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Work Background
Front-end Developer
ChatClassFront-end Developer
Mar. 2024Brazil · RemoteReact.js HTML, CSS, Javascript Node.js
Global SEO Manager (Tech)
UberGlobal SEO Manager (Tech)
Mar. 2023 - Dec. 2023São Paulo, Brazil · Remote- Defined and implemented migration strategies for SEO, including "301 redirects" to transfer relevance to target sites. - Executed an action plan to leverage over 1 Million organic website traffic during the Cornershop company shutdown. - Created large-scale and automated 301 redirect dynamics through programming (Python), defining target sites for each page or type of page from the source site, both generically and specifically.
Front-end Developer / SEO Manager
Busque Plano de SaúdeFront-end Developer / SEO Manager
Nov. 2022 - Jan. 2024São Paulo · Remote- Developed a health insurance platform using Next.js, Django, and TypeScript. (from scratch) - Implemented features such as event tracking for GA4, email service, and integration with WhatsApp API. - Defined and implemented all the SEO strategies - Focused on UX, SEO, CRO.
Global SEO Manager (Tech)
Cornershop by UberGlobal SEO Manager (Tech)
Jun. 2022 - Mar. 2023São Paulo, Brazil- Hands-on SEO manager - Developed and implemented SEO strategies on the site for Brazil, Chile, Colombia, México, Costa Rica and Peru, in partnership with the Tech team, working with HTML, CSS, Javascript and Python/Django for the website and Zesty as a CMS platform. - Regular audits and analyses to assess current SEO strategies and identify improvements. - Used SEMrush for keyword research and created weekly SEO reports for leadership using Looker Studio, providing insights on organic channel progress and growth. Highlights: - Tracked user behavior, with +1Mi of organic traffic, using Segment and Amplitude, identifying conversion percentages and boosting sales. - Aggressive organic MoM growth, bringing more traffic and relevance, using programmatic SEO to create category pages, with Python connected to the CRM API. - Developed content templates to populate pages according to category segment, listing products belonging to these categories, implementing an internal linking strategy.
Growth Coordinator
Construtora TendaGrowth Coordinator
Mar. 2021 - May. 2022São Paulo- Coordinated the Growth developers team, with a multidisciplinary development team of 6 people, including UX, SEO, Content, Performance, and Marketing Intelligence. - Conducted frequent A/B tests, improving conversion and reducing CPA in organic and paid lead captures from various campaigns. - Implemented strategies to improve site speed and performance, SEO tech of applications, and development of public-facing web applications. - Generated insights through data and creativity to optimize lead capture. - Mastered company applications in C# (asp.net, MVC, .net core), Wordpress, React, HTML, CSS, Javascript and Typescript. Highlights: - Defined and implemented user behavior tracking, using code, Google Tag Manager, and Google Analytics, allowing for data analysis, A/B testing, and more assertive decision-making. - Led a digital project for a new vertical with a 4-month deadline, developing the frontend from scratch, leading the backend team, and implementing SEO strategies, performance optimization, and UX data monitoring. (https://www.casasalea.com/)
Front-end Specialist
Construtora TendaFront-end Specialist
Mar. 2020 - Mar. 2021São Paulo- Refactored the layout for legacy websites. - Developed new applications for the organization, focusing on UX, CRO, performance, usability, and SEO. implemented SEO strategies. - Mapped and migrated website URLs to organize architecture and taxonomy. Highlights: - 100% increase in conversion with the virtual store project. - Developed improvements in the lead capture tool, seeking a more playful identity to ease user navigation to the end of the flow, making the "financing simulator" the main lead capture tool for the company.
SEO Consultant / Front-end developer
Westwing BrasilSEO Consultant / Front-end developer
Apr. 2019 - Nov. 2020Home Office- Configured two legacy systems in docker and wordpress, being the responsible developer for maintaining two Wordpress content portals. - Optimized two content portals with a focus on SEO tech and performance, defining SEO strategies. - Migrated two content portals from Germany to the Brazilian branch, analyzing the legacy and making configuration changes of databases and APIs. (https://www.westwing.com.br/revista/)
Front-end developer
Wine.com.brFront-end developer
Nov. 2015 - Dec. 2018Vitória e Região, Brasil- Developed hotsites and landing pages with HTML, CSS and Javascript consuming API’s from the webstore. - Developed the Wordpress blog with external API Interaction (https://wine.com.br/winepedia) - Developed tools with Javascript to optimize productivity delivering projects. - A/B tests - Supported legacy - Worked at high performance in a Startup environment - Focus on SEO, Conversion, UX and Performance - Led a team of 3 developers - Biggest Wine e-commerce of Latin America
I.T Analyst / Marketing Consultant
Tonziro ContabilidadeI.T Analyst / Marketing Consultant
Feb. 2013 - Jun. 2015Governador Valadares- Implementation, maintenance and support for the company's network and systems - Implementation of new technologies - Approval of new service contracts and equipment purchases - Visual Identity - Marketing campaign - E-mail marketing
Trainee Developer
M3 SistemasTrainee Developer
Jul. 2012 - Jan. 2013Governador Valadares, BrasilFirst experience with development. - C# - MVC

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