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Work Background
Neuro MarketHead of Marketing
Mar. 2021São Paulo, São Paulo, BrasilNeuromarketing Company that provides tools and solutions that maximize the result of the business area.
• Responsible for digital Marketing and Neuromarketing
• Development of the Marketing Business Plan for B2B in the Brazilian market: Communication Strategies, Product, Price Positioning in addition to training of the Sales team.
• Management of press and public relations actions.
• Design of attraction digital campaigns for B2B leads for the business as well as performance monitoring.
• Creation of technical content for Social Networks and website, in addition to channel production the channel "30min neuromarketing" with Podcasts on Applied Neuroscience.
Squad6Marketing Associate Executive Director
Mar. 2016 - Mar. 2021São Paulo Area, BrazilMarketing, Trade and Sales diagnosis and strategic planning
Refrigerantes CoroaHead of Marketing and Sales
Oct. 2012 - Mar. 2016Domingos Martins, ESGRUPO COROA – Family Group manufacturing sodas and mineral water, one of the main players in this segment in Espirito Santo State
Reported to the Presidency Team: 2 Managers and 3 Coordinators
Leadership of the company recovery process, initially in Marketing and Trade areas and later in Sales, after a grave management crisis at the end of 2011.
Management of products, brand repositioning, and integrated communication in order to increase value perception in consumers through online and traditional campaigns.
Restructuring of the entire Sales structure in direct and indirect channels.
Around 10% growth in 2014 and 2015 in a market that was falling 8% per year.
Sundown Motos, Bikes e PeçasMarketing Manager
Mar. 2008 - Sep. 2012São Paulo Area, Brazil- Repositioning of the brand and expansion of customer contact channels with the brand to increase sales;
- Digital campaigns for lead generation;
- Management of Press Relations and monitoring of spokespersons, especially in Crisis Management.
Medial SaúdeMarketing Manager
Jan. 2006 - Mar. 2008São Paulo e Região, BrasilAMESP SAÚDE LTDA. – Family Group-Medicine Company acquired in 2008 by the Medial Group
Marketing Manager
• Structuring the company Marketing Department. • Development of the Corporate TV with one communication focused to clients and another to employees complementing the Internal Company communication • Development of the first trade campaign integrated with the communication plan increasing Amesp´s brand awareness by 40%.
Salton, Inc.Marketing Manager
Jun. 2003 - Aug. 2005São Paulo e Região, BrasilSALTON BRASIL COM IMP E EXP PRODS ELETROELETRÔNICOS LTDA. – American Multinational Portable-Electric Device (George Foreman Grill) Company
Marketing Manager
• Participation in company startup in Brazil. Structuring Marketing and Trade departments.
• Elaboration of plans for developing, launching and sustaining the George Foreman Grill line, which in one year became a market leader with 70% market share throughout Brazil.
• Toastmaster and Westinghouse brands launch in Brazil
• Technical adjustments and development of all small appliances products in partnership with China and USA R&D Department
• Management of all Marketing content, as well as new-product development.
Arno SATrade Marketing Supervisor
Apr. 2001 - Jun. 2003São Paulo Area, BrazilARNO S/A – French Multinational company, leader in portable-electric devices in Brazil
Sales Promotional Supervisor
• Design and deployment of new models for merchandising actions in the sales area at the subsidiary in São Paulo, aimed at main retail stores in order to increase sell-out. • The subsidiary reached 20% growth over the period and came to represent 25% of the Brazilian Market in 2003.
Procter & GambleTrade Marketing Coordinator
Mar. 1997 - Apr. 2001São Paulo Area, BrazilP&G DO BRASIL S/A - Trade Marketing Coordinator – OTC Pharmaceutical Products
• Development of Trade Marketing plans to support sales of Vick and Hipoglós lines.
• Trade communication management to all sales channels aligned with worldwide brand policies.
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