The Schwan Food CompanySenior Program Manager - Consumer Care
Nov. 2012 - Apr. 2014Bloomington, MN• Managed initiatives to identify and remove consumer barriers in support of the Schwan’s Home Service strategic roadmap. • Improved capturing customer contact information by researching, designing, and implementing mandated FCC changes, modifying auto dialing practices, and ensuring compliance.
• Built the three-year chat/e-mail roadmap for Schwans.com and the call center by researching best practices while gaining alignment with stakeholders. Included Click to Call, chat engagement placement on Schwans.com and canned messaging efficiency changes.
• Supported the customer experience design of the Schwan’s Mobile App. Utilizing best practices from previous experience with Best Buy and Geek Squad’s Mobile Apps.
• Lowered yearly expenses $200K, added capabilities, measuring customer relationship in field service, contact center and holistic Schwan’s experience by integrating new Net Promoter Score (NPS) solution, enabling analytics and insights, leveraging SaaS vendor.
• Increased market reach by designing, developing training and implementing Schwan’s partnership with American Association of Retired Persons (AARP) customer and agent experience at call center.