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Work Background
Co-Founder
Quick Surfaces - Your nearshoring hubCo-Founder
Oct. 2023Panama Canal · HybridFlooring business owner in the Americas? 1. Schedule a consultation 2. We will assess your operations and goals 3. If your business qualifies, you’ll get access to a turn key solution that will make your company thrive! Let’s discuss how nearshoring in Panama could become an unfair advantage to grow your profits and take your business to the next level! www.nearshoringhub.com
Growth Advisor
CPF Floors LLCGrowth Advisor
Jun. 2022Miami, Florida, Estados Unidos · Hybrid
Managing Director
MIT Sloan Management Review En EspañolManaging Director
Oct. 2021 - Jun. 2022Mexico
Co-Founder
NewaltyCo-Founder
Aug. 2021 - Aug. 2023Los Ángeles, California, Estados UnidosCommunity-driven property conversions. Newalty is the ultimate way to empower the aspiring homebuyers & enable a sustainable housing market in California. By using PropTech, Big Data, Web3 and community platforms, Newalty translates local law incentives into quick & massive action to fix the housing crisis in the state.
Commercial Strategy & Business Development Consultant
ConsultorCommercial Strategy & Business Development Consultant
Apr. 2017Panamá- Business Development Management, Mergers and Acquisitions - Advisor on go-to-market strategies in areas such as Energy Technology, Digital Transformation and Business Media - CEOs' advisor on market intelligence and go-to-market strategy - Data-driven strategy rollout: mission statement, business roadmap, KPI's definition, value proposition, and investment playbook
Global Marketing CoE Strategist
GEGlobal Marketing CoE Strategist
Mar. 2013 - Apr. 2017UK-France-Poland-Turkey-Vietnam-Indonesia-Philippines-Kenya-Mexico-PanamaSelected member of the Global Center of Expertise (CoE), comprised by the top 10 corporate marketeers, globally based (UK, France, Poland, Turkey, Vietnam, Indonesia, Philippines, Kenya, Mexico, Panama) and aligned to provide support and expertise to GE’s regional teams worldwide in areas of organic growth. We focused on market intelligence, industrial modeling and differential value propositions. Achievements: • Business & Digital Transformation: I conceptualized, MVP'ed, engaged leadership support, secured funding, directed software development and implemented the largest global knowledge management system within the company, which standardized and operationalized market data collection from 8 industrial verticals across 173 countries. Our main internal customer was GE's Vice Chairman, who sourced instant market report outs from this tool. Moreover, it allowed top company leaders to better understand global markets with a standard approach for the first time, uncovering +10Bn USD of additional business opportunities on a consistent basis, clearly linked to required actions and company owners. • Global & Emerging Markets Knowledge: Strongly contributed to develop expenditure models for several industries (Power, Oil&Gas, Water, Transportation, Healthcare, Aviation, Lighting and Grid) in order to enable real market knowledge, develop differential value propositions and set up commercial activation plans and sales initiatives with commercial teams in Latin America, Africa, Europe, Middle East and Asia. • NG Market Deep Dive Standard: Developed a standard on mapping the future Natural Gas accessibility for a potential distributed power market in Mexico, in order to assess cogeneration opportunities in the country and position GE for future growth. This standard was used as a reference in other countries.
Regional Commercial Development Manager
GERegional Commercial Development Manager
Aug. 2012 - Sep. 2013Panama, Central America and The CaribbeanResponsible for managing the commercial intelligence efforts in Central America and the Caribbean (CAC) by leading business integration, market insights, white space mapping and commercial support to scattered business structures. The mission of this role was supporting the regional team to build strategic commercial capability. Achievements • Comercial efforts developed in Panama, Honduras, Dominican Republic, Trinidad & Tobago and Puerto Rico, which led to win +300MM USD in orders. • Managed relationship with key internal/external stakeholders and cooperated with scattered teams operating in several countries, to conduct VoC initiatives & go-to-market strategies in newly discovered markets for GE. • Re-positioned GE's presence in the Central America and Caribbean region by coordinating regional team efforts to deliver on a number of "OneGE" growth projects.
Regional Market Intelligence Manager
GERegional Market Intelligence Manager
Nov. 2011 - Dec. 2012Panama, Central America and The CaribbeanResponsible for leading Central America and the Caribbean (CAC) market research, white space identification and capture of business opportunities. The main mission of this role was to build strategic and tactical marketing capability within the company by creating processes and platforms to support the regional CEO's efforts. Achievements • Proposed and co-authored the Gas To Power Plan: a growth strategy to position GE for upcoming Power opportunities, taking into account macro and micro trends on LNG across the Central America & Caribbean countries. • Managed regional market intelligence across all segments/businesses/countries for GE in CAC. • Conducted segment deep dives and developed segment growth strategies (on-demand).
Operations Director
Klacom C.A.Operations Director
Oct. 2009 - Feb. 2012Caracas, VenezuelaResponsible for operations, support services and supply chain management. This position played a key role in growing the customer base, improving service quality and developing strategic channel partners.
Construction Specialist
MovilnetConstruction Specialist
Oct. 2008 - May. 2010Responsible for planning, coordinating and monitoring electric and civil works for Movilnet access network expansion.
Engineering Coordinator
Alcatel-LucentEngineering Coordinator
Mar. 2007 - Oct. 2008Responsible for managing an engineering team for the regional deployment of Alcatel telecommunications equipment installation within Movilnet's access network.
Installation Supervisor
JSTCC (Huawei Technologies Contractor)Installation Supervisor
Jan. 2006 - Dec. 2007Responsible for supervision of telecommunications and backup power equipment installation crews within Movilnet's access network.

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