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Work Background
Founder / Director
Benton Jones Associates Ltd (BJA Ltd)Founder / Director
Aug. 2015Experienced Performance Coach and Mentor - Enabling positive, authentic action to empower performance potential. Commercial and Strategy consultancy working with start-up businesses and corporate organisations.
BJA Ltd - Project - Business Consultant
Lemon LLCBJA Ltd - Project - Business Consultant
Mar. 2015 - Oct. 2015London, United KingdomWorking with UK MD & Commercial Director regarding the commercialization of their product proposition, customer acquisition strategy & vertical integration for Property and Motors segments. Location Enhanced Mobile Opt-in Network - pure-play & end-to-end solution in the location-based services (“LBS”) market. Enabling marketers to maximise the user value and return-on-investment from LBS. Clients include – The New York Motor Show for 3 years, Wembley, The England 2015 Rugby World Cup & HSBC Rugby Sevens. LEMON is a global hybrid mobile marketing platform providing geo, proximity and micro-location based mapping, triggering and messaging with advanced data analytics for contextual, relevant and interactive engagement. LEMON delivers highly accurate, location-based in-app push messaging, turnkey creative and campaign management, geo-fencing and innovative data analysis so you can customize your marketing strategy around your most important asset – your customers. LEMON Mobile delivers a robust and reliable software solution, empowering your company to keep your valuable brands relevant in an increasing international shift to mobile marketing -- where your customers can be reached anywhere in the world…at any time. LEMON also helps you build new audiences, and can drive user action and facilitate customer transactions with measurable results. LEMON uses proven next-generation technology – the mobile world is evolving and so should you!
Interim Chief Commercial Officer - Project Consultant
AA Automyze / Motoriety UK LtdInterim Chief Commercial Officer - Project Consultant
Jun. 2014 - Dec. 2014London• Developed a Start-Up Commercial Strategy leading to significant first stage funding. • Consultant & interim CCO delivering strategic leadership defining the commercial path to growth & profitability within a Technology Start-Up. • Developed the marketing & product strategy with an emphasis on achieving sector penetration & sustainable commercial growth. • Developed key commercial partners, alliances & commercial agreements. ¥ Helped secure investment funding for EIS & SEIS monies.
Managing Director - Trinity Mirror Digital Property Ltd. (Zoopla PLC)
Trinity Mirror plc / Reach plcManaging Director - Trinity Mirror Digital Property Ltd. (Zoopla PLC)
Mar. 2011 - Dec. 2013London, United Kingdom• Organised & led Trinity Mirror Plc’s multi-million-pound divestment of the Digital Property Division to Alex Chesterman, Founder & CEO of Zoopla Property Group Plc. • Stabilised Trinity Mirror Digital Property revenues & gained 3%+ growth in a declining market of over 7% through disciplined change management. • Responsibility for P&L, projects, staffing, buildings, IT, Data, insights & analytics, product development & marketing. • Defined & implemented a growth strategy through change & matrix management, team building, staff engagement, collaboration & empowerment. • Established people development, customer focused organisation structure, compliance-driven standardised reporting systems & flexible Go To Market process leading to growth. • Devised & implemented an insights-driven customer-centric commercial approach with performance management at its core.
Dharma Centre for Wellbeing LtdDirector
Feb. 2023
Team DoctorDirector
Mar. 2019A complete, disruptive solution for keeping your workforce happy, healthy and in work There are hundreds of wellness products and gadgets on the market but many rely on input from customers and almost all of them fail to provide adequate, meaningful health information. TeamDoctor provides some of the best health information and education available anywhere. Evaluations and endorsements from the NHS and leading charities validate this. Without correct, effective, well-presented information it is impossible to understand your physical and mental health properly, particularly in a work setting. We are different not only because we offer this information but because we then give people the tools to improve their health – not with fancy devices and gizmos, but really practical tips and techniques which make a big difference to outcomes – proven and evaluated in clinical settings. Combining this with our ability to address any structural and management issues which may be affecting employee performance creates a really innovative and meaningful package of health and productivity interventions.
