Anna Karadzhova - Senior Product Manager, VMware

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸100%

Marketing

✔️100%

Geos

🇧🇬100%

Bulgaria

Work Background

VMwareSr. Product Manager

Feb. 2023Led key product deliveries, collaborating with multiple stakeholder groups to build a product roadmap focused on key problems/initiatives. Brought together UX and Dev groups to find the right solutions together and build the right solution to solve each problem in a cohesive way in line with the long-term business strategy.

VMwareProduct Manager

Jul. 2021 - Feb. 2023BulgariaManaged several products on a rotating principle, each with its own scrum team. Created product roadmaps based on stakeholder needs and business value, prioritizing the right problems to solve at the right time in alignment with the company OKRs. Supported the team from conception to execution through to delivery, enablement, and analytics. Helped the team improve in their agile methodology and led cross-team/product feature development.

The Coca-Cola CompanyProduct Owner

Aug. 2019 - Jul. 2021Sofia, BulgariaEMEA Research & Development Center - Managing a cross-market direct & virtual scrum team of 12 developers, UX experts, QA engineers to deliver an in-house AEM based CMS solution - Executing roll-out for 37 markets in 6 months with a dedicated 10 person migration team - Showcasing the product to stakeholders and Coca-Cola marketing teams - Owning the product roadmap - Conducting product training in-house & externally for select clients - Creating and updating complete user documentation

The Coca-Cola CompanyDigital Delivery Manager

May. 2018 - Aug. 2019Sofia, BulgariaEMEA Research & Development Center - Activated web & mobile digital experiences for local marketing teams - Determined needs & guided markets to the best solutions - Provided support thru the entire process up to go-live - Implemented, documented, and improved the in-house GDPR consumer requests process - used for all of TCCC EMEA - Trained & supervised other DDMs to handle GDPR subject right requests - Provided weekly project reporting, including progress, risks, and blockers

Hop Online Ltd.Managing Director

Jan. 2016 - Apr. 2018Growth metrics: - Double the team size from 12 to 23 full-time employees - Grew monthly revenue x 2.75 - Grew monthly profit x 9.75 Responsible for team management and company P&L. In this role, I started out with a small team in a tough situation - a consistently negative P&L - and worked tirelessly to successfully take the company out of danger and into recognized, revived success. Client numbers grew, revenue grew, and as a result team size and morale also improved significantly. These results were driven by a business philosophy centered on transparency, trust, and motivation both internally with our team and externally with our clients. Duties included: - Company business development strategy & execution - Hiring & training new employees - Conducting performance evaluations - Creating, documenting and constantly improving processes - Ongoing project review & quality check - Conflict resolution - Project management assistance - Company sales & marketing assistance - Leading regular team meetings (company-wide and by specializations) - Organizing team-building events - Cashflow management - P&L responsibility

Hop Online Ltd.Head of Premium Services

Jul. 2015 - Dec. 2015Head of Premium Services Department (vs. Scalable Services) for the company. The role required flexibility in terms of communication times and styles, persuasiveness via writing and speaking, and analyzing data to improve performance metrics. In charge of new client flow and current client retention for custom one-time and ongoing services including SEO Audits, Website Design & Development, Content Strategy, Content Production, Content Marketing, Social Media Marketing, CRO and more. Duties included: - Contacting new leads and forming a trusting relationship - Creating custom proposals - Determining pricing models based on detailed revenue & costs analysis - Managing contracts - Presenting deliverables - Upselling clients from one-time to ongoing services - Tracking & analyzing KPIs to creating ongoing reports and continuously optimize processes

Hop Online Ltd.Content Marketing Manager

Jan. 2014 - Jul. 2015Chicago, US and Sofia, BulgariaHead editor of all client content, internal marketing content, and internal workflow content. This role combined people management and expert content marketing skills. Responsibilities included: - Content strategy for a variety of B2C and B2B clients - Copywriting, copy editing, Seach Engine Optimization - Blog articles, site copy, ebooks, infographics, ad copy, landing page copy - Managing contracted freelancers in terms of workload, schedule, and pay - Finding and training new writers in the art of writing for the web More specifically, content work involved editing for language & style (grammar, spelling, structure, tone, clarity), strategic content planning (buyer personas, funnel stages, CTAs), and Search Engine Optimization (SEO) (keywords, SERP snippet, inbound & outbound links).

Family VideoCustomer Service

Nov. 2013 - Apr. 2014Glenview, ILIn this role, I quickly grew from a new hire to a trusted salesperson, frequently opening/closing local stores, managing stores by myself, meeting and surpassing sales quotas, and introducing new hires to our training. Duties included: - Client services including welcoming new clients & creating meaningful relationships with regulars - Meeting renting/sales/upsell quotas for movies, candies, and more - Opening/closing the store - Inventory - Handling cash & card payments - Running deposits to the bank - Reporting to the store manager

The Actors GymnasiumArts Administration Intern

Jun. 2012 - Sep. 2012Evanston, ILIn this role, I was first introduced to the reality of managing a small, educational, local business. My responsibilities included supporting the Education Manager, the Events Manager, and working directly with the founders/owners. Duties included managing the email & physical mail lists, servicing new & returning students in the office location, prepping the gym for classes, answering the phones, assisting with invites for events and generally helping my coworkers with whatever they needed. Bonus: Learned some circus skills such as stilt walking, globe walking, partner acro, silks, trapeze, and more.

Intch is a Professional Networking App for the Future of Work

100k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