Francisco Esser - Key Account Manager, LaceUp

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Work Background

LaceUp Solutions Inc.Partners and Business Sales Manager

Nov. 2022Miami, Florida, Estados Unidos

TELESTORM, LLCPartner Account Executive

Dec. 2019 - Jan. 2022Miami/Fort Lauderdale y alrededores, Estados UnidosWe are commited to be your effective advisor offering the right solutions at the right price understanding the need by each requirement. For us your finnace is a key so we will work with you to make your business as much proffitable and save costs developing long term and trusted relationships.

TELESTORM, LLCPartner Account Manager

Nov. 2016 - Dec. 2019Miami/Fort Lauderdale y alrededores, Estados Unidos• Propose the appropriate go-to-market approach by country and find the ideal partners to enter the markets profitably • Negotiate major contracts and work closely with the legal team and project management teams to enter markets • Create metrics to evaluate success of agents and distributors as well as direct reports and extended team • Identify the proper market segmentation • Work with Marketing to guide appropriate collaborations with designers and producers or LATAM appeal • Manage direct and indirect team members located in various offices, guiding and supporting their market strategies • Create demand plans and inventory buys by country in close partnership with distributors, sales agents, and internal team members, manage appropriate inventory levels at warehouse • Constantly evaluate processes, staffing and strategy for enhancement and efficiency in a high growth market

GFI SoftwareChannel Account Manager LATAM

Jan. 2016 - Oct. 2016Miami/Fort Lauderdale y alrededores, Estados UnidosUnderstand each market identifying opportunities based on diversity, actual environments and vertical markets for Latin America Region.Develop structured partners strategy defined by skills and customers size focus on organization goals and metrics.  Partner Identification by country  Executive Planning by Q/HY/Y  Partner sales oriented business strategy  Partner leads- develop and assignments  Delivery Content for partner organization  Structured Cold Call to strategic accounts  Partner Enable: tools and corporate guidance  Managed forecast by territory along with sales and business development

TelestormRegional Sales Manager

Mar. 2015 - Dec. 2015Miami/Fort Lauderdale y alrededores, Estados UnidosAssigned to Develop Business based on Cisco, HP, APC and EMC IT and Telco solutions to support channel business in the LAT region including Caribbean, Central America and Venezuela.  Channel Reach and follow up with an effective pre sales and sale process  Demand Generation Activities to increase forecast pipeline and Sales  Structured Cold Call to strategic accounts  Business Research targeting main players  New markets openings  Managed forecasting for each territory along with sales and business development  Active contact with actual and & supplier

Cubix LatinamericaCisco Regional Manager

Aug. 2011 - Feb. 2015Doral Fl, USAResponsible for sales planning and market strategy for Caribbean & Venezuela, focusing on Cisco solutions, targeting on Service providers and re sales partners (products and service delivery).  Coordinated with Cisco’s local offices and regional for LAT to develop demand activities for go to market with channels and end user focus on decision makers and others influencing in each project or opportunity  Coordinated with Pre-sales staff to define solutions fitting with the end user needs and budgets  Managed forecasting for each territory along with sales and business development  Handled channel development and recruitment as well as inventory and aging control  Conducted financial analysis for each project and opportunities  Managed Authorization for purchase orders and directly supervised four professional degrees

Cubix LatinamericaCommercial Director

Jan. 2009 - Aug. 2011VenezuelaResponsible for handling sales strategies, target on profitability inventories rotation and market share  Attained over 101% sales Quota quarter over Quarter  Increased new clients on corporate segment market, at lease by 40%; built strong and good relationships with different vendors  Planned with the different Product Manager for Quarter attainment based on corporate lineament  Worked closely with regional Managers, Sales Force in solving customer and operational problems  Handled operational and logistics improvements, reducing costs and focusing on end user satisfaction  Worked with finance department together with regional managers and sales force to have healthy collections  Designed and implemented sales tools nationwide to follow up the sales force work by day and assisted in forecasting  Reduced weeks of inventory from 22 Weeks to 6 Weeks, in 8 months  Collaborated with IT designing telecom better practice to reduce cost in Telco communication (IP systems), using technologies as tool for increase sales numbers

3ComTerritory Manager

Jun. 2004 - Dec. 2008Accountable for managing sale and marketing strategies focusing on consolidating clients/partners and to add potentials based on solutions oriented towards growth, improvement and optimization of the processes of the business (or institution) in the client and add value and profit to partners.  Developed personal relations in the different levels of each account (s) including direct touch, channels structure, vertical market and collaboration portfolio  Conducted forecasts with effective follow up opportunities to rise and close based on targets  Developed channels and provided support to such in the different accounts working according to capacity and reality  Offered demand generation, events/presentations, segmented and oriented to clients/channels  Coordinated trainings coordination (Sales & Technical), professional services and maintenance contracts  Hired local agency for marketing and support for the events/presses & advertising products  Increased invoicing by over 230%; consolidated channels and development of new focus on certification process and target quotas  Achieved Brand Recognition in the Enterprise sector/cases of success  Received top sales award due to performance in 2007 in region (Southern LAT)

Cubix VenezuelaCisco System Product Manager

Sep. 2001 - Jun. 2004Channel Pre sale Support. Channel Recruitment, enable and develop. Marketing activities and presentations, road shows, coordination with cisco AMs and PAM to close deals and forecasting. Business analysis and inventory/stock planning.

SupercableAdministrador de Ventas

Jul. 1997 - Apr. 2001Sales Monitoring, Forecasting, Business planing, Business Analisys, metrics, sales training

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