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Work Background
Brand Ambassador
Urban EnterprisesBrand Ambassador
Jul. 2023Atlanta, Georgia, United StatesInvolved in interacting directly with target audiences to create positive and memorable brand experiences.
Member
HueMember
May. 2023Hue is a platform built to advocate change by amplifying voices of color working in marketing, increasing our visibility and paving a path for us all to rise.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Jun. 2024 - Jul. 2024Atlanta Metropolitan AreaFor this Netflix feature where Additional Photography was needed, supported the Production Coordinator, Line Producer and UPM in tracking expenses, processing invoices, and maintaining accurate records of production costs. Made sure all vendor, rental and location agreements were fully executed. Well versed in Scenechronize, Smart PO, Dropbox, Cashet, MS Office, Google Workspace, etc.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Apr. 2024 - Jun. 2024Atlanta Metropolitan AreaFor this Prime Video feature, supervised three production assistants ensuring all vital tasks were completed accurately and efficiently during, Prep, Shoot and Wrap. Supported the Production Coordinator, Line Producer and UPM in tracking expenses, processing invoices, and maintaining accurate records of production costs. Made sure all vendor and rental agreements were fully executed. Well versed in film production software.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Mar. 2024 - Apr. 2024Atlanta Metropolitan AreaFor the Netflix feature, Madea's Destination Wedding, Additional Photography, involved in organizing an overseas shoot with equipment, crew and cast.
Production Coordinator
BETProduction Coordinator
Feb. 2024 - Mar. 2024Atlanta Metropolitan AreaFor this BET+ Tier 1 feature, handled cast travel, ground transportation and lodging, equipment and vehicle rentals, COI's, P-card transactions and reconciliation, SAG-AFTRA New Media contracts and distributed call sheets and other pertinent documents to crew during prep, shoot and wrap phases…among other things.
Guest Educator (Substitute Teacher)
The Sub RoomGuest Educator (Substitute Teacher)
Aug. 2023 - Feb. 2024Atlanta Metropolitan AreaFollowed primary teacher lesson plans and/or assisted classrooms as a co-teacher for a variety of subjects (ie: English, Math, Science, STEM, SDI: Literacy, etc.) servicing KIPP Public Charter Schools.
Primary/Lead Representative
Poseidon Music LtdPrimary/Lead Representative
Jul. 2023 - Dec. 2023Atlanta, Georgia, United StatesFor this British music production company, oversaw the 360 immersive music/visual Mesmerica show at Jim Cherry Memorial Planetarium, The Fernbank Science Center.
Photographer
TubiPhotographer
Oct. 2023 - Oct. 2023Atlanta, Georgia, United StatesWas the "behind the scenes" photographer for the feature, "My Favorite Holiday".
Executive Producer
1DISTRKT, LLCExecutive Producer
Oct. 2022 - Feb. 2023Atlanta Metropolitan AreaInvolved in the shooting of the prequel, Heauxsexual101 plus development of an all-woman writers room for the main series, Heauxsexual. Captured promo pictures of the all-female writers room including producers and support staff. Created writers contracts. Constructed development and production budgets.
Assistant Production Coordinator
Paramount NetworkAssistant Production Coordinator
Mar. 2022 - Dec. 2022Stevensville, Montana, United StatesFor Yellowstone, Season 5A, supervised a team of five production assistants, ensuring all vital tasks were completed accurately and efficiently. Supported the Production Coordinator and Production Accountant in tracking expenses, processing invoices, and maintaining accurate records of production costs. Well versed in all Entertainment Partner's products, i.e., Scenechronize, Smart PO, etc. Also set-up all meetings with studio executives, producers and crew via Zoom.
Executive Producer
RF Webseries, LLCExecutive Producer
Dec. 2019 - Sep. 2022Atlanta Metropolitan AreaInvited to help raise funds during development for Real Fakes, Season 2. Attended location scouts. Assisted helping cast and crew throughout shoots days. Also shot BTS Photography. Helped brainstorm marketing campaign.
