KaumerProduct Manager
Jun. 2016 - Jul. 2021Valledupar, Cesar, Colombia• Led, built, and hired an agile tech team, resulting in streamlined product development and faster time-to-market.
• Increased retention by 50% through user segmentation, visualizing the complete user journey, and conducting A/B testing, leading to improved customer satisfaction and loyalty.
• Developed enhancements in pricing and marketing strategies, identified opportunities, and sized the market, resulting in increased revenue and market share.
• Created a Product Process Lifecycle and organized the company's product SCRUM team, improving cross-functional collaboration and accelerating product delivery. Became proficient with Software POS, ERP, finance, and electronic invoicing. Included Scrum and JIRA.