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Work Background
Quietly Media Inc.Head Of Content
Nov. 2021Vancouver, British Columbia, CanadaAs a full service global content agency, Quietly offers services across the entire content lifecycle, from discovery and strategy to creation and distribution. Applying journalistic standards of storytelling and excellence combined with integrated marketing strategy and insights, Quietly uses multiple channels and formats to cut cut through today's clutter to reach B2B and B2C audiences with targeted brand content they value. Leading the content team including strategy, editorial and design, while aligning with insights and client service, I ensure our world class and award winning content delivers business results - not just marketing results - for our mix of luxury, global blue chip, technology, and consumer services clients.
CommunicationsSenior Marketing Communications Consultant
Jan. 2016Canada/US"Side hustle" working with clients in tech, CPG, fashion, health, government and services. Always first identify key business goals and then collaborate with leadership to build/execute strategic PR, communications and/or marketing plans to support those objectives. Programs selectively pull from the full marketing toolbox and often engage a virtual agency of complementary freelancers. Have frequently acted as fractional marketing lead. Clients included: A&C (and their clients in cannabis, tech and CPG), Bicom (and their clients in fashion/retail), Butterly/ChickAdvisor, City of Burnaby, Clug Brands, Curiate.TV, eGurus, Frogbox, Hera Whisky, John Howard Society Pacific, LUSH, Mojio and Wayland Group (cannabis) among others.
A&C Inc.EVP, Strategy & Client Service
Mar. 2018 - May. 2021CanadaAgency leadership, team leadership, client relations, senior level planning, development & oversight of integrated client marketing communication programs across Paid, Earned, Owned & Shared channels including PR, brand development, Influencer relations, digital content & issues/crisis management within several business verticals including CPG, tech, health and wellness, finance, venture capital and the arts. New business development, budget management, staff mentoring & growth. Have grown accounts on average 15-20%; implemented new systems; activated new agency offerings & successfully lead dispersed remote teams from home. Clients include Aaron Wallace, BlueCat, FinanceIt, Lush Cosmetics, OMERS Ventures, Quadreal, Rexall, San Pellegrino, Vancity Community Investment Bank, Wayland & Women's Health Collective Canada.
Veritas CommunicationsEVP, Creative Strategy
Aug. 2017 - Feb. 2018Vancouver, Toronto, Montreal CanadaConsulted with agency client teams to ensure that creative approach and strategic direction of solutions provided to a roster of name brand companies effectively aligned with client business objectives. Utilizing the full integrated spectrum of earned, owned and paid media tools including influencer relations to affect behaviour and perceptions while ensuring programs go beyond simple message delivery and foster authentic brand and influencer engagement. Clients included: Audible, Best Buy, Church & Dwight, Disney, Fox, Kijiji, Kimberly Clark, Microsoft, Revlon, Subway, Tangerine and Waze among others.
MOJIOVice President, Brand Marketing & Engagement
Mar. 2013 - Dec. 2015Vancouver, Canada Area; Seattle, WA; San Jose, CAFounded in 2012, Mojio plugs into any car and provides drivers with an informed and empowered driving experience while enabling Internet of Things functionality. As VP Marketing was responsible for creating and establishing the brand from the ground up, launching the first product to market and building the marketing department with a typical startup budget. Transforming highly technical information into consumable messages and utilizing a careful balance of earned, owned and paid media, the strategy also included investor, stakeholder, partner and analyst relations, social media community building as well as customer service. Within 2 years the approach resulted in establishing the company as a top 3 leader in the connected car/Internet of Things space and directly supported successful Seed and Series A funding rounds. Managed a team of 5 plus agencies.
The University of British ColumbiaEvening Course Instructor
Sep. 2013 - Apr. 2015Vancouver, Canada AreaInstructed 8 week Continuing Education course in Digital Communications Planning
EdelmanSenior Vice President, Strategy & Client Service
Sep. 2008 - May. 2012Vancouver, Canada AreaSenior level client counsel, strategic campaign & program planning, issues management & agency operations such as employee mentoring, recruitment & retention, account & agency P&L, new business development & providing overall vision & leadership for leading global agency. Also, managed several teams of broader agency services including brand consulting, digital engagement & web development, & research/stakeholder engagement programs. Client portfolio included: Hudson’s Bay Co., MEC, Starbucks, Shell, City of Vancouver & startups Verisante Technologies and Lifescan. Led the agency’s most successful Olympic campaign for Hudson’s Bay Co. Olympic apparel & Red Mittens, leading to more than 600 million Canadian media impressions alone & placement on the Oprah Winfrey Show; led larger national account teams, excelling in seamless client service regardless of geographic location, surpassing revenue targets with a mixture of winning new & farming of existing business. Managed a team of up to 20.
Cossette Communication-MarketingVP Optimum PR
Aug. 2005 - Sep. 2008Vancouver, Canada AreaSenior level client strategic counsel, campaign & account leader including ongoing full-scale promotional communications to target professional & consumer audiences as well as corporate image & issues management & competitive blunting. Responsibilities included extensive agency operations responsibilities, new business team leadership, employee development & mentorship as well as ensuring agency teams provided the best client service possible. Primary focus on 2010 Olympic Winter Games portfolio: Vancouver Organizing Committee for the 2010 Olympic Winter Games, 2010 Legacies Now, Bell (telecom technology sponsor), Canadian Paralympic Committee. Additional clients: Canadian Breast Cancer Foundation, FutureShop, Pampers, Saturn (GM), grew marketing communications & community relations client base by $1.3 MM in first 12 months; implemented several ongoing successful employee programs including a coach/mentor program, directed professional development retreats & successfully led convergent team projects with broader agency mix of services. Managed agency team of 30.
Cohn & WolfeVice President Client Services
Jan. 2003 - Dec. 2005Greater New York City AreaAgency services services as above with a focus on simplifying complex medical terminology and conditions into general market messaging and campaigns as well as engaging professionals and special interest groups to support client goals. Pharmaceutical product portfolio included: sanofi-aventis’ Allegra (consumer allergies), Endo Pharmaceuticals (consumer & professional pain management products), Johnson & Johnson/Ortho McNeil’s Dapoxetine (male sexual health), as well as specialty pharma clients: Discovery Labs (infant lung health) & Odyssey Labs Sanctura (overactive bladder). Successfully managed & grew portfolio of business from $2.4MM to $3MM in 2 years, led agency teams to major account pitches with leading organizations such as Johnson & Johnson & Genentech, managed & mentored three teams of 15 direct reports. Managed teams of up to 8.
The Hoffman Agency (Hong Kong/Tokyo)Director Client Services (contract)
Aug. 2002 - Aug. 2003Hong Kong & TokyoTechnology PR with a regional brand awareness focus for major multinationals in both Hong Kong and Tokyo as well as operations systems establishment and creation for a growing agency. Client portfolio included Google, Dell, Atheros and CNBC. Managed two agency teams of approximately 15 each.
CarryOn CommunicationDirector Client Services
Jan. 2000 - Dec. 2002Greater Los Angeles Area
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