Production Coordinator
Paramount+Production Coordinator
Aug. 2021 - Dec. 2021Norcross, Georgia, United StatesFor The Game, Season 1 Reboot, lead a team of six production assistants, ensuring all vital tasks were completed accurately and efficiently. Collaborated with producers and directors to ensure all production needs were met and/or exceeded. Negotiated contracts with vendors, ensuring competitive pricing and timely delivery of services. Well versed in most entertainment CMS and online document storage, i.e., Scenechronize, Smart PO, DropBox, DAX Production Cloud, etc. Also set-up all meetings with studio executives, producers and crew via Zoom.
Assistant Production Coordinator
Paramount+Assistant Production Coordinator
Jul. 2021 - Aug. 2021Norcross, Georgia, United StatesPre-production for the Paramount+ series, The Game, Season 1 Reboot.
Assistant Production Coordinator
Anonymous ContentAssistant Production Coordinator
Jan. 2021 - Jul. 2021Norcross, Georgia, United StatesFor the limited series, The Last Days of Ptolemy Grey, supervised a team of five production assistants, ensuring all vital tasks were completed accurately and efficiently. Organized and tracked production paperwork, budgets, and schedules. Well versed in most entertainment CMS and online document storage, i.e., Scenechronize, Smart PO, Box, etc. Also set-up all meetings with studio executives, producers and crew via Zoom and Webex by Cisco.
Key Assistant Location Manager/Coordinator
freenjoyKey Assistant Location Manager/Coordinator
Nov. 2020 - Dec. 2020Atlanta, Georgia, United StatesLocation Department pre-production, shoot and wrap for the 2nd Annual Apple Music Awards video series, featuring Lil Baby.
Production Coordinator
Tyler Perry StudiosProduction Coordinator
Jun. 2020 - Oct. 2020Atlanta, Georgia, United StatesFor the BET+ series, Ruthless, Season 2 plus Season 1 Additional Photography, lead a team of six production assistants, ensuring all vital tasks were completed accurately and efficiently. Well versed in all Entertainment Partner's products, i.e., Scenechronize, Smart PO, etc. Worked as part of the "Production Bubble" during the Covid-19 outbreak.
Production Coordinator
Tyler Perry StudiosProduction Coordinator
Nov. 2019 - Apr. 2020Atlanta, Georgia, United StatesPre-production, shoot and wrap for the BET series, Assisted Living, Season 1. Well versed in all Entertainment Partner's products, i.e., Scenechronize, Smart PO, etc. Also wrapped Nickelodeon's, first season of Young Dylan and the seventh season of BET's, House of Payne.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Nov. 2019 - Dec. 2019Atlanta, Georgia, United StatesWrap for the BET+ series, Ruthless, Season 1.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Sep. 2019 - Nov. 2019Atlanta, Georgia, United StatesPre-production, shoot and wrap for the BET+ series, Bruh, Season 1.
Producer
Darion D'Anjou ProductionsProducer
Sep. 2019 - Nov. 2019Atlanta Metropolitan AreaProducer and BTS Photographer on the short film, "Rack".
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Jun. 2019 - Sep. 2019Atlanta, Georgia, United StatesPre-production, shoot and wrap for the BET series, Sistas, Season 1.
Assistant Production Coordinator
Sony Pictures EntertainmentAssistant Production Coordinator
Dec. 2018 - Apr. 2019Greater Atlanta AreaPre-production, shoot and wrap on the sequel, Jumanji: The Next Level. Well versed in all Entertainment Partner's products, i.e., Scenechronize, Smart PO, etc. Also assisted in housing search for traveling talent.
Co Producer
Diaspora Dreams Production, Ltd.Co Producer
Jul. 2018 - Feb. 2019Atlanta Metropolitan AreaCo-Producer, BTS Photographer & Digital Imaging Technician (DIT) on the short film, "Evolution".
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Sep. 2018 - Nov. 2018Atlanta, Georgia, United StatesPre-production, shoot and wrap for the OWN series, If Loving You Is Wrong, Season 5.
Photographer
DAMN WRITE ORIGINALSPhotographer
Sep. 2018 - Oct. 2018Atlanta Metropolitan AreaBTS photographer on the award-winning short film, 00:11:45
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Aug. 2018 - Sep. 2018Atlanta, Georgia, United StatesPre-production, shoot and wrap for the OWN series, The Haves And The Have Nots, Season 7.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Mar. 2018 - May. 2018Atlanta, Georgia, United StatesPre-production, shoot and wrap on the feature, Nobody’s Fool.
