Emmaleen Murray - Marketing Strategist and Coach, Marketing with Emmaleen

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Work Background

Virtual MarketersVirtual Marketing Manager

Jan. 2021Auckland, New Zealand

Marketing with EmmaleenMarketing Consultant

Jan. 2020Auckland, New Zealand · RemoteHelping small businesses and entrepreneurs with their digital content, event management and website development.

Australian and New Zealand Association (ANZA) JakartaPast Officer

Apr. 2019 - Feb. 2021Greater Jakarta Area, IndonesiaA volunteer member of ANZA's Executive Committee. Past Officer is responsible for providing historical context for the association's procedures, policies and relationships.

Australian and New Zealand Association (ANZA) JakartaPresident

Jan. 2018 - Feb. 2019Greater Jakarta Area, IndonesiaHead the governing committee Negotiated sponsorship deals for events Represented ANZA at networking events including with the Australian and NZ embassies Managed ANZA's full-time staff Made public presentations at events the largest being the ANZA Ball (400guests) Sign-off all decisions and documentation pertaining to ANZA's operations

Australian and New Zealand Association (ANZA) JakartaANZA Berita Magazine Editor

Sep. 2017 - Jan. 2021Greater Jakarta Area, IndonesiaVolunteer role on the ANZA Committee responsible for managing the content and production of our quarterly magazine, ANZA Berita. ANZA Berita covers a wide range of topics including ANZA events and community work. It is a particularly valuable resource for new arrivals to Jakarta.

Australian and New Zealand Association (ANZA) JakartaMarketing and Communications Manager

Mar. 2016 - Jan. 2018Greater Jakarta Area, IndonesiaI joined ANZA's volunteer committee to help with organising and promoting the association's activities, fundraising events and social welfare work. My duties included: Updating ANZA's website regularly Creating content for social media accounts. Managing ANZA marketing collateral and brand materials Liaising with any marketing suppliers including designers and printers Identifying potential sponsors and preparing sponsorship proposals Working with my fellow volunteers to plan and execute ANZA events.

Regional Facilities AucklandMarketing Communications Project Manager

Jan. 2013 - Jun. 2014Auckland, New ZealandResponsible for managing and driving the marketing deliverables in the redevelopment of RFA's portfolio of websites including Auckland Zoo, Auckland Stadiums, Auckland Conventions Provided project support as required for the Marketing and Communications teams across RFA's business units.

BSAVVYMarketing Consultant

Nov. 2011 - Jul. 2014AucklandI specialised in helping small to medium-sized businesses with limited time and human resources to develop and execute their marketing activities.

Auckland ConventionsMarketing Executive

Apr. 2011 - Dec. 2012Auckland, New ZealandResponsible for the marketing of Auckland Conventions portfolio of venues for conventions, exhibitions and business events - Viaduct Events Centre, Aotea Centre, Auckland Town Hall, The Civic, Auckland Art Gallery, Auckland Zoo and Mt Smart Stadium. Led the redevelopment of the website and SEM strategy to improve lead generation Created the logic for the venue search function on the website Integrated social media into the strategic marketing plan Oversaw the creation and implementation of a new brand identity Supported sales team including production of collateral, trade show activities and bid preparation

THE EDGEMarketing Account Manager

Jan. 2011 - Apr. 2011Auckland, New ZealandResponsible for managing the marketing of Auckland Convention Centre at THE EDGE (including Aotea Centre, Auckland Town Hall and The Civic). Implemented the change in brand from Auckland Convention Centre at THE EDGE to Auckland Conventions, Venues & Events

IIR Middle EastMarketing Manager Cityscape

Mar. 2008 - Aug. 2009Dubai, United Arab Emirates• Formulated and implemented an integrated marketing plan for three international real estate and investment development events which included targeted campaigns for sponsors, exhibitors and attendees (B2B and B2C). • Planned, purchased and supervised production of above- and below-the-line activities including direct mail, TV, radio, newspaper and magazine advertising, web banners, outdoor media, email campaigns and website. • Copywriting and proofing of all marketing collateral including brochures, email campaigns, website and press releases. • Strategic database building and analyzing quality of existing database. Utilised internal database management system for direct mail campaigns. • Negotiated media sponsorship deals • Managed annual marketing budgets for exhibitions and conferences.

PalmersMarketing Manager

Sep. 2006 - Aug. 2007AucklandPlanned and implemented a new corporate marketing strategy for a long-established national franchise. Updated the product database with new copy and photographs Planned the layout and production of weekly and monthly product catalogues Worked with an agency to produce TV and radio campaigns Managed a $2million marketing budget Awarded Best TV Advertisement, Best Consumer Catalogue and Best Overall Advertisement in the New Zealand Garden Industry Marketing Awards 2007

New Zealand Trade and EnterpriseMarketing Co-ordinator, Marketing Programmes

Dec. 2005 - Sep. 2006• Co-ordinated production, storage and distribution of marketing collateral to international trade shows and government events in a range of sectors including Food & Beverage, IT, Biotechnology, Creative Industries and Education. • Sourced merchandise and reviewed collateral to ensure consistent application of corporate brand guidelines. • Liaised with external agencies, suppliers and clients in the production of marketing collateral

The NileOperations Manager

Oct. 2003 - Mar. 2005Auckland, New ZealandCustomer service focused role for this online book retailer Answered online customer enquiries. Placed and tracked orders with suppliers Planned the marketing campaign for the launch of the textbook division. Managed and trained two customer service representatives and warehouse packer.

Lycee Polyvalent Williama HaudraAssistant de langue | English Language Assistant

Mar. 2003 - Sep. 2003Lifou, Province des îles Loyauté, New CaledoniaWorking with teachers to provide students with opportunities to practice using English and interact with a native speaker. Preparing activities and resources for lessons in collaboration with teachers. Running an English Club for senior high school students.

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