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Cibele Souza
Senior Marketing Executive that users the application of Behavioral Economics, Consumer Psychology, and Neuroscience to help companies achieve their business goals. @Neuromarket
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Executive Summary: Cibele Souza is a Senior Marketing Executive at Neuromarket, a company that leverages the principles of Behavioral Economics, Consumer Psychology, and Neuroscience to help businesses achieve their objectives. Cibele's role is pivotal in understanding consumer behavior and applying this knowledge to develop effective marketing strategies. She employs a science-based approach to marketing, using insights from neuroscience to understand how consumers make decisions and what influences their purchasing behavior. This enables her to design marketing campaigns that effectively engage consumers and drive business growth. Her expertise in behavioral economics and consumer psychology allows her to predict consumer trends and tailor marketing strategies accordingly, resulting in improved customer acquisition and retention for client companies.More...