Associate Producer
Moodbella FilmsAssociate Producer
Aug. 2017 - Apr. 2018Atlanta Metropolitan AreaAssociate Producer & BTS Photographer on the short film, "Her Spotlight".
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Feb. 2018 - Mar. 2018Atlanta, Georgia, United StatesPre-production, shoot and wrap for the OWN series, If Loving You Is Wrong, Season 4.
Assistant Production Office Coordinator
Tyler Perry StudiosAssistant Production Office Coordinator
Dec. 2017 - Feb. 2018East Point, Georgia, United StatesPre-production, shoot and wrap for the OWN series, The Haves And The Have Nots, Season 6.
Executive Producer
MNK StudiosExecutive Producer
Sep. 2017 - Dec. 2017Greater Atlanta AreaExecutive Producer on the short film, "Crypticus".
Assistant Production Coordinator
Left RightAssistant Production Coordinator
Aug. 2017 - Dec. 2017Greater Atlanta AreaPre-production, shoot and wrap for the TruTV premier of, Bobcat Goldthwait’s Misfits & Monsters, Season 1. Well versed in all Entertainment Partner's products, i.e., Scenechronize, Smart PO, etc. Also assisted in housing and car rentals for traveling talent.
Brand Ambassador
Banana Republic / Gap Inc.Brand Ambassador
Apr. 2014 - Sep. 2017Greater Atlanta AreaProvided sales, customer service and fashion solutions to consumers. Also informed and enrolled consumers into the Banana Republic Card rewards program. Trained colleagues on Men & Women product knowledge and perform POS transactions when necessary. Also was cited as the first ever, “Employee of the Month”, for the month of March 2015 for always going above and beyond and for exemplifying the characteristics of a Brand Ambassador every day.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Mar. 2017 - Aug. 2017East Point, Georgia, United StatesPre-production, shoot and wrap for the OWN series, The Haves And The Have Nots, Season 5.
Assistant Production Coordinator
Tyler Perry StudiosAssistant Production Coordinator
Jan. 2017 - Mar. 2017East Point, Georgia, United StatesPre-production, shoot and wrap for the OWN series, If Loving You Is Wrong, Season 3.
First Assistant Director
ATL Film Group/Stay REDD, LLCFirst Assistant Director
Jan. 2017 - Jan. 2017Atlanta, Georgia1st AD on the series pilot, "Effin' Actors".
Production Assistant
BET (BET Networks, a subsidiary of Viacom Inc.)Production Assistant
Dec. 2016 - Dec. 2016Atlanta, GAIndia Irie's personal driver for episode 6 of the BET series, Being featuring India Arie.
Office Production Assistant
Tyler Perry StudiosOffice Production Assistant
Oct. 2016 - Dec. 2016East Point, Georgia, United StatesPre-production, shoot and wrap for the TLC series, "Too Close To Home".
Office Production Assistant
Tyler Perry StudiosOffice Production Assistant
Sep. 2016 - Oct. 2016East Point, Georgia, United StatesPre-production, shoot and wrap for the feature film, "Acrimony".
Photographer
Friends of Candler ParkPhotographer
Sep. 2016 - Sep. 2016Decatur, Georgia, United StatesPhotographed the Friends of Candler Park "McFarland USA" Flick-Nic Movie Night.
Photographer
Dugger Films, LLCPhotographer
Aug. 2016 - Aug. 2016Greater Atlanta AreaBTS Photographer for the sizzle reel, "R&B Behind the Scenes".
Photographer
Friends of Candler ParkPhotographer
Aug. 2016 - Aug. 2016Decatur, Georgia, United StatesPhotographed the Friends of Candler Park "Big Hero Six" Flick-Nic Movie Night.
Unit Production Manager/Producer/Photographer
Brand New Bike, IncUnit Production Manager/Producer/Photographer
Jul. 2016 - Jul. 2016Chattahoochee Hills, GAProduction managed/produced the award-winning indie short film, "The Forever Woods".
