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Work Background
Lead Creative Designer
PGD LATAMLead Creative Designer
Jul. 2023Bogota, D.C., Capital District, Colombia · Hybrid- Conceptualized and crafted a variety of design deliverables for the FCA account at Razorfish US, including CRM emails, UX-UI design and prototyping, presentation design, re-touching and motion graphics design. - Provided creative support to art directors, designers, account managers and copywriters. - Ensured creative deadlines are met while always maintaining brand integrity and a high standard of execution. - Prepared final files for digital production in various formats. - Led internal workshops and brain storming sessions to kick-off new projects. - Created and updated component libraries within client’s design system. - Developed style guides to maintain visual identity consistency across applications. - Worked closely with developers to feasibility of ideas and to deliver designs under the required technical
Senior Creative Designer
PGD LATAMSenior Creative Designer
Jul. 2021 - Jul. 2023Bogotá, Distrito Capital, Colombia- Conceptualized and crafted a variety of design deliverables for the FCA account at Razorfish US, including CRM emails, UX-UI design and prototyping, presentation design, re-touching and motion graphics design. - Created and updated component libraries within client’s design system. - Led internal workshops and brain storming sessions to kick-off new projects. - Developed style guides to maintain visual identity consistency across applications. - Worked closely with developers to feasibility of ideas and to deliver designs under the required technical specs.
Graphic Creative Director
VERV EVENTSGraphic Creative Director
Jul. 2020 - Mar. 2021Bogotá, Distrito Capital, Colombia- Conceptualized and developed creative ideas for clients across different media, including social media posts, paid ads, email marketing, and online video. - Provided art direction to the design team. - Led UX-UI design projects from planning, researching, and designing to deployment.
Creative and planning director
LA NUBE SASCreative and planning director
May. 2018 - Aug. 2020Bogotá D.C., Colombia- Led the creative and strategic planning team. - Conceptualized and developed creative ideas. - Led and developed pitch opportunities to gain new businesses. - Provided art direction to the design team. - Develop trust with the clients, by presenting regularly digital marketing solutions, including web development, technological innovation, social media y audiovisual production, among others. - Lead and develop pitch opportunities to bring more clients.
Senior Strategic Planner
LA NUBE SASSenior Strategic Planner
Jul. 2015 - May. 2018Colombia- Conceptualized and developed creative ideas for social media, paid Led the creative and strategic planning team. - Provided art direction to the design team. - Designed decks to present ideas to clients.
Visual Creative Planner
MDE CONSULTING GROUP S.A.SVisual Creative Planner
Sep. 2014 - Aug. 2015Bogotá, Distrito Capital, Colombia- Worked closely with copywriters, researchers, and account executives to develop and present communication strategies. - Provided art direction to the design team. - Designed decks to present ideas to clients.
Creative Copywriter
LoyalfeelCreative Copywriter
Jun. 2014 - Nov. 2014Colombia- Conceptualized and developed ideas to promote the VIP Passport program by American Express and Bancolombia. - Worked closely with graphic designers to execute designs for both print and digital media. - Updated content across owned media, including website, blog, email marketing, and direct marketing pieces.
Content Team Lead
BRM S.A.Content Team Lead
Jun. 2013 - Jun. 2014Bogotá D.C.- Led the content creation for Nestlé brands in Colombia (Nescafé, Nestea, Fitness, Dolce Gusto, Kit Kat, among others) across social media, web, blogs, and paid media. - Worked with writers and designers to assure accuracy and consistency across communications. - Developed benchmark research to understand content practices within the category.
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