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Work Background
Loud Otter, A Creative AgencyHead Otter
Jan. 2024Fort Worth, Texas, United StatesLoud Otter is a first of it's kind Fractional CMO Agency. We don't just help you market, we partner with you to build, grow and scale the business you've poured your life into at a fraction of the cost.
CrowdShareCEO | Founder
Jul. 2017Fort Worth, Texas, United States• Spearheaded the development of CrowdShare, a groundbreaking social media management tool, revolutionizing community engagement and social media campaigns.
• Implemented automation processes to streamline content sharing within communities, leading to increased user engagement and business growth.
• Successfully grew CrowdShare into a leading social media management platform, helping businesses achieve exponential growth through effective online presence.
OohllaaChief Executive Officer
Jul. 2014 - Dec. 2020Roanoke, TXResponsible for development of new products, division development, growth and retention of Oohllaa's advertising revenue throughout the United States, training of new associates, coordinating digital advertising campaigns (display, reputation management, search, display and social), implementing process and strategic development, client retention strategies, talent acquisition, and performance evaluation. Oohllaa takes the uncertainty out of Internet advertising by providing marketing solutions adapted specifically for individual businesses that focus on new client acquisition. With a team of specialists and a dedicated local representative that knows your market, we will handle everything from start to finish and squeeze the most out of your ad dollars – all while proving direction every step of the way and peace of mind with our transparent reporting process! Let us show you how we can make your business grow by providing you with advertising solutions, so your business can be more effective!
ReachLocalSenior SE III - Specialty Vertical
Apr. 2013 - Jul. 2014PlanoReachLocal's sole focus is to help small to medium sized companies build and grow their business on a local or national scale. ReachLocal is the only global partner with Google and is highly respected in the digital marketing field. With over 1,000,000 campaigns running and being a Premier SMB Partner with Google, ReachLocal is considered the best company to work with to drive customers directly to your business from the web. I specialized in working with Realtors, single and multi-family housing, loan officers/mortgage companies, lawyers and anyone that focuses on client-centric practices. 2013 - Most TCV Revenue Generated (July, September, October, November) - “Most Valuable Player” Award for closing the most TCV for other SEs 2014
- Promoted to SE III – Specialty Vertical - Most TCV Revenue Generated (February, March, April, June, July)
- Nominated for company's "Star Award" out of 2,500 employees globally
Hope Fellowship ChurchMedia Volunteer
May. 2011 - Jan. 2016Frisco, TXHelp with the audio visual aspect of services.
Large Digital Media CompanySenior Project Manager - Digital Media
Jan. 2010 - Mar. 2013Large digital media company that gave business the opportunity to be found on line. Placed in charge of designing and implementing marketing and sales campaigns for companies that span the globe, as well as small market companies that wish to stay local. Our focus is in every niche industry from medical to motorhomes, by utilizing the largest, most successful digital network.
SpitFire Marketing GroupFounder
Jun. 2005 - May. 2007Addison, TXSpitFire Marketing Group was created to work with SMBs in a way no other company offered. Each client is treated as a Fortune 500 company and given the tools to succeed. Our AEs take you through the process and help develop the perfect go to market marketing strategy for you and your business. Whether you are just starting or, have been around the block, SpotFire Marketing Group offers will help your business rise above even your wildest dreams. Key Functions: - Developed targeted marketing programs for a variety of business-to-business and business-to-consumer clients. - Implement marketing plans and projects for new and existing products, expand and develop marketing platforms. - Managed and coordinated all marketing, advertising and promotional staff and activities for contract companies including, digital, print, broadcast and tradeshow events. - Conduct market research to determine market requirements for existing and future products as well as run analysis of customer research, current market conditions and competitor information. Expand and develop marketing platforms based on projections. - Manage the productivity of the marketing plans and projects while monitoring, reviewing and reporting on all marketing activity and results. - Determine and manage the marketing budget and deliver marketing activity within agreed budget. - Report on return on investment and key performance metrics and develop pricing strategy to create marketing presentations while acting as a liaison with media and advertising companies.
Lucky Lane Productions, LLCPrincipal Owner
Sep. 1999 - Jan. 2005Austin, Dallas, Los Angeles, NashvilleLucky Lane Productions developed and implemented branding and marketing strategies for new artists. Our role was to collaborate with A&R Representatives on building artist packages to present to record labels and once the artist/band was signed to a contract, we continued to work the label and artist/band to promote through events, radio tours and print media. Lucky Lane Productions produced multiple festivals, concerts, one off events and facilitated buy talent for clients and their events. Manage and coordinate large scale events. - Responsible for creation and implementation of new events as well as negotiation of all outside vendors, sponsors and artists. - Direct all essential personnel and crew required to put on large scale events and troubleshoot issues as they arise. - Managed all and directed equipment inventory, multiple line items per event, oversaw completion of each contract. - Manage load-in/load-out and securing of secondary equipment used at various events. - Facilitate multiple vendors and sponsors for each event depending on area and create marketing to integrate event with sponsors. - Including alcohol, department stores, car manufactures, specialty groups, etc. - Work with marketing and direct brand placement during events. - Supervised receiving, inventory control, storage, distribution and sales. - Scheduled drivers, negotiated rates and routes with truck lines/carriers. Key Functions: - Branding - Logo creation - Brand consistency - Tour support - Merch design
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