VormundLead Motion Graphic Designer & Facebook Ads Manager
Oct. 2020 - Feb. 2021Quito, Pichincha, Ecuador• Strategically oversee the visual design and execution of all digital and print materials, ensuring brand consistency across various channels and campaigns. • Conceptualize and lead the development of visually compelling creatives for paid media campaigns, resulting in a 30% increase in click-through rates and a 20% improvement in conversion rates. • Manage a team of designers, providing mentorship, feedback, and guidance to foster creativity, skill development, and efficient project delivery. • Collaborate closely with the marketing and advertising teams to align design initiatives with overall campaign objectives, contributing to a cohesive and impactful brand presence. • Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, and Instagram, with a focus on maximizing ROI and achieving key performance indicators.