Fathom SEOSenior Account Executive
Apr. 2007 - Dec. 2010- Managed client email marketing campaigns from start to finish, overseeing every aspect of campaign execution to ensure clients' marketing goals were met.
- Collaborated closely with SEO, PPC, and Online Video Account Executives to seamlessly integrate email marketing efforts into overarching client campaigns, ensuring a coordinated and effective marketing strategy.
- Cultivated strong client relationships by providing honest, expert advice and working in tandem with designers, copywriters, and programmers to deliver top-quality products and services. Additionally, implemented a range of strategies and techniques to drive client account growth, including extensive statistical analysis, database segmentation, persuasive copywriting, email template design optimization, marketing automation programs, advanced email deliverability techniques, competitor analysis, and inbound marketing strategies.