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Work Background
The Body Shop North AmericaSenior Art Director
Jun. 2015Greater New York City Area• Leading seasonal creative, managing visual elements from in-store displays to digital and social media platforms
• Crafting cohesive branded aesthetics across digital and print materials across all touchpoints.
• Producing captivating visual assets tailored for wholesale partners including Ulta, Shoppers Drug Mart, Military Stores, and Amazon
• Designing packaging for gift sets
• Streamlining workflows and created templates for efficient, consistent deliverables
• Leading comprehensive rebranding across e-commerce, emails, social media, and retargeting banners to revitalize digital engagement
L'OréalInteractive Art Director & UX Designer
Mar. 2014 - May. 2015• Developed branding imagery and typography
• Designed marketing collateral, advertising, emails, e-commerce user interfaces, and social media assets
• Optimized e-commerce site, overseeing UI and UX design from concept to launch
• Collaborated with developers, producing redline documents
The Knot /XO GroupSenior Designer
Jan. 2013 - Dec. 2013New York, NY• Led interactive and UX design to enhance e-commerce site
• Art directed photoshoots and styling
• Created new branding for web and advertising
• Developed strategy and designed marketing collateral, advertising, emails, e-commerce UI/UX
• Designed successful stationery, labels, signage, party products, and gifts
AÉROPOSTALE, INC.Senior Graphic Designer (Freelance)
Oct. 2012 - Apr. 2013New York, NY• Conceptualized and designed marketing collateral, sales promotions, in-store signage, and web materials
• Directed advertising, cross-media marketing, and special events
Ann TaylorGraphic Designer
Apr. 2005 - Aug. 2005• Worked closely with creative director of windows for seasonal windows and props
• Worked with marketing team for in-store signage and clothes labels
Limitedbrands - Victoria's Secret PinkSenior Designer
Jan. 2005 - Dec. 2012New York, NY• Developed brand identity across marketing and web platforms
• Translated seasonal apparel themes into visual presentations in all touchpoints
• Conceptualized, designed, and produced brand magazines, mailers, and ads
• Designed seasonal windows, props, and managed vendor relations
• Created in-store signage and fixtures
• Planned and designed large-scale events and pop-up shops
• Established unique brand identity separate from Victoria’s Secret
• Pioneered successful “Under $10 Impulse Item” through research and development
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