Abdo Barrera - Product manager, Geacco

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Network Power<100 people

Roles

💸100%

Marketing

✔️100%

✨100%

Business Owner

Geos

🇵🇭100%

Philippines

Work Background

Geacco S.A.S.Product Manager

Jul. 2023Bogota, D.C., Capital District, Colombia

Munily App (YC W22)Product Manager

Nov. 2022 - Mar. 2023• Conducted customer interviews and applied discovery techniques to optimize the onboarding experience, resulting in a 400% increase in user activations in two months. • Coached the product team in using Discovery Continuous and User Story Mapping frameworks to improve the product development process and better align with user needs. • Collaborated with Operations and Sales teams to identify user pain points and improve user engagement and activation, resulting in a 30% increase in retention rate. • Leveraged Amplitude analytics to measure and report on key output metrics, such as user retention and activation rates, and used the data to inform product decisions and communicate progress to stakeholders. • Utilized the value/effort framework to prioritize features, resulting in a 25% increase in user engagement with the product, with input and support from the engineering team.

CobreProduct Manager

Nov. 2021 - Jun. 2022Bogotá, Distrito Capital, Colombia• Defined customer segmentation and value proposition by researching market opportunities and working with the sales team, resulting in increasing 20% the number of users, leading to increased revenue and market share. • Led UI/UX and Engineering teams using Agile and User Story Mapping to develop a fintech platform for third-party payments, resulting in a 50% reduction in development time, leading to faster time-to-market and improved customer satisfaction. • Collaborated with the Data team to create forecasts and metrics reporting in Tableau, defined Product Strategy and Roadmap, resulting in improved decision-making and alignment across teams. • Optimized customer releases communications cycle by collaborating with marketing and sales teams, resulting in increased customer engagement and satisfaction. Became proficient with B2B banking payments for medium and larger companies. Included data analysis for decision-making.

InstaleapSr. Product Consultant

Aug. 2021 - Oct. 2021• Designed and executed a research process to assess the value risk of an MVP for large retailers, resulting in a 20% reduction in development time. Collaborated with the CPO, sales, tech, and customer success team to test assumptions with customers and refine product features. • Developed a prototype to test hypothesis ideas with customers, reducing the research process timeline by 30% and enabling the team to quickly validate product concepts. Utilized skills in user research and product design to deliver high-quality prototypes that effectively communicated product vision to stakeholders. Became proficient with the last-mile logistic process and got experience with SaaS for large companies.

KaumerProduct Manager

Jun. 2016 - Jul. 2021Valledupar, Cesar, Colombia• Led, built, and hired an agile tech team, resulting in streamlined product development and faster time-to-market. • Increased retention by 50% through user segmentation, visualizing the complete user journey, and conducting A/B testing, leading to improved customer satisfaction and loyalty. • Developed enhancements in pricing and marketing strategies, identified opportunities, and sized the market, resulting in increased revenue and market share. • Created a Product Process Lifecycle and organized the company's product SCRUM team, improving cross-functional collaboration and accelerating product delivery. Became proficient with Software POS, ERP, finance, and electronic invoicing. Included Scrum and JIRA.

KaumerHead of Growth

Jan. 2014 - Jun. 2016Bogotá D.C., Colombia• Collaborated closely with product and tech teams to design and implement landing pages, resulting in a doubling of lead conversions and improved synchronization between product and marketing teams. • Negotiated contracts with large enterprise customers that represented 40% of the income of the company, and leveraged customer feedback to help inform product decisions and roadmap.• -- • Led and coached the sales team in B2B SaaS sales, increasing the customer base by 200% over a 12-month period through a combination of effective sales techniques and the use of CRM tools. • Optimized Google and Facebook Ads campaigns by automating the marketing-sales funnel, delivering 3x return on investment, and improving overall marketing efficiency.

KaumerFull-stack Developer & Co-founder

Jan. 2013 - Jan. 2014• Developed new features in the backend with python – Django framework. • Developed improvements in the frontend with Backbone and React. • Fixed critical bugs in the backend and frontend. • Deployed updates to EC2 instance of AWS. • Fixed AWS issues.