StreamElementsMerch Product Manager
Sep. 2021 - Aug. 2023Los Angeles, California, United States · RemoteMy role as Merch Operations Manager was pivotal during an exhilarating phase of organizational expansion and innovation. Here’s how I contributed to redefining our operations and product offerings: ☛ Operational Growth Architect: I steered the company through a significant growth spurt, scaling from a modest team to several hundred global employees. My focus? Ensuring that our daily fulfillment processes were as seamless as they were efficient, even amidst rapid expansion. ☛ Product Relaunch Strategist: Leading the transition from third-party dependencies to robust in-house solutions, I directed a major product relaunch. This move not only optimized our client interface but also reduced development time, mitigating customer issues, and contributing to over $2M in annual sales. ☛ Diversification Champion: Launching the Custom Embroidery and Multi-Side Print Expansion, I opened the doors for users to a world of diverse product options. This initiative was instrumental in driving a 20% increase in our average order value. ☛ Integration Expert: By deploying third-party API integration for embroidery mockups and conducting comprehensive cost analyses, I ensured we offered competitive pricing for high-quality products. This strategy was crucial in enhancing customer understanding and engagement with new features. ☛ Vendor Relations Connoisseur: I prioritized fostering strong, collaborative relationships with our vendors, recognizing that our mutual growth fuels business success. This approach was key in consistently delivering superior customer experiences. ☛ Creator Advocate: At every turn, I placed the satisfaction and interests of our creators at the forefront. Whether it was through decision-making or community engagement strategies, their success was synonymous with ours.