Pav Chahal

Lead / Senior UX Consultant @Kaizen UCD

Industrial DesignProduct ConsultantAdvisorProduct ManagerCommunication DesignerProduct DesignerUX/UI DesignerMarketing Analytics Manager🐦 Design✔️ IT💸 Marketing🔥 Startup Founder

Pav Chahal is a seasoned UX professional, currently serving as the Lead/Senior UX Consultant at Kaizen UCD. With a robust blend of creativity and technical prowess, Pav has been instrumental in developing user-centric designs, strategies, and processes. She is well-versed in various aspects of user experience, including research, wireframing, prototyping, and usability testing. Pav set up Kaizen UCD through which she contacts for significant companies and several renowned digital agencies. She has honed her skills and expanding her knowledge in the UX field over 20+ years. Her dedication to creating engaging and intuitive user experiences is apparent in the successful projects she has either spearheaded or being part of a team over the years. Pav's expertise, coupled with her leadership abilities, makes her a valuable asset in the UX industry.

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Work Background

KHWSFreelance - Lead UX Consultant

Aug. 2022Providing ad-hoc freelance UX services across KHWS work streams/projects.

Kaizen UCD LtdLead UX / Product / Strategy / Service Design

Apr. 2008London, England Metropolitan AreaI contract for various clients / agencies through my Ltd Company Kaizen UCD Ltd. Note: As well as taking on large / long UX projects I do also consult on an ad-hoc basic. So if you have a request get in touch and I can see if / how I can be of value. This could be UX audits or quick reviews, providing recommendations for improvement. CURRENT includes : (1) Freelance (see above) (2) Working on a start-up consultancy (more coming soon). PAST: And anything BELOW this role this is past/completed roles. (See Recommendations)

6point6Freelance - Lead UX Consultant Architect / Service Designer

Nov. 2022 - Jun. 2023

Lyca Mobile GroupUser Experience Lead / Service Design (Contract)

Jan. 2022 - Aug. 2022London, England, United KingdomA UX Lead / Service Design and UI consultant across Lyca Mobile work streams. Projects also came with the strictest of timelines. Work included leading the UX and delivering a new web experience for a Lyca Mobile initiative for both retailers (B2B) and website (B2C), consulting and working directly with senior stakeholders/owners, project manages, guiding other UX consultants/designers to also working with off-shore development teams. (See recommendations)

Wolff Olins(Lead) Senior UX Strategist (Contract)

Nov. 2021 - Dec. 2021New York City Metropolitan AreaClient Project: Google Covering User Experience/Customer Experience on a project. (Remotely from London).

Nile | The Strategic Design Co.Associate Consultant: (Senior) Service Design

Oct. 2021 - Oct. 2021London, England, United KingdomWorked on a Financial Client project as the Lead Service Designer working alongside another consultant to create and carrying out usability testing of a financial product with its targeted / end users. Project has involved creating the discussion guide, recruitment brief, working with recruiters, conducting the usability sessions to analysing the findings, and writing up a final findings/insights/recommendations documentation. Liaising with both agency and end-client throughout the project.

PrivateLead UX Strategy Consultant

Aug. 2021 - Aug. 2021LondonWorked on a confidential piece of UX Strategy.

Rufus Leonard (1)Lead User Experience Design Strategy / Service Design (Contract)

Aug. 2020 - Jun. 2021LondonUX Lead on a range of projects covering, UX audits, concepting/scamping, wireframes, documentation, technical specifications, to presenting. March 2021 - to - June 2021: LSEG Dec 2020 - to - March 2021: CIPS Nov 2020: Berkeley Partnership August 2020 - to - September 2020: Domestic & General

Rufus Leonard (1)Lead User Experience Design Strategy / Service Design (Contract)

Jan. 2020 - Apr. 2020London, England Metropolitan AreaWorking on the UX re-structure for a world leading Procurement and Supply company. Carrying out User Experience related activities: website audit, research, workshops to user journey mapping across 5 audience types. Mapping out user needs/motivations, ideal experience, content type requirements to digital touch-points.

SmartWisdom Lead UX Design Strategy (Ad hoc - Contract)

Jan. 2019 - Dec. 2019London, England Metropolitan AreaSmartWisdom (adhoc. Jan 2019 to Sep 2019 – and October 2019 to Dec 2019): o Worked with the Creator and Founder of SmartWisdom to position the ‘innovative’ note-taking technique to be more user centric. Role included analysing user testimonials, mapping findings to creating a consensus for marketing purposes and also recommend user-centered solutions to future releases (e.g. online training programme). (See Recommendations)

SmartWisdom Senior User Experience Strategy (Contract)

Nov. 2018 - Dec. 2018LondonNovember 2018 - December 2018 (Client Side) - Independent UX Researcher / Strategy Consultant assisting this SME to further] understand the target market for their product, which can assist them in their marketing stages.

