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MindBuilders LLcDemand Generation Marketing Consultant
Jan. 2024Atlanta, GA • WABE Radio – audience growth modeling, digital marketing strategy, and digital media budget allocation for the 2025 fiscal year • FiberWorks – UX/CX and e-commerce funnel strategy to build a customer base on meta and in-store
Equal Opportunity Schools- creating lead generation and qualified lead campaigns for sales and program development SaaS products for school districts across the U.S
ANDMOREDirector of Growth and performance Marketing
May. 2021 - Sep. 2023Atlanta, GA•Led integrated campaigns across email, web, and paid channels, achieving a 20% increase in registration through strategic optimization
•Acquired and retained up to 50,000 B2B registrants across 22 tradeshows using personalized email and web content strategies.
•Demonstrated mastery of HubSpot, Google Analytics, and marketing automation platforms across director-level position
•Successfully executed multi-channel strategies resulting in 75% digital engagement between tradeshows for CPG products across U.S., Mexico, and Canada
•Established metrics frameworks for measuring ROI, brand awareness, and digital market share across U.S., Mexico, and Canada
CorpayDirector of Ecommerce Experience
Sep. 2020 - Apr. 2021Atlanta, Georgia, United States•Spearheaded foundational marketing programs, improving customer acquisition by 25% through strategic UX/UI build and optimization
•Developed and executed a DTC growth strategy to drive online sales and brand awareness in the U.S. and Canada
•Led go-to-market strategy for online storefront, focusing on customer acquisition and management
•Developed robust reporting frameworks to track campaign performance, resulting in 15% market share growth
Cox CommunicationsSr. Ecommerce Marketing Manager
Aug. 2016 - Mar. 2020Atlanta, GA•Provided data-driven analysis leading to a 40% increase in digital traffic and 22% growth in acquisition sales •Developed strategies to increase sales by 18%, reduce costs by 22%, and drive conversion rates for retention by 30% YoY
•Successfully managed cross-departmental collaboration for new releases and product launches across multiple organizations
•Managed day-to-day operations including campaign strategy, budget allocation, and performance optimization for retention and loyalty •Utilized a deep working knowledge of Adobe Experience Manager and Tableau for customer retention, sales, referral traffic, and self-help
CR BardGlobal Digital Marketing Director
Apr. 2015 - Aug. 2016Greater Atlanta Area,GA•Implemented data-driven optimization strategies, achieving a 47% increase in customer engagement online
•Created brand and persona messaging for diverse customer segments
•Managed paid advertising campaigns across various channels using Salesforce Marketing Cloud •Created strategic customer engagement strategies through personalized content and multi-channel campaigns
AT&T Digital Life Solution Provider/ Speed WireAssociate Director of E-commerce Marketing
Dec. 2011 - Apr. 2015Atlanta, GA •Optimized marketing spending and strategies through continuous testing and performance measurement, achieving a 22% cost reduction
•Built and led high-performing digital marketing team of 6 at AT&T Digital Life, architecting comprehensive eCommerce initiatives for B2C and B2B2C smart security products
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