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Work Background
Mouthwater MediaFounder
Oct. 2017Cleveland, Ohio, United States- Increases brand awareness for edible brands through social media, email, video, and a social network of 50k+ followers.
- Identified and fosters beneficial partnerships with a diverse roster of influential marketers and media contacts, leveraging connections to obtain press and media placements in local magazines and TV news.
- Manages paid and organic social media programs for local brands, staying updated on trending topics for capitalization.
Cleveland MagazineFreelance Writer
May. 2016 - Jan. 2021Cleveland, Ohio, United States- Conduct in-depth research on local topics, events, and stories relevant to the Cleveland area.
Interview sources, attend events, and gather information to create well-informed, accurate articles.
Stay up-to-date with current trends, issues, and developments in Cleveland and its surrounding communities.
- Craft engaging and well-written articles that resonate with Cleveland magazine's target audience.
Adhere to the magazine's style guidelines, tone, and editorial standards.
- Meet Deadlines and collaborate workload effectively to meet assigned deadlines and contribute to the magazine's editorial calendar.
Bad Girl Ventures, Inc.Program Manager
Feb. 2016 - Oct. 2018Cleveland/Akron, Ohio Area- Collaborate with subject matter experts and mentors to ensure the curriculum addresses both fundamental and advanced entrepreneurial concepts.
- Facilitated regular weekly sessions to foster connections and learning within the community.
- Collect and analyze feedback from program participants to continuously improve the program's content, structure, and effectiveness.
National Broadcast & Multimedia SchoolLead Generation Specialist
Feb. 2015 - Oct. 2017- Launched the company's Paid Social Media Lead Generation Program, managing bidding and optimization for ad sets on multiple platforms.
- Generated over $2M in starts annually with a budget under $150k, saving $500k in advertising costs in the first year.
- Lowered the company’s Cost Per Lead from $4,000.00 to $200.00.
Wok n Roll Food TruckCo Owner
May. 2014 - Oct. 2018Cleveland/Akron, Ohio AreaBusiness Operations and Planning:
- Created a comprehensive business plan that outlines food truck concept, target market, menu, pricing strategy, and financial projections.
- Secured all necessary licenses, permits, and health department certifications required to operate a food truck in the area.
- Source and maintain your food truck, including vehicle maintenance, equipment upkeep, and ensuring compliance with safety regulations. Menu Development and Food Preparation:
- Developed a unique and appealing menu that catered to your target audience and set the food truck apart from competitors.
Marketing and Customer Engagement:
- Created a marketing plan that included a strong online presence through a website and social media, as well as participation in local events and food truck gatherings. - Utilized customer feedback to improve your menu, service, and customer experience continuously. 2015 - Thrillist - 11 Best Food Trucks in Cleveland
2015 - The Daily Meal - 101 Best Food Trucks in America #8
2015 - Cleveland Scene - Voted Best of Cleveland - Food Truck
2014 - Zagat.com - The 10 Hottest Food Trucks in the U.S. 2014 - Eater.com - The 22 Hottest Food Trucks Across the US Right Now
Inbox Group Email MarketingV.P. of Strategic Services
Sep. 2012 - Oct. 2015- Developed comprehensive email marketing strategies that integrated and aligned with client goals and broader initiatives for clients such as Wine Enthusiast, Airbnb, and eBay.
- Compiled and analyzed performance data to create custom email solutions aligned with client goals.
- Directed Email platform migrating, orchestrating the complete transfer of all Email assets, CSV file downloading/importing, and re-building 10+ drip and welcome workflows, landing pages/forms, and sequences for each segment on the new platform.
- Performed weekly performance monitoring and optimization for deployment, deliverability, and open and reply rates.
Fathom Online MarketingDirector of Email Marketing Strategy
Jan. 2011 - Aug. 2012- Managed and improved strategies for large-scale lead generation programs, achieving a quadruple lead increase for the company's largest client.
- Developed departmental standards and processes while overseeing a team of twelve employees.
- Coordinated multi-channel marketing and advertising initiatives across Email, social media, SEM, and SEO to meet client objectives for B2C corporations like Cleveland Clinic, Darice, and Career Education Corporation.
Fathom SEOSenior Account Executive
Apr. 2007 - Dec. 2010- Managed client email marketing campaigns from start to finish, overseeing every aspect of campaign execution to ensure clients' marketing goals were met.
- Collaborated closely with SEO, PPC, and Online Video Account Executives to seamlessly integrate email marketing efforts into overarching client campaigns, ensuring a coordinated and effective marketing strategy.
- Cultivated strong client relationships by providing honest, expert advice and working in tandem with designers, copywriters, and programmers to deliver top-quality products and services. Additionally, implemented a range of strategies and techniques to drive client account growth, including extensive statistical analysis, database segmentation, persuasive copywriting, email template design optimization, marketing automation programs, advanced email deliverability techniques, competitor analysis, and inbound marketing strategies.
Cleveland ClinicPatient Call Specialist
Feb. 2006 - Apr. 2007• Collected patient comments after discharge to improve patient care, conduct employee reviews and increase HCAHPS scores.
• Reviewed comments to find trends that needed to be addressed.
• Crafted survey questions to evoke useful constructive comments.
• Reviewed the team’s work to ensure proper coding, spelling and grammar.
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