Ferrari Maserati of VancouverMarketing and Events Manager
Jul. 2013 - Oct. 2015Spearheaded the launch of the new Maserati Ghibli, an everyday luxury car, across British Columbia. Directed brand planning, spanning editorial, digital, traditional media, and on-site activation. Maintained and continuously updated the dealership website with the latest inventory. Forged new partnerships, notably securing Maserati's inaugural presence at the Vancouver International Auto Show and establishing an affiliate program with Luxury Brand Partners to heighten the dealership's resonance among car and luxury brand enthusiasts.
Planned and executed a spectrum of dealership events, parties, and sponsorship activations, including the annual Luxury & Supercar weekend party, drawing an audience of over 400 and a budget of $100K.
Achieved a remarkable 40% increase in walk-in traffic from Q1 2013 to Q1 2014, directly resulting in a 15% surge in sales volume.