Pav Chahal - Lead / Senior UX Consultant, Kaizen UCD

Lead / Senior UX Consultant @Kaizen UCD

Industrial DesignProduct ConsultantAdvisorProduct ManagerCommunication DesignerProduct DesignerUX/UI DesignerMarketing Analytics Manager🐦 Design✔️ IT💸 Marketing🔥 Startup Founder

Pav Chahal is a seasoned UX professional, currently serving as the Lead/Senior UX Consultant at Kaizen UCD. With a robust blend of creativity and technical prowess, Pav has been instrumental in developing user-centric designs, strategies, and processes. She is well-versed in various aspects of user experience, including research, wireframing, prototyping, and usability testing. Pav set up Kaizen UCD through which she contacts for significant companies and several renowned digital agencies. She has honed her skills and expanding her knowledge in the UX field over 20+ years. Her dedication to creating engaging and intuitive user experiences is apparent in the successful projects she has either spearheaded or being part of a team over the years. Pav's expertise, coupled with her leadership abilities, makes her a valuable asset in the UX industry.

Rufus Leonard (1)Senior UX Strategy / Service Design Lead (Contract)

May. 2017 - Nov. 2018London, United KingdomWorked on projects for a range of clients: - (1) London Business School (LBS): Worked on the desktop and mobile creation of The Executive Education (EE) website section for London Business School: https://www.london.edu/executive-education RESULTS: (as of Sep 2019 – 40% increase of applications started online for Executive Education Programmes and 19% increase on conversion rates). B2B pages saw a 37% rise in time spent on sub-pages). (See LinkedIn Recommendations from London Business School) - (2) Lloyds Register: Worked on the desktop and mobile creation of https://www.lr.org/ (LR is a leading international provider of classification, compliance and consultancy services to the marine and offshore industries, helping our clients design, construct and operate their assets to the highest levels of safety and performance). Brief to bring this leading provider a better user experience across LR. - (3) Royal mail: Worked on a pitch concept o Mapped out the concept flow for a “future” scenario of Royal Mail and how technology could impact and improve their services – both for business and users. Worked with an in-house designer to bring the concept into a visualised journey map (highlighting a potential product road-map). - (4) Rio Tinto: Worked on a redesign concept of Rio Tinto’s Career section o Mapped out the user persona’s and journeys – and then created the concept website wireframes, clarifying how the user personas’ needs were being met across each webpage experience. (See LinkedIn Recommendations from Rufus Leonard)

Feedback from Pav’s ex-colleagues