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Network Power<100 people
Roles
💸50%
Marketing
🐦50%
Design
🎥50%
Entertainment
Geos
🇵🇹100%
Portugal
Work Background
Self-employedFractional Product Designer
Jul. 2023I partner with startups and scale-ups to drive product and design excellence, offering fractional leadership in key areas such as: 0-1 Product Strategy & Development:
With extensive experience in designing, leading, and launching new products, I excel in navigating ambiguity and turning vision into reality alongside motivated teams. Design Leadership:
With 8+ years of experience leading design across various sectors, I’m available for fractional or full-time roles to elevate your product and team, focusing on key outcomes. My track record includes launching successful products and leading high-performing design teams. Strategic Workshops:
Whether it's product discovery, creative brainstorming, or refining ways of working, I bring a toolkit of proven techniques to unlock creativity and solve complex challenges. Org Design & Team Growth:
I’ve successfully built, led, and scaled design and communication teams from the ground up, growing them to 10+ members across different regions. 1:1 Consultancy & Mentorship:
I offer personalized consultancy, product reviews, and strategic guidance, helping professionals and teams thrive. Available for brainstorming sessions, career mentorship, and strategic problem-solving.
WTXSenior Product Designer ( Growth & Automation )
Jan. 2023 - Jul. 2023Stuttgart RegionSome of my responsibilities and achievements: - Proactively observed and mapped the recursive tasks of Ops, learned their struggles, and prioritized the tasks with product managers.
- Collaborated with +2 cross-functional teams of engineers and data, where we designed features and automation to cut 75% of manual work done by Ops;
- Led the concept and design for the WTX internal tool used to manage truck and customer inventory and negotiations of trucks and bundles.
- Conducted collaborator interviews and user testing sessions throughout the development process for each feature.
- Facilitated product discovery and brainstorming workshops with the design team.
- Created an internal product design system for quick prototyping and design conceptualization.
- Led +15 initiatives to improve the product and better serve the business development and operations teams.
- Defined +20 product metrics data to improve performance; At WTX Technologies, a B2B startup to disrupt the used truck trading industry. In cross-functional collaboration, we developed internal tools and the marketplace for our mission, leveraging stakeholder feedback and analytics. Also created journey maps to address user problems and conducted contextual research to enhance the overall workflow.
Docker, IncProduct Designer (Content Consumer)
May. 2022 - Oct. 2022Berlin, GermanySome of my contributions and accountabilities:
- Designed a developer onboarding for beginners on Docker Desktop (Content-Team).
- Led 10+ developers/experts interviews about security software supply chain( SecDevOps) in coordination with the User Research team;
- Led initiatives of product discovery and brainstorming workshops with the product team.
- Collaborated with company leadership to set a new product's vision and product-to-launch strategy for a new SecDevOps product.
- Contributed to the Docker design system with accessibility fixes and new components; At Docker, there was a strong focus on enhancing developer productivity and experience. I contributed to improving the developer journey, particularly regarding container structures, and enabling greater productivity in the DevOps space. My responsibilities span from product discovery to implementing concepts and experiments, ensuring a seamless and efficient experience for developers.
Mercedes-Benz.ioProduct Designer - Team Lead @After-Sales ( Growth & Retention)
Aug. 2020 - Apr. 2022Some of my contributions and accountabilities: - Led the UX strategy to reduce dropouts and cancellations by 35% significantly.
- Led a redesign of desktop, tablet, and mobile experiences for 56 markets, resulting in 1M bookings annually, with high standards and a strong aesthetic sense.
- Coordinated the design strategy for the After Sales - Service Booking across a team of 4 designers.
- Led 20+ user interviews and usability sessions and presented results to business stakeholders regularly and for design critiques.
- Designed 3 new features to improve the booking appointment flow and regularly contributed to the design system with new components and critiques.
- Involved in the design recruiting process and the onboarding of new designers to the organization.
- Launched +20 CR-focused A/B tests closely with customer insights and data analytics teams to find essential product insights.
- Implemented Service Design methodologies from B2C to B2B challenges to improve 5+ products in the MB Aftersales ecosystem.
- Improved our research processes by integrating remote usability studies and a shared knowledge base.
- Contributed to Mercedes-Benz component-based design system.
- Collaborated closely with the development and data analytics teams to define a data-mining, product, and UX metrics strategy. As a team leader, I spearheaded a group of product designers in envisioning and creating a delightful experience for Mercedes Benz service booking. This initiative was a crucial aspect of enhancing the After-Sales customer journey.
Mercedes-Benz.ioProduct Designer @After-Sales
Jan. 2020 - Apr. 2022My responsibilities and contributions include: - Designed the digital experience for booking appointments for Mercedes-Benz services in different markets.
- Collaborated with +4 cross-functional teams of engineers and data of the After-Sales ecosystem. - Conceptualized, strategized, researched, and designed the digital experience for the Vehicle Dashboard feature, part of the Mercedes Me ecosystem for Mercedes-Benz across different markets.
- Conducted design workshops to understand and audit the After-Sales ecosystem of Mercedes-Benz.
