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Work Background
Blain's Farm & Fleet (Blain Supply, Inc.)GM, eCommerce
Jan. 2023
DoorDashDirector & GM of Grocery and Convenience Drive
Jan. 2021 - Dec. 2023
KrogerDirector eCommerce Strategy and Product for Pickup and Fulfillment at Kroger
Jan. 2019 - Dec. 2021Cincinnati, Ohio
Papa John's InternationalSr. Director Digital Product Management, Pricing and Promotion
Jan. 2018 - Dec. 2019Louisville, Kentucky AreaIn this role, I formulated and executed product and pricing strategy together with a 16-person team. We developed product roadmaps across 14 product lines. I also managed 2 P&Ls in addition to $31M CapEx/OpEx budget and integrated 150+ employee cross-functional team consisting of UX design, engineering architecture, engineering, analytics, marketing, people operations, communications, and store operations. Following are my select key accomplishments ⇨ Conceived and executed a 3-year strategic evolution of the shopper customer (digital and offline) experience, store customer experience (employee and franchisee) and tech stack to support strategy.
⇨ Produced data-driven, innovative solutions to markets by identifying unmet industry needs and disruption opportunities.
⇨Developed industry-based, competitive pricing methods which eliminated pricing delays and reduced discount requests.
⇨ Led third-party aggregator sales channels that delivered $44M in incremental revenue annually.
Little Caesars PizzaInternational Marketing
Jan. 2014 - Dec. 2018Develop and implement strategic marketing plans for international markets. Ideation and implementation of new products to increase market share in international markets. Market research and trend analysis in international markets. New market planning and opening.
Jack Morton WorldwideAccount Director
May. 2013 - Dec. 2014DetroitI supervised the integrated sponsorship and experiential marketing activities, including development and management of over 20 sports and entertainment sponsorships. I spearheaded a 15-person cross-functional and cross-agency team and managed an $8M budget across 40 different programs. Recruited back to Jack Morton from Chrysler by former supervisor. Following are my select key accomplishments ⇨ Repositioned Chevrolet Trucks within the experiential and sponsorship space, amplifying sales by 1.5% YOY.
⇨ Developed and executed of 10 fully integrated marketing campaigns increasing sales by an average of 15% YOY.
ChryslerMarketing Manager
Jan. 2011 - May. 2013Auburn Hills, MI
I led the sports/entertainment sponsorships and experiential marketing programs. In addition, I collaborated with operations partners to maximize brand potential. Following are my select key accomplishments ⇨ Maximized a $25M budget across 100 programs and six sports sponsorship and experiential agencies. ⇨Created innovative experiential and sponsorship marketing strategies including full leverage of brand partnerships to effectively promote customer interaction and positively impact product development.
⇨ Developed sponsorship and experiential marketing measurement methodology for all Chrysler, LLC brands.
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