Rufus Leonard (1)Senior User Experience Strategy / Service Design Lead (Contract)

Feb. 2019 - Nov. 2019London, England Metropolitan AreaWorked on the desktop and mobile creation of London Business School – Master Course pages (and parts of the rest of the website) https://www.london.edu/ o Taking and analysing the research (conducted by London Business School) to help me inform the new website information architecture. o Worked with LBS senior stakeholder in scamping solutions and wireframing for approval. o Worked alongside Design in an agile method to rapidly produce solutions. (See LinkedIn Recommendations)

Rufus Leonard (1)Senior UX Strategy / Service Design Lead (Contract)

May. 2017 - Nov. 2018London, United KingdomWorked on projects for a range of clients: - (1) London Business School (LBS): Worked on the desktop and mobile creation of The Executive Education (EE) website section for London Business School: https://www.london.edu/executive-education RESULTS: (as of Sep 2019 – 40% increase of applications started online for Executive Education Programmes and 19% increase on conversion rates). B2B pages saw a 37% rise in time spent on sub-pages). (See LinkedIn Recommendations from London Business School) - (2) Lloyds Register: Worked on the desktop and mobile creation of https://www.lr.org/ (LR is a leading international provider of classification, compliance and consultancy services to the marine and offshore industries, helping our clients design, construct and operate their assets to the highest levels of safety and performance). Brief to bring this leading provider a better user experience across LR. - (3) Royal mail: Worked on a pitch concept o Mapped out the concept flow for a “future” scenario of Royal Mail and how technology could impact and improve their services – both for business and users. Worked with an in-house designer to bring the concept into a visualised journey map (highlighting a potential product road-map). - (4) Rio Tinto: Worked on a redesign concept of Rio Tinto’s Career section o Mapped out the user persona’s and journeys – and then created the concept website wireframes, clarifying how the user personas’ needs were being met across each webpage experience. (See LinkedIn Recommendations from Rufus Leonard)

RMA ConsultingSenior User Experience Consultant (Contract)

Nov. 2016 - Apr. 2017London, United KingdomRMA & NTT Data Inc - Agency, working on client side projects. Project was for one of the largest telecom clients in UK working across project sprints ensuring optimal user experience.

Rufus Leonard (1)Senior User Experience & Strategy Consultant (Contract)

Feb. 2016 - Nov. 2016London, United KingdomWorked on the Digital Transformation for one of UK's leading brands: TheAA.com Note: Awarded Bronze Award for Best Rebrand of a digital Product in the 2017 Transform Awards Europe. (See Recommendations for this role)

BarclaysLead Senior User Experience Designer (Contract)

Nov. 2014 - Jan. 2016London, United Kingdom(Project 1) - Working on the User Experience of a Commercial Banking Digital Product / Software - Collaborating with Senior Stakeholders & the Product Team (Tech BA’s on-shore & off shore in Pune, India) to gather requirements (workshops, conference meetings), before creating and updating UX solutions - In London working with & guiding a UX/UI team to help bring the screens to life - Using Axure, Omnigraffle and the Adobe Suite - Working using Agile methodology (Project 2) - Working on the user experience of a Barclays security software/application with emphasis on data visualisation. - Collaborating with product owners/managers, technical experts and developers to ensure there is practicality to what is required in the near future, and also presenting concepts on the distant future vision of the software/application. (See Recommendations for this role)

Lloyds Banking GroupSenior User Experience Designer (Contract)

Sep. 2013 - Oct. 2014London, United KingdomWorking as a Senior UX Consultant/Designer across the LBG Brands (Halifax, Lloyds and Bank of Scotland). Working across Desktop and Mobile. Work has been carried out for: - Future Banking Concepts (Service Design) - Fraud and Security department (Desktop & Mobile Solution) - Consumer Banking (See recommendations from "Nick Peacock" and "Ben Spencer" ).

AKQASr User Experience Architect - Strategy (Contract)

Jul. 2013 - Sep. 2013London, United Kingdom(Client: EDF Energy) - Worked on the UX combining several sites of EDFE into one experience across Desktop, Mobile & Tablet. Worked involved workshop requirement gatherings, template and wireframes across all platforms. (See recommendations from "Roger Houghton") http://www.edfenergy.com/

M&C SaatchiSenior Lead User Experience Consultant (Strategy) - (Contract)

Dec. 2012 - Jun. 2013London, United KingdomWorked across Desktop, Mobile & Tablet. - UX of brand & creative work, to ensure that they meet user & business requirements. Clients: Peroni Nastro Azzuro / 02 / NatWest/RBS / RAF / BOOTS -PNA: Worked on www.thehouseofperoni.com Created the UJs & personas for PNA. Also created an interactive prototype (Axure) of the web & mobile experience (which was subsequently used in initial user testing) before creating the final wireframes for design & development. (See recommendations from "Arlie Haft" & "Lisel Barrett")

AKQASenior User Experience Architect (Contract)

Oct. 2012 - Oct. 2012London, United KingdomWorked for AKQA and their client Barclays on the redesign of the 'Features Store'. I created UX concepts and user journeys to help elicit concepts and ideas for features store. Presented to the business (internal and external) and key stakeholders.

Wise KidsSenior Graphic Designer

Sep. 2012 - Sep. 2012Newport, WalesWorked on creating the graphics and leaflets for this Internet Safety awareness organisation in Wales. Worked on the graphics, and layout in Welsh and English.

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