Vodafone Czech RepublicCMO
Oct. 2002 - Oct. 2008Lead a 100+ person Marketing team from strategy and planning, through program management and implementation, and ultimately over delivering on results for this €800 million wireless service provider with over 2.8 million customers. Full responsibility for revenue, as well as for cost of acquisition and cost of retention. Opex responsibility for €100 million. Reported to the CEO. • Effectively re-structured the entire marketing department and introduced a new, value-based pricing strategy throughout the acquisition process by Vodafone Group Plc.
• Grew revenues 80% versus subscriber growth of 50%, and drove a revenue market share of 25% with a subscriber market share of 21%, resulting in over €6 million in incremental revenue annually. Maintained price-leadership perception in the market while achieving incremental value premium.
• Expanded the business into new segments; formed ISP partnerships, developed converged business service solutions, and secured a market leader position as a mobile data provider.
• Initiated a digital business transformation, encompassing “big data” analysis, online customer engagement, customer network analysis and application, online sales and care, and early social media activities.
• Achieved record customer and employee satisfaction and engagement figures in the market and the Vodafone Group; consistently exceeded sales and retention targets.