Second Assistant Director
The Chosen Productions, LLCSecond Assistant Director
Jun. 2016 - Jul. 2016Greater Atlanta AreaPre-production, production, wrap & BTS Photographer for the indie feature, "Walk On Water".
Office Production Assistant
Tyler Perry StudiosOffice Production Assistant
Apr. 2016 - Jul. 2016East Point, Georgia, United StatesPre-production, shoot and wrap for the OWN series, Love Thy Neighbor, Season 4.
Office Production Assistant
Morgan Creek ProductionsOffice Production Assistant
Apr. 2016 - Apr. 2016Greater Atlanta AreaProduction office wrap on the feature film, "All Eyez on Me".
Second Assistant Director
ATL Film Group/Stay REDD, LLCSecond Assistant Director
Apr. 2016 - Apr. 2016Greater Atlanta AreaInvolved in the indie short film, "The Unhinged".
Office Production Assistant
ABC StudiosOffice Production Assistant
Mar. 2016 - Mar. 2016Stone Mountain, Georgia, United StatesDay player on the 4th season of Devious Maids.
Production Assistant
Topanga Productions, Inc.Production Assistant
Mar. 2016 - Mar. 2016Greater Atlanta AreaDay player in the Costume Dept. for the TV pilot, "The Jury".
Photographer
Friends of Candler ParkPhotographer
Mar. 2016 - Mar. 2016Greater Atlanta AreaPhotographed the Friends of Candler Park, Mulch Madness event.
Office Production Assistant
Universal PicturesOffice Production Assistant
Oct. 2015 - Feb. 2016Greater Atlanta AreaPre-production, shoot and wrap for the feature film, "Almost Christmas".
Photographer
Monokrom Studios, LLCPhotographer
Aug. 2015 - Aug. 2015Greater Atlanta AreaBTS Photographer for the indie short film, "Kurt v3.0".
Account Manager
Tailfin MarketingAccount Manager
Jun. 2015 - Jul. 2015Greater Atlanta AreaServed as the point-of-contact for Phoebe Putney Health System, Camellia Place, Georgia Commerce Bank/Iberia Bank and Applerouth.com. Created the initial sitemap for camelliaplace.com, managed an OOH campaign for Phoebe Putney Health System, updated existing collateral for Georgia Commerce Bank’s transition to Iberia Bank and helped shepherd the Applerouth.com website redesign.
Traffic Manager
Tailfin MarketingTraffic Manager
Apr. 2015 - Jun. 2015Greater Atlanta AreaEffectively trafficked print, digital and broadcast (mostly radio) assets and manage workflow amongst creatives at this neighborhood boutique ad agency. Lead weekly status meetings with account management and Creative Director to discuss current agency projects. Participated in brainstorming sessions for new and existing clients such as Piedmont Hospital, Chick-fil-a, Myoscience, Perseon Medical and Wyndham Worldwide Corp to name a few.
Photographer
J-Style Films, Inc.Photographer
May. 2015 - May. 2015Greater Atlanta AreaWas one of 3 "behind the scenes" photographers/videographers for the indie short film, "Clairvoyance".
Motoring Advisor
Global Imports MINIMotoring Advisor
Apr. 2014 - Aug. 2014Greater Atlanta AreaEngaged customers, selected/presented the right vehicles (test drives) based on consumers needs/wants. Closed sales and completed comprehensive deliveries of vehicles for buyers. Entered and updated customers information in eLeads CRM. Achieved consistent CSI (Customer Satisfaction Index) scores of 99%+ from customers reflecting excellent service and knowledge throughout the sales process. Help negotiate prices and interest rates with customers while upselling products (warranties, parts, accessories, etc.)
Project Director, RedWorks, Inc.
Ogilvy & MatherProject Director, RedWorks, Inc.
