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Work Background
TRANSFIXVP of Art & Impact
Apr. 2022 - Jun. 2023Mexico City, MexicoTRANSFIX is an awe-inspiring outdoor experience of massive-scale, interactive, kinetic, illuminated, and fire-breathing works of Transcendent art displayed together and brought to the public for the very first time. VIDEO - https://drive.google.com/file/d/1ndETdBvpoZPe5S-QBe-F0yNe0tTmJoe6/view?usp=sharing
Forging ImpactOwner
Jan. 2016Mexico City, MexicoWe are strategy-led brand, marketing, communications, and experience experts bringing together specialized hotel expertise and an understanding of modern LGBTQ+ Impact-Seeking audiences.
We tell stories that are greater than the sum of their parts. We find the greatness in your story and help you communicate & activate it in a visionary way that drives the success of your business. Marketing Firms I’ve worked for as a consultant:
Oliver Agency, Manhattan, NY 5 years
Lotus Marketing, Chicago, IL 3 years Brands I’ve worked with:
Marriott
Hilton
Dolby
Johnson & Johnson Unilever
Morgan Stanley
Ihop
Pernot Ricard
Rogaine
Burning Man Hotel Positioning
Foundational hotel identity, language, and activation guidance including launches and new build pitches Audience Definition
Psychographic audience definition, insight, and marketing/communications guidance Persona & Tone of Voice
Persona identity, writing style, language guide Communications Toolkits
Usable language tools for easily executing strategy in customer-facing touchpoints Values Definition & Implementation
Core values definition and guidance for communication and internal implementation Research & Insights
Audience, industry, and trend reporting with marketing, communications, and guest experience implications & ideas Workshop Facilitation
Custom workshops for objective exploration of key business, brand, marketing, and communications needs Content & Collateral
Execution of customer-facing materials (design & copywriting) Art Consultation
Art story, art experience, and artist sourcing & engagement Marketing Campaigns
Booking, seasonal promotions, loyalty, destination, and partnership
Burning ManDirector of Development
Jan. 2014 - Jun. 2016San Francisco Bay AreaContracted to build the first fundraising department and to define the fundraising function for Burning Man Project in 2014.• Developed the first annual fundraising strategy and plan for Burning Man Project. • Developed contributed income projections and related program budgets.
• Developed three year capacity growth budget and proposal for funding.
• Recruited and hired staff to begin building out the fund development department.
• Developed outcomes based language for use in donor communications.
• Manage a portfolio of leadership donors and prospects.
• Doubled the size of the donor pool by 200% in two years.
• Increased contributed revenue by 250% in two years.
• Part of the organizations leadership team.
• Oversees donor recognition and stewardship programs.
• Developed and executed Burning Man’s fist donor stewardship events.
• Successfully produced donor cultivation events in New York to build support base .
• Coordinates with program leads to determine funding needs and opportunities.
The CrucibleExecutive Director
Jan. 2011 - Dec. 2013West Oakland, CA
• $2.5M budget
• Led learning center that focused on serving the needs of a diverse West Oakland community as well as other Bay Area life long learners.
• Managed a founder transition and organizational restructuring, and rebuilt organizations financial management systems.
• Increased earned revenue programs by 50%.
• Refinanced the organizations debt and paid off debts to Directors.
• Secured the organizations first $250,000 gift for capital improvements.
• Created and managed The Crucible Advisory Council of Bay Area leaders.
• Led strategic planning process for a three-year strategic plan, and oversaw annual audit process.
• Oversaw Development Director and grant seeking work.
• Oversaw management of the 55,000 square feet of studio space and workshops.
• Created and produced multiple large theatrical events including: MACHINE: a Fire Opera: INFERNO: a Fire Circus; Hot Couture: a Fusion of Fashion and Fire; 50 Years of Studio Glass.
• Commissioned new works of sculpture for exhibition in pubic space.
• Managed a full time staff of 25 with a 6-member leadership team, 120 part time instructors, and oversaw a program of thousands of volunteers.
• Oversaw program development for adult and youth education in the arts.
•
The CrucibleChairman Board of Directors
Jan. 2008 - Dec. 2010Oakland, CA
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