Shyamapada Nath

Senior Copywriter @FP7

Influencer or BloggerBusiness OwnerStartup FounderMarketingOmanEmail Marketing ManagerDigital Ads ManagerProducerCreative ProducerCopywriterMarketing Analytics ManagerBrand Marketing ManagerCommunications ManagerContent ManagerSMM ManagerSEO Manager

With 20+ years in content creation, creative direction, and digital marketing, I specialise in transforming data into impactful stories. From WordPress to SEO and affiliate marketing, my journey blends creativity with a robust engineering foundation. As a passionate data practitioner, I believe in making data as creative as the ideas it fuels. My mission is to leverage data and technology to reshape markets, delivering measurable and improved results. Certified in digital marketing analytics, I'm fluent in English, Oriya, Hindi, Arabic, and Sanskrit. Let's connect to explore innovative ways to elevate your brand's storytelling and drive tangible results! #DigitalMarketing #CreativeLeader #DataDrivenMarketing

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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

🧨100%

Consulting

🔥75%

Startup Founder

✨75%

Business Owner

Geos

🇨🇳25%

China

🇮🇳25%

India

🇴🇲25%

Oman

Work Background

FP7/MCT part of McCANN WorldgroupSenior Copywriter

May. 2016MuscatDevelop creative ideas and concepts, often in partnership with the Creative Director Write clear, persuasive, original copy Update digital media Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients Keep up to date with popular culture and trends Monitor the effectiveness of advertising campaigns

Manipal GroupCreative Director

Nov. 2013Bengaluru Area, IndiaManipal Advertising agency is a part of Kurlon (India’s largest selling mattress company, thus spearheaded creative projects for Kurlon, executing robust integrated campaigns, content, and ads across digital, mobile, and traditional media. Developed Program Management SharePoint site to guide project managers towards accomplishing program objectives through Lean initiatives. Conceived and designed Kurlon corporate website and e-commerce site

Expat GroupCreative Consultant

Mar. 2013 - Oct. 2013Bengaluru Area, IndiaResponsibility: 1. Boost lead generation by creating and writing marketing content and campaigns with a clear call-to-action that excites, persuades and inspires targeted prospects 2. Create authentic content for use on blog and website, as well as in advertising, search, social media, email and event marketing 3. Help shape and define how Expat can leverage all the mojo of its technology to reshape and capture the market. 4. Collaborate closely with sales, art directors/designers to define clarity of content and visuals while ensuring consistency in communication assets

Pravahya Consulting Pvt LtdCreative Director

Sep. 2012 - Oct. 2013BangaloreSupported this startup company in overall business objectives. Responsible for generating sales leads and business development support and management of CRM. Select Accomplishments: • Implementation of online marketing campaigns, social media strategies, and an improved website for both content and search optimization, increasing web traffic by over 600% • Utilization of multiple business development tactics to develop new prospects, secure consultations, and continued lead nurturing, which resulted in a customer base increase of over 200% • Revamped Website and implemented blog for continuous enhancement of SEO and SEM results • Built and effectively managed company's entire social media platform, including Facebook, Twitter, Google+, and LinkedIn, which became top website referral sources

Basil Communications P LimitedCreative Services Manager (Copy)

Aug. 2010 - Oct. 2012BangaloreDeveloped and managed a wide range of marketing tools. Responsible for elements of planning, developing, and implementing projects in the areas of advertising and promotional programs, and trade shows. Tracked marketing program statistics and generated complex sales reports. Select Accomplishments: - Led creative team for project kick-offs - Managed multiple projects from concept through completion - Developed creative programs and design concepts that created impact - Creative direction for online services and programs - Quality control for creative services

Basil Communications P LimitedAssociate Creative Director

Aug. 2010 - Aug. 2012Bengaluru Area, India

Percept IBDAssociate Creative Director

Aug. 2009 - Jul. 2010BangaloreDeveloped new business pitches and presented campaigns that resulted in winning multiple new accounts Select Accomplishments: • Enhanced lead generation by creating and writing marketing content and campaigns with a clear call-to-action that excites, persuades and inspires targeted prospects • Created authentic content for use on blog and website, as well as in advertising, search, social media, email and event marketing • Collaborated closely with sales, art directors and designers to define clarity of content and visuals while ensuring consistency in communication assets

Wunderman Y&RCopy Supervisor

Apr. 2007 - Aug. 2009BangaloreDeveloped effective creative strategies for assigning projects within the creative department, which improved productivity, creative output Select Accomplishments: • Developed and deployed a CRM tool for TVS Motors, focused on streamlining marketing campaign production, sales funneling from lead to contract, and tracking customer and revenue statistics • Constructed and wrote all CRM system training materials, best practice one-sheets • Given full creative charge of designing event and promotional print materials, as well as building and executing campaigns and communications for Accenture • Led efforts to set up product specific pages for new, corporate Website • Effectively executed industry and customer Webcasts/Webinars, from vendor management to topic research and speaker coordination, helping Accenture achieve a crucial customer communication goal

Identity AdvertisingSenior Copywriter

Jan. 2005 - Jan. 2007BangaloreResponsibility: 1. Creative Conceptualisation, Copywriting plus branding exercises for HP, Siemens, Bally Technologies, Amdocs, Dell

Draft WorldwideCopywriter

Aug. 2004 - Mar. 2007BangaloreHelped the creative director secure new accounts during tenure, Select Accomplishments: • Discussing the client's core message and target audience • Brainstorming visual and copy ideas with other members of the creative team • Writing and leading presentations to clients • Overseeing the production phase

Orissa Engineering CollegeLecturer: CAD CAM & Robotics

Jan. 1997 - Jan. 2002Bhubaneshwar Area, IndiaMechanical Engineering System Design, CAD CAM Robotics