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Work Background
GrapeloopCo-Founder
Aug. 2023Grapeloop is a community for wine industry professionals to grow their business. Request invite here: https://grapeloop.com/request-invite/
Vintner ProjectCo-Founder, Editor-in-Chief
Oct. 2022
Thomson & Scott LtdUnited States Brand Ambassador
Mar. 2018 - Nov. 2019Greater San Diego AreaHelping bring Thomson & Scott Skinny Prosecco and Skinny Champagne to the U.S. market, and lead the charge in greater transparency in wine and wine labeling.
Devin Parr & Associates LLCFounder & Managing Partner
Jan. 201892056
Temecula Valley Southern California Wine CountryBrand Marketing Partner
Jan. 2018Temecula, CA
Visit Temecula ValleyWine Country Marketing Director
Oct. 2015 - Jan. 2018Temecula, CA
BottlenotesSenior Brand Manager & Program Director
Feb. 2013 - Oct. 2015Greater Los Angeles AreaBottlenotes is an interactive media company that creates content and experiences around consumer passion points in the beverage space. We educate and entertain digitally-savvy wine, craft beer, and cocktail enthusiasts via e-newsletters, live events and social media platforms.
DAVIDsTEA1st U.S. Manager
Oct. 2011 - May. 2012New York, NYRecruited to help launch and manage the first U.S. location of a fast-growing, 75+ unit Canadian retail chain Managed all aspects of the day-to-day business, from staffing and training a team of 15, overseeing and executing an aggressive events & partnerships program, customer relations and sales Worked closely with the Director of Sales to analyze weekly sales reports, assess KPIs and implement tactics and merchandising plans aimed at building overall and average sales and increasing traffic Played a key role in quickly building a fiercely loyal and enthusiastic following within the neighborhood and beyond, through standards of impeccable customer service and a unique, interactive retail experience
Champagne and HotdogsCo-Founder
Sep. 2010 - Feb. 2013New York and Los AngelesChampagne and Hotdogs is a full-service wine tasting and consulting business in New York City and Los Angeles, aimed at making wine less fussy, less stuffy, less hoity-toity and way more fun. Champagne & Hotdogs specializes in the following services: In-home private wine classes with a wide range of catering and cooking instruction options; Corporate wine tastings; Corporate or private gift-giving services; Fully customizable wine-themed events in a home or office setting; Personal wine shopping services and more.
Manhattan Wine XchanageGeneral Manager & Wine Director
Aug. 2010 - Oct. 2011New York, NYResponsible for all purchasing, inventory, P&L and employee management, training, public relations and sales for a busy Upper East Side wine & spirits store, specializing in boutique labels and hand-selling Doubled store traffic and increased gross profit margins by 10% during first year of employment Transformed store from a humble neighborhood shop to a dynamic lifestyle destination with media attention and a robust tasting and events program focused on distributor relations and a state-of-the-art tasting machine
IS WineManager
Sep. 2009 - Aug. 2010New York, NYOversaw day-to-day operations of a boutique West Village wine shop specializing in small-production wines
Vinifera ImportsSales
Oct. 2008 - Sep. 2009New York, NYOne of three sales representatives in New York City, supporting an extensive portfolio of high quality Italian wines Responsible for development of new retail and restaurant accounts, as well as increasing sales with existing clients
EdelmanAccount Supervisor, Microsoft Xbox 360 Consumer Team; Interactive Lifestyle & Entertainment Brands
Jan. 2005 - Jan. 2007Los Angeles,CALed consumer launch activities for marquis game titles, introducing Xbox 360 to a new audience, while keeping the console top-of-mind with core audience; responsible for liaising with top client management on all team activities Acted as account lead on a diverse roster of interactive clients; managed day-to-day account activities and oversaw PR program development and execution; helped ensure profitability of practice through client retention and new business wins; served as primary contact for trade and consumer media
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