Mario Quintero - Account Director, Wishpond

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Network Power<100 people

Roles

🔥100%

Startup Founder

💸100%

Marketing

✔️100%

Geos

🇲🇽100%

Mexico

Work Background

WishpondClient Account Director

Oct. 2020Vancouver, British Columbia, CanadaResponsibilities - Responsible for leading and coaching a team of 9 Account Managers with a BoB consisting of startups and SMEs. - The development of comprehensive marketing plans for clients utilizing strong Digital Marketing and E-commerce strategies to grow the client's brands and businesses. - Set online marketing strategies and KPIs that utilize all tools and channels, including email marketing, organic content, and paid media. - Analysis of the client’s business to detect areas of opportunities and Implementation of marketing benchmarks and UX/UI website audits - Assess campaign performance and coach internal teams and clients to ensure the constant success of our campaigns. Achievements - To maintain my team’s monthly churn rate below 8%. - To help clients to achieve their KPIs in 85% on average. - The creation of different SOPs to enhance the way of work of the department.

WishpondDigital Project Manager

Jul. 2018 - Sep. 2020Responsibilities • Strategy and planning of digital marketing and e-commerce campaigns to generate new leads and increase sales. • Execution of Facebook and Google ads, defining the audience, reach, interests or keywords. • Creation and optimization of the sales funnel and Shopper journey map of different clients. • Content Marketing creation for email drip campaigns and landing pages. • Creation and implementation of marketing automation workflows. • Monitoring, tracking, and optimization of project deliverables using digital project management tools. • Development of the creative assets and A/B tests for the campaigns. • Integration of the client’s apps to the Wishpond platform. Wishpond is the world’s easiest marketing platform for generating, managing and nurturing leads. Wishpond mission is to make it easy for marketers to grow their business.

pep, LLC.Account Executive

Jul. 2014 - Mar. 2018Mexico City Area, Mexico• Project Management for marketing campaigns following the PMI methodology from conception to completion for different accounts • Build client and supplier relationships to secure the business development. • Negotiate with suppliers and vendors to get the best benefit for the client and company • Create and manage budgets for campaigns and projects. • Maintain strong performance metrics. • Delegate activities and responsibilities to the team. • Develop specific processes and update SOPs Project management of 160 with a net value of $100,000,000.00 MXN for clients such as Bacardí and Mars

Sports EndeavorsInternational Marketing Trainee

Mar. 2012 - Jan. 2013Raleigh-Durham, North Carolina Area• To attend an organize retail and activation events in conferences and sports tournaments in the USA. • To support the sales and marketing departments in different projects throughout the duration of the program. • To support the social Passback help social program Supported in the organization of 30 activation events and retail events in youth and professional tournaments to promote the website soccer.com. Created data bases of possible client prospects for the sales team.

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