RealtProduct Manager - Buyers; Property Search (mobile app and web)
Oct. 2020 - Dec. 2021Minsk, BelarusReal Estate Tech platform, #1 in Belarus.
Products: web, mobile apps, MAU 1.5M+, 100k updated and posted properties/month.
Key results:
- Increased by x4.6 CR in successful login and registration (from 6% to 28%), doubled average users emotional rating (from 1.9 to 4.5 of 5.0). Achieved this through a complete redesign of the login (based on comprehensive design and technical research of more than 250 platforms around the world) and simultaneous migration to a microservice architecture.
- Relaunched mobile app according to the insights and opportunities collected as a result of competition analysis, product analytics data and user feedback (real 25 000 user responses collected and analyzed: initiated and led the implementation of Voice of the Customer processes for collecting and analyzing live product feedback)
- Increased by 15% CR into successful ad submission, doubled average users emotional rating (from 2.3 to 4.2 of 5.0) during the experience by switching to a step-by-step UI flow with a mobile version.
- Relaunched cornerstone complex admin panels (Real Estate Agencies Ad Management Panel, Internal Ad Moderation System, Internal Friendly URLs Management System).