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Work Background
LovesacSr. Director, eCommerce
Oct. 2021 - Dec. 2022Stamford, Connecticut, United StatesOversee and manage the Lovesac.com website operations, develop the strategic roadmap for technology enhancements and ensure an optimal “best-in-class” Customer Experience based on research and data. Development of an eCommerce team that meets the needs of a rapidly growing business and set forth a 2-year strategic roadmap for technological enhancements, CX improvements, and business requirements that coincide with the company “Big Bets”
Universal Parks & ResortsDirector, Digital Product & Experience Development - Integrated Commerce
Mar. 2020 - Dec. 2020Orlando, Florida AreaPartnered with Parks Technology to drive product delivery, regularly made critical business decisions balanced against a relentless focus on the Guest experience. Participated in the Digital & Experience Leadership, providing executive decision-making and priority management. Managed engagements with vendors and outside service providers ensuring clear scope and deliverables. Drove a continuous focus on experience optimization by gathering and synthesizing consumer, operational, and business insights, to identify and prioritize product enhancements. Focused the use of data to reduce ambiguity while successfully launching the Universal Studios Japan content website Developed a strategy cross-functionally with the VP of UI/UX to implement a Global Design System across all Universal platforms Managed team direction in the integration of a singular code base as a platform for Universal Orlando, Hollywood, and Japan websites to ensure scalability across the digital properties
FreelanceExecutive Digital Commerce Consultant
Jan. 2020Winter Garden, Florida, United StatesConsulted with small companies to implement efficient business processes, construct clear and actionable data, create marketing strategies to connect with customers, improve and drive commerce strategy, and achieve results.
- Designed and drove implementation of product strategy adding an anticipated 20% increase in revenue
- Developed customer journey and testing strategy across multiple websites leading to a decreased bounce rate by 0.7 points and an increase in conversion by 1.2
- Drove revenue growth up 65% at Rookie Wellness while responsible for Digital Marketing and eCommerce online presence while acting as contracted VP of Digital Marketing and e-commerce.
KURU FootwearDirector, Digital Commerce
Jan. 2018 - Dec. 2019Greater Salt Lake City Area
KURU FootwearSenior Product Manager, Digital Commerce
Dec. 2017 - Jan. 2019Greater Salt Lake City AreaDirected brand, marketing, and development strategies to promote products through digital commerce. Identified customer needs and designed product roadmaps to meet customer demands. Implemented Agile methodologies and sprints to make 3rd party development more efficient. Conducted fallout analysis to determine customer pain points and established production timeline. Researched market opportunities to promote KURU’s brand and expand customer base.
T-MobileSenior Product Manager - Mobile
Jan. 2017 - Jan. 2017Defined and implemented the strategy and roadmap to personalize content within the MyTMO web and app. Collaborated with product managers in identifying business requirements, implementation methods and business rules. Created use cases to be used by system architects.
1-800 CONTACTSProduct Manager, Mobile Applications
Jan. 2014 - Jan. 2017Draper, UTDelivered leadership and analysis in developing product roadmap for mobile applications and the redesigning of both native platforms. Provided expertise in developing, testing, and deploying innovative features to relieve pain points in the funnel. Collaborated with key stakeholders in forming ideas for improvements or enhancements to existing products.
New England School of CommunicationsDepartment Coordinator & Instructor
Jan. 2010 - Jan. 2012Bangor, MaineDrove leads with local businesses that provided over 60 experiential learning opportunities each semester. Mentored and instructed students in Communications.
dB Sound, IncPresident & Owner
Jan. 1997 - Jan. 2012Greater Salt Lake City AreaGrew business from ground up with successful marketing strategies and skillful management of production teams.
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