Universal Parks & ResortsDirector, Digital Product & Experience Development - Integrated Commerce
Feb. 2020 - Dec. 2020Orlando, Florida AreaPartnered with Parks Technology to drive product delivery, regularly made critical business decisions balanced against a relentless focus on the Guest experience. Participated in the Digital & Experience Leadership, providing executive decision-making and priority management. Managed engagements with vendors and outside service providers ensuring clear scope and deliverables. Drove a continuous focus on experience optimization by gathering and synthesizing consumer, operational, and business insights, to identify and prioritize product enhancements. Focused the use of data to reduce ambiguity while successfully launching the Universal Studios Japan content website Developed a strategy cross-functionally with the VP of UI/UX to implement a Global Design System across all Universal platforms Managed team direction in the integration of a singular code base as a platform for Universal Orlando, Hollywood, and Japan websites to ensure scalability across the digital properties