Interim Chief Revenue Officer (CRO)
Not Just TravelInterim Chief Revenue Officer (CRO)
Jan. 2022 - Jun. 2022
Interim Chief Commercial Officer (CCO) - Fractional
whatimpact.comInterim Chief Commercial Officer (CCO) - Fractional
Feb. 2021 - Dec. 2021whatImpact helps improve a company's profitability, employees' happiness, and customer engagement through our programme. Do you recognise any of these challenges in your business: • You feel that your CSR strategy doesn't improve the business? • You want more sustainable & diverse ways to build ROI? • Falling behind on your company's obligation to volunteering hours? • You're unsure whether your contributions to charities (money, skills, goods, services) are making a difference? How would it be if we could help you by: • Creating class leading CSR strategies that build for the future. • Introduce you to Shared Value partnerships with charities and social enterprises, where service and product innovations for future business are possible. • Matching your employees with meaningful activities with charities where contributions create the most value. Are you looking to enhance your CSR strategy and, therefore, better ROI or find a charity partnership? If so, let's have a conversation about how we can help you. Please book a call with me at marcus@whatimpact.com
Group Motors & Property Director - BJA Ltd - Consultant
Johnston PressGroup Motors & Property Director - BJA Ltd - Consultant
Sep. 2015 - Oct. 2016London, United KingdomDevised & implemented a robust change strategy for future growth across multiple remote & geographically diverse business units through Project Leadership, stakeholder management, new MI & widespread compliance. Developed new propositions & e-commerce solutions through insights & analytics as well as working with product teams & third party technology providers. Responsible for 100+ people, £40m+ revenue & 18k+ customers.
Executive Director and Chief Operating Officer
Property DNAExecutive Director and Chief Operating Officer
Jul. 2010 - Mar. 2011London, United KingdomProperty DNA is a start up enterprise aiming to create a commercial property search engine. Property DNA aims be a "one stop shop for all commercial relocation requirements" and be "the number one commercial availability website in the UK". Responsibilities: • Full company P&L responsibility. • Leading day-to-day business operations. • Marketing, sales and account management. • Engineering. • Product development.
Managing Director of National Sales
Auto Trader UKManaging Director of National Sales
Jun. 2001 - Jul. 2010London, United KingdomTMG employs around 2,500 people. My role ran the National Sales Division with a growing base of 35 staff and £18million+ sales p.a. The function worked across various market segments for the full portfolio of TMG products including AutoTrader. The 6+ years increased my responsibility and technical knowledge considerably and led to my successful managing of two sites with various sales pipelines. The team developed partnerships for the group with many external customers including blue chip companies and large media agencies operating across several verticals. TMG’s high profitability and success as a company was significantly helped by the £550k+ turnover per head p.a. generated by my division. Achievements: • Full MD responsibility including P&L & budgeting, data & insights, projects, strategic review & planning. • Managed 35+ people across multiple sites with various product pipelines & over £100m turnover. • Developed new customer partnerships via insights from EPOS, retail data sets & customer profiling. These included blue chip companies & large media agencies operating across several verticals. • High profitability & success with £550k+ turnover per head p.a. generated by my division. • Devised & implemented an insights-driven customer-centric commercial approach with performance management at its core. Customer journeys, sale approach & comms based on Growth, Retention, Acquisition & Win-Back segmentation. • Year one profit from new e-commerce retail product development with internal & external researchers & marketers. • Strategic role in TMG Business Development with client and partner contract negotiations. Responsibilities: • Full Directorship responsibility across National Sales including P&L and budgetting responsibility. • Full strategic review and planning. • Trade marketing including GTM. • HR and H&S responsibility across the department including training and staff development. • Personally overseeing all £1m+ Accounts.
Senior Advertising Manager
Origin PublishingSenior Advertising Manager
Oct. 1999 - Jun. 2001Bristol, United Kingdom• Responsibility for advertising revenues across 5 newsstand magazines.
Planning Consultant
ChestertonPlanning Consultant
Jul. 1998 - Jan. 2000BristolPlanning advisor for property asset management, HSE & GCHQ redevelopment Cheltenham.
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