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Work Background
Checker Software SystemsB2B Marketing Manager
Jan. 2017 - Dec. 2020MalaysiaB2B SaaS Consulting, marketing initiatives for surveys, market research and mystery shopping industry - client consultation, business needs analysis and partnership expansions. Create marketing collaterals, presentations, training materials. Email marketing campaigns and newsletters creation.
Attend conferences and client meetings as brand representative, involve in clients onboarding trainings onsite and online.
Collaborate with technical trainers and developer team in product and services improvements - features enhancements and user experience evaluations. website : www.checker-soft.com
AspiredBiz Digital SolutionsB2B SaaS Consulting & Project Management
Jan. 2016Full project management and B2B consulting on digital platform for businesses, supporting agencies and business owners for online systems setup. Combine practical online strategies and best practices with recommended platforms and tools that build brand recognition and increase business opportunities digitally.
Provide done-for-you technical setup and website design services for coaches and consultant clients - project planning, onboarding process to regular maintenance, platform optimization and marketing campaigns support. Collaborate with client's team members / cross-departments to support project implementations, trainings and project deliverables. Website: aspiredbiz.com
HackerAgency (Beijing office)Marketing Manager
Oct. 2015 - Nov. 2017Beijing City, ChinaSupport business development and marketing initiatives for dCRM for global brands in China markets. Create B2B marketing content - do research, case studies, collect insights and market analysis to produce write-up and reports on best practices in digital CRM, CX enhancement and retention / loyalty management. Design PPTs, business proposals and client presentation documents. website : www.hal2l.com
S&S Pastry (Retail, Workshop, Catering)Business Partner, Operation
Apr. 2014 - Jun. 2016Beijing City, ChinaOverall retail business administration and management including daily operation monitoring, customer service, staff training, marketing efforts (sales collaterals creation, B2B partnership building). Coordinate customized event catering for private events and workshop services for company team building / brand VIP members / club activities.
Force Research LLC (Beijing Office)Research Manager, HOD International Team
Aug. 2011 - Apr. 2015Beijing City, ChinaFull project management for market research & mystery shoppings in China, for foreign clients from APAC, USA, Europe : Shell, Porsche, JW Marriot, VCA, Cartier, Papa John's and more.
Projects handled including focus groups, IDIs, mystery shopping and brand standard audits - RfQs, planning, fieldwork monitoring, data QC and analysis, to client reports writing.
Head of department for International Projects - oversea overall research department administration and talent management including training project managers team and leading foreign projects accounts.
Malaysia Design and Innovation CentreAccount Management Executive
Jun. 2007 - Aug. 2011MalaysiaB2B Client servicing and creatives project management for marketing collaterals and corporate events.
Manage project execution within budget and specified timeline. Work with design and web team to produce deliverables. Design concept and content quality control, proof-reading and ensuring all client requirements are met.
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