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Work Background
The Figaro ShopDirector of Marketing & Business Development
Dec. 2022Oxfordshire, England, United Kingdom-Responsibility for marketing budget to deliver brand, content, digital & events strategies across parts, services & car sales
-Creation and delivery of customer advocacy program that generated 68 qualified leads in month one (3 per month normal average)
-Developed and executed a social media strategy that has seen 6000% increase in reach and 11000% increase in content interactions
-Quantitive and qualitative client research & analysis of that research to drive the business forward in new directions & to new untapped markets
-Led and executed a rebrand/brand elevation to increase brand equity & appeal to new market (HNW female market in the US)
-Initiated & brokered influencer collaborations to support the businesses desired trajectory
CiscoHead of Partner Communications - Asia Pacific, Japan and China
Jun. 2013 - Jun. 2018Singapore- Management of APJC communication key vehicles including intranet (Partner Central), social media and email marketing where open rates rose from 7.2% to 14.2% and click through rates from 2.1% to 3.4%
- Successful stakeholder management & alignment with corporate comms, product teams, sales organisation, global marketing & senior leadership - Manage the APJC communications budget, set metrics, targets and track impact & success of spend
- Provide leadership to 4 direct reports
- Content creation for panel discussions and executive level presentations Prioritise messages based on - - Cisco’s APJC priorities and relevance to recipients persona (theatre, role type, certification, specialization, preferences) paying careful attention to inform & educate but not overwhelm - Creating engaging content that pulls together priorities from across the business, presented as a cohesive narrative with thoughtful touch-points in best placed mediums
- Plan, deliver and budget large-scale, regional events in juxtaposition to smaller local & virtual events encouraging collaboration & loyalty
CurvatureHead of Communications for SE Asia
Jul. 2009 - May. 2013Singapore~Develop and execute a cohesive, well rounded marketing and communications strategy for Asia-Pacific markets to breed customer loyalty and generate new business leads
~Align communications to corporate (US) positioning but understand and execute localised versions for APAC markets
~Deliver luxurious, high profile events for high spend clients to encourage loyalty and increase spend with Curvature (F1, golf days, fine dining) ~Appoint and brief PR firm and continually mange and collaborate to implement and deliver regional PR and social media strategies ~Manage creative agency relationships, including delivering briefs, providing timely, detailed feedback and ensuring open comms and active listening to build a successful partnership and exciting results Management responsibility for two direct reports
MerkleStrategy and Planning Senior Manager
Dec. 2006 - Jul. 2009Singapore~Development of marketing plans and strategies for a cross section of B2B and B2C clients – (Cisco, Mastercard, Tiger Beer, Dimension Data)
~Interpretation and analysis of market and customer research, business analysis, statistical analysis and applied to complete comprehensive marketing programmes for clients
~ Writing detailed, targeted campaign briefs for the in-house creative team and working with them for creative conceptualisation ~Development of PowerPoint presentations for Senior Executives to present internally and externally to articulate the Cisco proposition and future strategy
~Channel Marketing activities – lead generation / incentive programs / partner activation & development ~Cisco team resource (onsite and fulltime) to manage and execute the APAC position at Ciscos WW Channel Partner Summit (Hawaii, North America)
TouchbaseGlobal Marketing Leader
Sep. 2002 - Dec. 2006London, United KingdomTo develop and execute on global marketing initiatives that deliver tangible and measurable value to every area of the business, ensure consistency of brand and catapult Touchbase as a leading UC provider (Cisco and Avaya).
Key tasks and responsibilities
•Planning and agreement of objectives, strategy and tactical plans for marketing comms in the US, Europe and APAC
•Ensure marketing is relevant in financial terms and is a key contributor to corporate growth globally
•Guardian of the brand globally, continually seeking to develop and optimise brand awareness and familiarity
•Co-ordination, art direction, copy writing and delivery of all direct marketing campaigns globally
•Develop a growth engine for the business, delivering integrated marketing communications to deliver on agreed objectives for demand generation purposes
•Ownership of the marketing relationship with Touchbase’s key global partners, Avaya and Cisco
•Plan and execute client/prospect events and seminars with strategic partners (Avaya and Cisco) to retain clients and generate leads
•Development of multi-channel marketing programs in line with agreed objectives, positioning and messaging
•Development of sales tools, including presentations, proposal templates, case studies, media kits & product sheets
•Management of the company’s PR , thought-leadership positioning/speaking and corporate communications
•Define and implement a customer communications strategy and market research studies to gain knowledge about user attitudes and behaviour
•Committed to on-line traffic-generating activities, audience acquisition and retention
AMPMarketing Executive
Jan. 2000 - Jan. 2002Contribute to the development and execution of promotional plans designed to:
- Generate sales within the AMP Pearl life insurance client base primarily using direct mail
- Build brand awareness and establish trust through advertising and PR
- Work with creative agencies to deliver campaigns and supporting material - Deliver work on budget, track success and present results back to the business
- Oversee quality control of all print based campaigns and documentation
- Regular Communicate to sales teams all marketing activities on a bi-annual basis
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