Havas Media MéxicoHead of strategy and brand intelligence for Nike, Jumex, La Costeña, Danone, Bonafont, PUIG and Dish
Mar. 2013 - Jul. 2016Media orchestration of integrated communication strategies considering: experiences, content, offline media and digital media (Search, SoMe, Programmatic and performance).
Analysis and development of communication strategies for different brands.
Participation in new business project generation.
Development of annual plan strategies to respond to each brand´s KPIs and objectives.
Development of creative solutions to the annual challenges of each brand.
Category communication and strategy analysis (competitor brands).
Participation in synergy projects between media and agency.
Alignment coordination of marketing plan and media executions.
Generating of Marketing innovation reference material.
Fomenting clients’ Digital knowledge.
Anticipation of Client needs and proactivity with proposals responding to these needs.
Consumer study, research and analysis.