Almacenes De Prati S.A.Marketing Manager
May. 2003 - Sep. 2005Ecuador• Managing marketing plan and budget.
• Development of corporate identity plans and campaigns that ranked the company #1 in the retail business, according to a top of mind research held every year with a third party research company. • Carrying out fashion shows, increasing 18% of sales after events.
• Re launching the website, increasing 259% of visitors.
• Coordination of qualitative and quantitative research focused on contemporary women, their lifestyle and expectations.
• Launching a Branding campaign for the store credit card, increasing 15% of customers.
• Supervising more than 15 TV animated commercials and 3 TV commercials filmed in 35mm locally and abroad (Ecuador, Colombia & Uruguay)
• Carrying out mega-productions: Christmas, Beach season, Mother’s Day and Father’s Day.