Refrigerantes CoroaHead of Marketing and Sales
Oct. 2012 - Feb. 2016Domingos Martins, ESGRUPO COROA – Family Group manufacturing sodas and mineral water, one of the main players in this segment in Espirito Santo State
Reported to the Presidency Team: 2 Managers and 3 Coordinators
Leadership of the company recovery process, initially in Marketing and Trade areas and later in Sales, after a grave management crisis at the end of 2011.
Management of products, brand repositioning, and integrated communication in order to increase value perception in consumers through online and traditional campaigns.
Restructuring of the entire Sales structure in direct and indirect channels.
Around 10% growth in 2014 and 2015 in a market that was falling 8% per year.