ANDMOREDirector of Growth and performance Marketing
May. 2021 - Sep. 2023Atlanta, GA•Led integrated campaigns across email, web, and paid channels, achieving a 20% increase in registration through strategic optimization
•Acquired and retained up to 50,000 B2B registrants across 22 tradeshows using personalized email and web content strategies.
•Demonstrated mastery of HubSpot, Google Analytics, and marketing automation platforms across director-level position
•Successfully executed multi-channel strategies resulting in 75% digital engagement between tradeshows for CPG products across U.S., Mexico, and Canada
•Established metrics frameworks for measuring ROI, brand awareness, and digital market share across U.S., Mexico, and Canada