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Work Background
Amanco Wavin MéxicoEcommerce Manager
Sep. 2021México
Amanco Wavin MéxicoManager Global S&T – Digital Commerce Growth B&I, within the Strategy & Transformation organization.
Aug. 2021México
Avis MéxicoDigital marketing strategist
Feb. 2020 - Aug. 2021Distrito Federal, México
Vedder Lead MarketingEmprendedor independiente
Aug. 2019 - Feb. 2020México
Latam Digital MarketingStrategic Account Director
Jan. 2019 - Aug. 2019MéxicoMaximize marketing outcome for each asset while building a growing audience and develop OXXO’s optimal digital media marketing mix. strong planning, prioritization and project management competencies.
• Owned the development and execution of campaigns for key digital programs. Worked with key stakeholders within the design, web development, sales, and production departments to achieve campaign goals.
• Developed lead generation strategies that generate profits for the customers.
• Manage CRM touch points including direct marketing, email marketing, and new customer acquisition initiatives.
Dentsu Aegis NetworkComms Planning Director
Aug. 2018 - Feb. 2019Ciudad de MéxicoLead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising, remarketing, social media, mobile, video) for Jaguar Land Rover, Philip Morris, Xbox, Iberia.
• Test and evaluate best acquisition channels for Philip Morris existing and new customers creating a 2.5 million smokers marketable database for the electronic cigarrete device launch.
• Test landing pages and emails to improve conversion performance increasing 300% Jaguar Land Rover test drives.
Agencia PrognosisSocio fundador
Jan. 2016 - Mar. 2018Zapopan y alrededores, MéxicoI founded a marketing agency specializing in the development of commercial strategy, I was responsible for developing the digital marketing department, as well as the development and direction of performance strategies for our clients.
• Lead team in developing and executing digital marketing metrics and analysis efforts to assist clients in optimizing their sales channels.
• Provided strategic and tactical leadership for marketing plans development, implementation, and active support.
My department was key in the agency growth, since it was the entry point of the new businesses, helping the agency net income grew in 3 years 1,400% (from 1 mm to 14 mm).
Pájaro ChatoDirector de estrategia digital
Nov. 2013 - Dec. 2015Guadalajara Area, MexicoDesarrollé el departamento digital de la agencia generando nuevas oportunidades de negocio para la misma, trayendo nuevos clientes y nuevos proyectos con los clientes con los que ya contaba la agencia. Generación de estrategias digitales enfocadas en objetivos de clientes, compra de medios así como optimización de campañas de performance y de branding. Generación de nuevos negocios ganados a partir de las estrategias digitales desarrolladas, cuentas como UAG y C&A que actualmente sin las marcas mas grandes que maneja la agencia. Manejo de campañas de performance con CONTPAQi y UAG enfocadas 100% en generar registros y descargas. Desarrollo de estrategias de redes sociales y generación de contenidos, así como campañas de PR Digital trabajando con influenciadores. Manejo de presupuesto y de personal.
Arena Media MéxicoDirector de desarrollo digital
Jun. 2010 - Oct. 2013Ciudad de México y alrededores, MéxicoWorked directly in Arena Media developing online strategy, pitches, presentations, and proposals for Walmart, Santander, Lenovo, Bacardi, Comex and ALSEA.
Provided leadership, communication and education surrounding digital marketing and social media strategies and best practices across the organization.
Launched the biggest e-commerce proyects of the agency such as walmart.com, Autocompara, Domino’s Pizza e.commerce platform.
Universal McCannDigital Media Coordinator
Dec. 2009 - Jun. 2010
Starcom MediaVest GroupDigital Supervisor
Feb. 2007 - Dec. 2009
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