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Work Background
DesignitManaging Director, SEA
Oct. 2022Singapore
TBWA\ Group SingaporeHead Of Digital
Jan. 2022 - Oct. 2022Singapore
Publicis SapientDirector, CX Strategy & Innovation Consulting
Apr. 2021 - Jan. 2022Singapore
Publicis SapientAssociate Director, Experience Strategy
Nov. 2017 - Jan. 2022Singapore
ContentCoveFounder & Director
Apr. 2016 - Jan. 2022SingaporeWe provide services to meet all our clients' content needs around inbound marketing, content creation and amplification, and also lead generation. Whether you are looking for content to attract, engage, and drive audiences to action, in the B2B or B2C space, we are here to help you. The first hour of consultation is complimentary for anyone looking to engage our services. This is to ensure we understand your goals and challenges and propose content solutions that best fit the brief. Visit us at www.contentcove.net to sign up for a free consultation.
TradeGeckoHead of Content
Aug. 2015 - Mar. 2016SingaporeLeading a team of inbound marketers, social media managers and graphic designers, my role entails: - Brand development, content & inbound strategy, content conception and generation
- Driving traffic to our website by managing it on a daily basis (www.tradegecko.com)
- Lead generation & nurturing, managing our blog & resources pages (www.tradegecko.com/blog)
- End-to-end marketing activities for new feature and product launches - Sales enablement by supporting affiliate program with relevant content - Content performance analytics, traffic and lead generation analytics
MetiaHead, Customer Reference Practice, APJ
Mar. 2014 - Aug. 2015SingaporeLeading a team of reference practitioners in APJ, and -Providing strategic guidance for efficiently planning and executing reference programs across our portfolio of technology clients,
-Providing guidance on effective and efficient content production, thought leadership, and streamlining processes, and
-Operational and financial planning for the APJ practice
MetiaSenior Consultant
Jan. 2011 - Mar. 2014SingaporeResponsible for content creation and managing customer reference programmes for clients in the technology field in Asia Pacific, ANZ,Japan and China.
Solutions InsightsSenior Consultant
Aug. 2010 - Jan. 2011Greater Boston AreaResponsible for implementing and managing the Marketing function at Solutions Insights Inc in addition to:
-Implementing and managing an Online Community for Solutions Insights Research Initiative
-Contributing to consulting on client engagements
-Contributing thought leadership documents towards Solutions Insights’ marketing content
Hult International Business SchoolMBA Candidate, 2010
Aug. 2009 - Aug. 2010Greater Boston AreaHult International Business School (formerly known as Arthur D Little School of Management) is one of the top 100 business schools in USA, offering a One year International MBA program in campuses around the world such as Boston, Shanghai, London, Dubai and San Francisco. A truly international experience where classrooms are enriched with cultural and business exchanges within a 95% student body from 35 different countries. Activities: Hult Student Association - Elected Council Representative
Hult Marketing Club - Active Member
Hult Consulting Club - Active Member
Reliance EntertainmentSenior Sales Executive
Nov. 2008 - Oct. 2009SingaporeIn this position, reporting directly to the General Manager, I am primarily responsible for packaging and planning marketing campaigns for clients, presenting them and selling airtime on the Expatriate Radio Station meant for the entertainment of Indian Expats in Singapore to clients with products targeted at this market. Also, I identify alternate sources of Revenue for the station including media alliances and on ground events. Additionally I enjoy opportunities of planning and conducting marketing activities and events for the station as well as copy writing some of the on air advertisements.
The Ritz-Carlton, Millenia SingaporeSales Executive
Dec. 2004 - Oct. 2008SingaporeA position I grew into over the years, from assisting Sales Managers in handling their portfolio of clients to eventually handling my own portfolio. Primary responsibility was to sell room nights for the hotel to Corporate Clients on transient travel as well as group events. Additionally, I was responsible for ensuring a smooth transition from the sales phase to the event and post event phase for the client.
This position gave me great exposure to dealing with companies big and small from varied industries including Banks, Advertising and PR firms, Event Management Companies, Pharmaceutical Companies and Oil and Automotive Companies.
This was also a fantastic opportunity to develop my leadership and training skills. I was also responsible for writing and regularly updating and maintaining standard operating procedures for the Sales Department.
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