Apr. 2013 - Feb. 2014Greater Atlanta AreaLead a newly formed in-house studio for IHG’s North American HQ. Provided a wide-range of collateral execution services directly to marketing clients. Adapted and extended strategic work created by Bates/JWT/Ogilvy Group and work with MindShare on any media bookings and fulfillment. The SOW entailed managing amendments to existing files, initial concepts of new work through detailed creative briefs (offline and online collateral) and managing project flow and schedules. Coordinated global campaign strategy with colleagues running similar in-house studios for IHG in Denham, United Kingdom and Asia. ■ Served as the point-of-contact for clients and Studio/Agency teams, fostered relationships with marketing managers and continuously exceeded clients’ expectations. ■ Identified and acted on opportunities to broker relationships between key marketing stakeholders to improve performance and profitability. ■ Verified that IHG properties and IHG Rewards Club brand guidelines were incorporated in offline and online collateral and campaigns. ■ Campaigns for various IHG brands consisted of: Holiday Inn rebrand, Hotel Indigo’s 5K Points + Breakfast microsite, Crown Plaza’s Breakfast to Go, IHG Rewards Club rebrand and mobile apps just to name a few. ■ Based on client input and/or creative brief, drafted SOW’s and invoices for payment. ■ Created and managed schedules, approval process and budgets throughout the lifecycle of each project. ■ While IHG marketing budgets were established in the 1st quarter of 2013, procured approximately $50K + in collateral revenue from May through February 2014.
Project Manager
Lighthouse, Inc.Project Manager
Mar. 2013 - Apr. 2013Marietta, GAHelped manage projects for clients such as DS Services and Crystal Springs.
Integrated Communications Project Manager
Realm AdvertisingIntegrated Communications Project Manager
Oct. 2012 - Mar. 2013Greater Atlanta AreaFor this freelance assignment, while on-site at UPS corporate headquarters, supervised the creation and production of customer-facing marketing deliverables including brochures, sales sheets, PPT presentations, website content updates, videos and other projects. Identified tasks and resources to create a project plan. Coordinated efforts across communications disciples to ensure deliverables dates were met. Worked with select vendors on brand concept development, copy, artwork, layout and timelines. Completed review processes with stakeholders, legal and management through final approval.
Producer
JWTProducer
Oct. 2011 - Aug. 2012Greater Atlanta AreaAs a result of the success of the Bill Sharp Award Inaugural Ceremony, I co-conceived and co-produced a short film (Behind the Brands, working title) documenting the contributions African-Americans made in advertising during the 1960’s with the approval and backing of JWT. ■ Created the budget, treatment and proposal for financing of Behind the Brands. ■ Researched subject matter and individuals and conducted telephone interviews with film participants.
Traffic/Project Manager
JWTTraffic/Project Manager
Jun. 2010 - Aug. 2012Greater Atlanta AreaOversaw multiple print and interactive initiatives, from conception to completion on time, within budget and on or beyond scope for the USMC account. Created detailed project schedules, project estimates, resource plans and status reports; tracked key project milestones and adjusted plans and/or resources to meet the needs of clients and colleagues. Coordinated all online, offline and direct mail projects, managed logistics and balanced workload with creative & account teams. Cultivated and sustained alliances with contractors, consultants and suppliers. Communicated major milestones and identified potential project risks; conducted regular status meetings to review project activities; managed prioritization procedures. ■ Was an integral member of the team responsible for launching the inaugural USMC-branded High School football game (in conjunction with JuniorRank Sports) called, “Semper Fidelis All-American Bowl”, which debuted on January 3, 2012.
Producer
JWTProducer
Feb. 2011 - Sep. 2011Greater Atlanta AreaCo-produced the Bill Sharp Award Inaugural Ceremony on September 8, 2011.
Integrated Traffic Specialist
Matlock Advertising & PRIntegrated Traffic Specialist
Apr. 2010 - May. 2010Greater Atlanta AreaFor this freelance assignment, managed print, radio and interactive projects along side account, creative and analytics teams — keeping those stakeholders informed of status' on a daily/weekly basis for clients such as: BMW, Publix, Nationwide Insurance, Luster Products & MINI Cooper. Supplied talent agencies with casting specs/scripts and requested auditions and scheduling for radio spots. Ensured accuracy on all projects and made sure deadlines were met. Updated project status' and timelines in Clients & Profits®
Brand Ambassador
Banana Republic / Gap Inc.Brand Ambassador
Oct. 2009 - Mar. 2010Greater Atlanta AreaProvided customer service and fashion solutions to consumers. Obtained measurements for alterations. Assisted with overnight and/or early morning inventory delivery.
