5%. Integrated the use of multimedia, videos and Podcasts in releases, pitches and features to increase site traffic by 21%.
Manage the writing, editing and submission of contributed articles, which have appeared in Forbes and Wired. Execute on trigger based consumer marketing communications strategies through social media for offer customization.
Increased briefings for industry analysts by 30%, Y-O-Y resulting in company inclusion in key analyst reports.
QwestAnalyst Relations Manager
Mar. 2007 - Mar. 2008I worked with industry analysts at organizations like: the Gartner Group, IDC, Forrester and Opus, to increase their awareness about Qwest's products and services. This included managing on site visits, facilitating phone conferences with senior leaders and analysts and connecting analysts with members of the media as experts who could speak on behalf of Qwest's products and services.
Thomson ReutersSr. Manager
Aug. 2006 - Feb. 2008Directed the marketing, communications and advertising activities of a multi-state team. Integrated the marcomm activities of five companies into one brand voice through the implementation of best practices. Optimized performance through the organization of cross-functional teams, strategic one-page plan development and team goal alignment with business needs. Increased market share through collaboration with key stakeholder groups. Key Achievements: Reduced cost of ad buys by 15% through implementation of design and buying operational efficiencies.
Used business analytics to refine market analysis and research activities that reframed customer communications.
Optimized messaging across all prospect/customer touch points through trigger based marketing communications.
Collaborated with sales to build out Web content for an online sales communications tool kit used world-wide. Increased joint venture/partner news coverage by 23% through "Share the Win" a communications partnership program.
Generated an 18% increase in speaking engagements through enhancements to the corporate thought leadership program.
Produced the annual sales meeting, setting the agenda, arranging speakers and product demonstrations.
Served as spokesperson, responding to and facilitating interviews throughout the U.S., Asia and Europe.
Halliburton/KBRSr. Communications Manager
Mar. 2005 - Oct. 2005Baghdad, IraqEstablished a communications office in Baghdad, Iraq, that supported 121 sites in five countries. Managed a team of cross-functional marcomm professionals, in multiple locations, focused on crisis management and day-to-day media coordination with the U.S. Department of Defense and U.S. Department of State. Wrote press releases, articles and conducted media tours. Key Achievements: Increased positive media stories by 10% through the implementation of a proactive, engaging, communications strategy. Hosted media tours, which resulted in coverage by ABC's Good Morning America, FOX News and Frontline.
Standardized communications and marketing practices across 121 sites in five countries.
Developed a first-generation internal social media message board for Middle East employees. Served as spokesperson, responding to and facilitating interviews throughout the Middle East.
Donor AllianceDir. of Communications/Executive Dir.
Jan. 2002 - Jan. 2005Developed a multi-state integrated marcomm program that established best practices for advertising, marketing, public relations. Led the redesign of three Web sites. Managed a team of internal and external communications, marketing and fundraising professionals. Served as the foundation executive director raising more than $1M in the first year of operations. Key Achievements: Increased media impression from 1M to 14M reinforcing key messages as well as educating the community.
Grew targeted, message specific interviews by 15 percent and increased market penetration by 60%.
Increased attendance and media coverage of annual fundraising events by 75% over two years.
Used demographic, behavioral and business analytics to target messages to key audiences resulting in 45% donor increase.
Served as spokesperson, responding to and facilitating interviews throughout the US.
United States SenateLegislative Assistant
Jan. 1993 - Dec. 1997Washington D.C. Metro AreaIn this role I was responsible for overseeing health, human services and welfare legislation. I drafted legislation, negotiated bill language, staffed committees, responded to constituents and represented the interests of the people of Colorado as an advisor to the Senator.
Bennett High SchoolStudent
Jan. 1987 - Dec. 1989
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