Oguer Avila

Lead Email Marketing Strategist @EKCreative

Email Marketing Manager💸 MarketingGraphic Designer🐦 DesignBrand Designer

A seasoned professional in the field of email marketing, currently leading as the Lead Email Marketing Strategist at a renowned digital marketing company. With a penchant for creating compelling email campaigns, Oguer's expertise lies in fostering customer engagement, improving open rates, and driving conversions. His journey in digital marketing spans over a decade, during which he has honed his skills in various aspects of email marketing, including segmentation, automation, and personalization. He holds a deep understanding of customer behavior and market trends, which he leverages to craft targeted email strategies that deliver results. He is a strong believer in continuous learning and stays abreast with the latest industry developments to ensure his strategies are always relevant and effective. His passion for digital marketing and commitment to delivering value to clients make him a key asset.

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Work Background

EK CreativeLead Email Marketing Specialist

Oct. 2023Rochester, New York, United States● Assumed directorial responsibilities after the departure of the Email Marketing Director maintaining operations going at 100% with 0 casualties. ● Managed multiple accounts while strengthening client relations. ● Created marketing strategies that raised engagement metrics and conversions of up to 50K a week in attributed revenue.

EK CreativeEmail Marketing Specialist

Mar. 2022 - Nov. 2023Remote● Optimized workflows by introducing new project management platforms that increased productivity and made client approvals 50% faster and more efficient. ● Managed design approvals and employee trainings making workflows more efficient. ● Created graphics & strategies for an account with over 999% growth in revenue in less than 6 months.

Original BranderArt Director

Oct. 2019 - Apr. 2023● Innovated with an overhaul of the current workflows to reduce revisions by 30% ● Mentored low-performing design teams to improve the quality of deliverables by 40% resulting in faster delivery times without having to acquire new talent. ● Revitalized over 5 damaged accounts and prevented clients from leaving the company.

Herbalife NutritionGraphic Designer

Jan. 2019 - Oct. 2019Guadalajara, Jalisco, MexicoConceptualized materials used for direct sales in over 94 countries. ● Directed a product photoshoot that was used for over 40 different sales locations. ● Spearheaded altruistic initiatives to paint murals for children’s homes sponsored by the company, increasing brand awareness and brand loyalty. ● Guided the Mexican design team to refine their English skills and increase productivity in meetings by up to 20%

DXC TechnologyBranding Specialist

Nov. 2016 - Jan. 2019Ciudad de Guadalajara, Jalisco, Mexico● Consolidated communications with corporate branding to integrate the brand regionally. ● Conducted efforts to create internal brand loyalty for productivity purposes in a facility with over 1,600 employees. ● Strengthened the company’s public presence for over 10 massive events such as the Pride Parade and many global-scale technology conventions.

Hewlett Packard EnterpriseCommunications Specialist

Nov. 2016 - Jan. 2019Ciudad de Guadalajara, Jalisco, Mexico● Led the communications team in an effort to promote teamwork thus refining quality filters & reducing errors by 60% ● Coordinated internal communications for a population of over 3,000 employees. ● Persuaded upper management to invest in the communications infrastructure and raised the team’s productivity by 70%