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Work Background
PGD LATAMLead Creative Designer
Jul. 2023Bogota, D.C., Capital District, Colombia · Hybrid- Conceptualized and crafted a variety of design deliverables for the FCA account at Razorfish US, including CRM emails, UX-UI design and prototyping, presentation design, re-touching and motion graphics design.
- Provided creative support to art directors, designers, account managers and copywriters.
- Ensured creative deadlines are met while always maintaining brand integrity and a high standard of execution.
- Prepared final files for digital production in various formats.
- Led internal workshops and brain storming sessions to kick-off new projects.
- Created and updated component libraries within client’s design system.
- Developed style guides to maintain visual identity consistency across applications.
- Worked closely with developers to feasibility of ideas and to deliver designs under the required technical
PGD LATAMSenior Creative Designer
Jul. 2021 - Jul. 2023Bogotá, Distrito Capital, Colombia- Conceptualized and crafted a variety of design deliverables for the FCA account at Razorfish US, including CRM emails, UX-UI design and prototyping, presentation design, re-touching and motion graphics design.
- Created and updated component libraries within client’s design system.
- Led internal workshops and brain storming sessions to kick-off new projects.
- Developed style guides to maintain visual identity consistency across applications.
- Worked closely with developers to feasibility of ideas and to deliver designs under the required technical specs.
VERV EVENTSGraphic Creative Director
Jul. 2020 - Feb. 2021Bogotá, Distrito Capital, Colombia- Conceptualized and developed creative ideas for clients across different media, including social media posts, paid ads, email marketing, and online video.
- Provided art direction to the design team.
- Led UX-UI design projects from planning, researching, and designing to deployment.
LA NUBE SASCreative and planning director
May. 2018 - Aug. 2020Bogotá D.C., Colombia- Led the creative and strategic planning team. - Conceptualized and developed creative ideas. - Led and developed pitch opportunities to gain new businesses.
- Provided art direction to the design team.
- Develop trust with the clients, by presenting regularly digital marketing solutions, including web development, technological innovation, social media y audiovisual production, among others. - Lead and develop pitch opportunities to bring more clients.
LA NUBE SASSenior Strategic Planner
Jul. 2015 - May. 2018Colombia- Conceptualized and developed creative ideas for social media, paid Led the creative and strategic planning team. - Provided art direction to the design team.
- Designed decks to present ideas to clients.
MDE CONSULTING GROUP S.A.SVisual Creative Planner
Sep. 2014 - Aug. 2015Bogotá, Distrito Capital, Colombia- Worked closely with copywriters, researchers, and account executives to develop and present communication strategies.
- Provided art direction to the design team.
- Designed decks to present ideas to clients.
LoyalfeelCreative Copywriter
Jun. 2014 - Nov. 2014Colombia- Conceptualized and developed ideas to promote the VIP Passport program by American Express and Bancolombia.
- Worked closely with graphic designers to execute designs for both print and digital media.
- Updated content across owned media, including website, blog, email marketing, and direct marketing pieces.
BRM S.A.Content Team Lead
Jun. 2013 - Jun. 2014Bogotá D.C.- Led the content creation for Nestlé brands in Colombia (Nescafé, Nestea, Fitness, Dolce Gusto, Kit Kat, among others) across social media, web, blogs, and paid media. - Worked with writers and designers to assure accuracy and consistency across communications.
- Developed benchmark research to understand content practices within the category.
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