Andrey Ramos

Organic Growth Manager @Busque Plano de Saúde

Growth Hacker💸 MarketingMarketing Analytics ManagerSEO Manager

Front-end with a supplementary career in Technology and Marketing, focusing on UX, conversion, performance, usability, and SEO, increasing sales for companies in Technology, Construction, Engineering, and E-commerce. Developed numerous projects from scratch and measured their results, for both organic and paid growth, in Brazil, and over the World.. Solid experience in defining and implementing SEO strategies for various countries and products. Solid experience in A/B tests focused on Conversion optimization. My mission is to drive growth and user retention by leveraging my skills in development and marketing. I am deeply passionate about growth and marketing, with a proven track record of quickly mastering new skills and effectively collaborating within team environments. Eager to continuously acquire knowledge and share insights, I actively contribute to the success and innovation of my team.

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Work Background

ChatClassFront-end Developer

Mar. 2024Brazil · RemoteReact.js HTML, CSS, Javascript Node.js

Busque Plano de SaúdeFront-end Developer / SEO Manager

Nov. 2022 - Jan. 2024São Paulo · Remote- Developed a health insurance platform using Next.js, Django, and TypeScript. (from scratch) - Implemented features such as event tracking for GA4, email service, and integration with WhatsApp API. - Defined and implemented all the SEO strategies - Focused on UX, SEO, CRO.

UberGlobal SEO Manager (Tech)

Mar. 2023 - Dec. 2023São Paulo, Brazil · Remote- Defined and implemented migration strategies for SEO, including "301 redirects" to transfer relevance to target sites. - Executed an action plan to leverage over 1 Million organic website traffic during the Cornershop company shutdown. - Created large-scale and automated 301 redirect dynamics through programming (Python), defining target sites for each page or type of page from the source site, both generically and specifically.

Cornershop by UberGlobal SEO Manager (Tech)

Jun. 2022 - Mar. 2023São Paulo, Brazil- Hands-on SEO manager - Developed and implemented SEO strategies on the site for Brazil, Chile, Colombia, México, Costa Rica and Peru, in partnership with the Tech team, working with HTML, CSS, Javascript and Python/Django for the website and Zesty as a CMS platform. - Regular audits and analyses to assess current SEO strategies and identify improvements. - Used SEMrush for keyword research and created weekly SEO reports for leadership using Looker Studio, providing insights on organic channel progress and growth. Highlights: - Tracked user behavior, with +1Mi of organic traffic, using Segment and Amplitude, identifying conversion percentages and boosting sales. - Aggressive organic MoM growth, bringing more traffic and relevance, using programmatic SEO to create category pages, with Python connected to the CRM API. - Developed content templates to populate pages according to category segment, listing products belonging to these categories, implementing an internal linking strategy.

Construtora TendaGrowth Coordinator

Mar. 2021 - May. 2022São Paulo- Coordinated the Growth developers team, with a multidisciplinary development team of 6 people, including UX, SEO, Content, Performance, and Marketing Intelligence. - Conducted frequent A/B tests, improving conversion and reducing CPA in organic and paid lead captures from various campaigns. - Implemented strategies to improve site speed and performance, SEO tech of applications, and development of public-facing web applications. - Generated insights through data and creativity to optimize lead capture. - Mastered company applications in C# (asp.net, MVC, .net core), Wordpress, React, HTML, CSS, Javascript and Typescript. Highlights: - Defined and implemented user behavior tracking, using code, Google Tag Manager, and Google Analytics, allowing for data analysis, A/B testing, and more assertive decision-making. - Led a digital project for a new vertical with a 4-month deadline, developing the frontend from scratch, leading the backend team, and implementing SEO strategies, performance optimization, and UX data monitoring. (https://www.casasalea.com/)

Construtora TendaFront-end Specialist

Mar. 2020 - Mar. 2021São Paulo- Refactored the layout for legacy websites. - Developed new applications for the organization, focusing on UX, CRO, performance, usability, and SEO. implemented SEO strategies. - Mapped and migrated website URLs to organize architecture and taxonomy. Highlights: - 100% increase in conversion with the virtual store project. - Developed improvements in the lead capture tool, seeking a more playful identity to ease user navigation to the end of the flow, making the "financing simulator" the main lead capture tool for the company.

Westwing BrasilSEO Consultant / Front-end developer

Apr. 2019 - Nov. 2020Home Office- Configured two legacy systems in docker and wordpress, being the responsible developer for maintaining two Wordpress content portals. - Optimized two content portals with a focus on SEO tech and performance, defining SEO strategies. - Migrated two content portals from Germany to the Brazilian branch, analyzing the legacy and making configuration changes of databases and APIs. (https://www.westwing.com.br/revista/)

Wine.com.brFront-end developer

Nov. 2015 - Dec. 2018Vitória e Região, Brasil- Developed hotsites and landing pages with HTML, CSS and Javascript consuming API’s from the webstore. - Developed the Wordpress blog with external API Interaction (https://wine.com.br/winepedia) - Developed tools with Javascript to optimize productivity delivering projects. - A/B tests - Supported legacy - Worked at high performance in a Startup environment - Focus on SEO, Conversion, UX and Performance - Led a team of 3 developers - Biggest Wine e-commerce of Latin America

Tonziro ContabilidadeI.T Analyst / Marketing Consultant

Feb. 2013 - Jun. 2015Governador Valadares- Implementation, maintenance and support for the company's network and systems - Implementation of new technologies - Approval of new service contracts and equipment purchases - Visual Identity - Marketing campaign - E-mail marketing

M3 SistemasTrainee Developer

Jul. 2012 - Jan. 2013Governador Valadares, BrasilFirst experience with development. - C# - MVC