- Conducted customer interviews and user testing sessions to understand different products in the After-Sales ecosystem.
- Contributed new components and patterns to the Mercedes-Benz Design System.
- Collaborated in company initiatives and design department related to company culture.
- Working closely with the development team to redesign and implement new concepts across 46 markets with zero downtime. At Mercedes Benz.io, our mission is to enhance the after-sale experience for this premium brand. As a Product Designer, I collaborated closely with developers, data analysts, and product owners to ensure the maintenance of high-quality standards for the brand. Together, we worked towards delivering exceptional experiences that align with the brand's values and reputation.
IronhackLead Teacher - UX& UI Bootcamp - Coding Week
Nov. 2019 - Nov. 2019Lisboa- The importance of a Designer knows the basic concepts of the technology that’s used to put their design to production?
- How to prepare the Hand-of of Design to a Developer;
- Introduction To Development Environment; - How to Code in HTML and CSS;
- BEM Conventions & Design Frameworks;
- How to prepare documentation of a Design System.
- Version-Control (Git & GitHub) and Deploy (GithubPages & Netifly)
NH DesignFull Stack Developer & Ecommerce Consultant
Jan. 2017 - Jun. 2017Porto Area, PortugalAs a Webdesigner and Ecommerce Specialist at NH Studio, the main tasks were based on the creation and maintenance of new online stores, providing training on the use of platforms and their operating logic. Web product development and maintenance.
Encontro Nacional de Estudantes AçorianosCommunication Designer
Oct. 2016 - May. 2017Coimbra Area, PortugalMy Role as Communication Designer and member of the event organization, I had this following task's: - Brand & Identity Development; - Development of ticket sales website; - Content Marketing Strategy; - Organization and Technical Assistance during the event.
FolkAzoresDirector of Communications
Aug. 2015 - Sep. 2016Terceira, Açores, PortugalThe responsibilities for this team were to create a new form of expression and image for the Folk Azores 2016, the 33rd Internacional Folclore Festival of Terceira Island in Azores, one that could pass the real image of this modern and ward winning festival, an image that could match to the real importance of the event recognised as the best festival in Portugal and Top 10 of CIOFF World Ranking. In this multidisciplinary team my task was to capture and design the moments of connection between the Festival and the Audience, making most my competences in the use of Photography, Marketing, Brand Activation and Social Networks.
FBAUP Design IncFounding Member and Communication Designer
Jun. 2014 - Sep. 2016Porto Area, PortugalCommunication Design junior enterprise formed by students of the Faculty of Fine of University of Porto. The mains goals is for the students develop professional work in the Design area. - Communication Designer;
Burocratical work and logistic tasks in starting the company;
Design and Webdesign work.
Chico MatêsFounder & Digital Designer
Aug. 2012 - Jan. 2020Porto e Região, Portugal- Collaborated with +30 enterprises, startups, & events, from product management to project teams with designers, videographers, and marketers ;
- Employed design & digital disruption to enhance business value through differentiation & digital transformation in 10x;
- Responsible for +30 projects in branding, e-commerce, design, conversational UX, event experience, and communication strategies;
- Designed and redesigned websites for different types of business and help craft their online presence
Made in AzoresProduct Engineer
Aug. 2012 - Aug. 2019Terceira, Açores, Portugal- Combined development and design skills, from creating a shop to developing new features for the front shop;
- Optimizing the customer journeys in continuous discovery cycles, improving retention and user experience toward a growth of 10k customers;
- Executed acquisition projects and growth hacking, garnering 100k MAU;
- Orchestrated effective content strategies and programmatic SEO, driving an impressive +5k customers;
Academia da Juventude e das Artes da Ilha TerceiraMultimedia Technician / Trainee Webdesigner
Sep. 2011 - Mar. 2012Terceira, Açores PortugalActivities developed:
1. Development, development of applications in the social network Facebook;
2.Elaboration, development of newsletter in the programming languages HTML, CSS, Javascript, and PHP;
3.Development, development of websites in the programming languages HTML, CSS, Javascript, PHP MySQL;
4.Photography / Event Filming;
5.Photo / Video / Sound Editing;
6. Assistance and maintenance of computer, multimedia equipment;
7. Performance of show attendance;
8.Livecast footage;
9.The assistance to RTP Azores filming performed at the Academy;
Associação Académica da Universidade dos AçoresGraphic Designer
Feb. 2011 - May. 2011São Miguel, Açores, PortugalGraphic designer
- Development of the identity of the Academic Week 2011;
- Development of traditional graphic media. Adobe Photoshop | Illustrator | Indesign | After-Effects | Premiere
Centro de Sáude de Angra do HeroísmoComputer Trainee Technician
Jun. 2010 - Jul. 2010Angra do Heroismo - Terceira, AçoresActivities developed:
1. Development, development of applications in Java and Mysql programming languages;
2.Development, development of templates for applications in HTML, CSS and Javascript programming languages;
3. Assistance and maintenance of computer equipment;
4. Performing computer network maintenance.
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