Associate Producer
Black Lens Media, LLCAssociate Producer
Mar. 2009 - Mar. 2010Greater Atlanta AreaProduced segments of a taped real estate talk show that aired on public access Channel 24. Researched real estate topics, agents, lenders, home inspectors and credit specialists that shared their insight on the industry. Booked guests and scripted show openings and promos. Oversaw lighting and stage set-up, wired microphones and operated studio cameras.
Traffic Manager
JWT Communications, Entertainment and Technology PracticeTraffic Manager
Mar. 2006 - Dec. 2009Greater Atlanta AreaOrchestrated and executed multiple print/web projects from conception to completion on the CDW B2B account. Collected all source materials, briefs and verbal input pertaining to projects and disseminated the information in the form of a job order to internal creative and/or vendors. Set due dates for various stages of job completion after consulting with Creative and Production teams for timing requirements. Followed up on production, printing, photography and video production estimates and submitted them for approval. Kept colleagues informed on all projects via weekly status reports. ■ Collected feedback and input on creative/copy and worked with Account & Creative teams in getting revisions expedited. Upon approval, source content (copy, visuals and/or scripts) is collected for output. Final files are trafficked to publications, networks and/or local/national stations. ■ Prepared purchase orders, closed jobs and prepped for billing. Collected and wrapped final job jacket from Creative/Production, printed out actuals of job upon completion of billing and submitted with agency/production company invoices.
Print Production Manager/Marketing Associate
Storehouse, Inc.Print Production Manager/Marketing Associate
Mar. 2004 - Feb. 2006Greater Atlanta AreaBridged our wholesale buyers, graphic artists and print vendors to facilitate the planning and production of a 100-page catalog generated 6-times annually. Reformatted photo shoot list to include concise description of products (case goods, upholstery, accessories, etc.) for distribution to buyers. Accompanied art director and buyers on Storehouse Furniture photoshoots. After photo shoots, was able to effectively articulate retouching direction for chosen images for catalog and collateral materials to print vendors. Approved marketing materials such as newspaper and shelter ads, direct mail, websites, etc. Traveled for sheet-fed and web press OK’s for catalog run. ■ Assisted marketing team in coordination of retail store events and Storehouse’s participation in episodes of Extreme Makeover: Home Edition.
Business Specialist
AppleBusiness Specialist
Sep. 2003 - Sep. 2005Alpharetta, GAProvided computing solutions to consumers and small business clients. Was also an integral part of the visual merchandising team setting up store window displays coinciding with new product/marketing initiatives. ■ During our Grand Opening in November 2003, I amassed $80,000 in sales during the first 30 days, accounting for over 50% of overall store volume and achieving top seller status.
Print Production Manager
Benchmark Graphics, Ltd.Print Production Manager
Sep. 1995 - Jun. 2003New York, NYFor this print brokerage, Collaborated on producing a wide variety of print projects including media kits, FSI, annual reports, case cards, OOH and POP for some of the following clients: Rolex, A&E, Bulova, Orrefors, American Express, Citibank, Kosta Boda, Pfizer, Sanofi-Aventis, Citigate/Albert Frank, JWT, The History Channel, Lifetime Television, Food Network and NYU Medical Center among others. While generating estimates for each project, utilized a Filemaker Pro database to update purchase orders, job status, etc. Purchased paper, pre-press, sheet-fed and web printing and post-press services along with specialty promotional items (ASI). Formulated the most efficient & economical production method for each project. Gave critical insight and helped convert operating procedures from paper-based to electronic based. Multi-tasked in a fast-paced environment where meeting deadlines was paramount. Maintained relationships with clients, vendors and colleagues. Created invoices, which included estimated costs along with charges for author’s alterations and applied discounts. Pre-flighted client’s files to ensure accuracy and content were accounted for. Evaluated color proofs and accompanied clients on press approvals. ■ Developed budgets with the sales department on all jobs which resulted in 35-50% savings (buying power of approximately $10MM annually).
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