WishpondDigital Project Manager
Jul. 2018 - Sep. 2020Responsibilities • Strategy and planning of digital marketing and e-commerce campaigns to generate new leads and increase sales.
• Execution of Facebook and Google ads, defining the audience, reach, interests or keywords.
• Creation and optimization of the sales funnel and Shopper journey map of different clients.
• Content Marketing creation for email drip campaigns and landing pages.
• Creation and implementation of marketing automation workflows.
• Monitoring, tracking, and optimization of project deliverables using digital project management tools.
• Development of the creative assets and A/B tests for the campaigns.
• Integration of the client’s apps to the Wishpond platform. Wishpond is the world’s easiest marketing platform for generating, managing and nurturing leads. Wishpond mission is to make it easy for marketers to grow their business.