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Work Background
IBMCorporate - Organic Growth Data Analyst
Jan. 2021Austin, Texas Metropolitan AreaProvide data driven insights to increase organic growth for ibm.com. Developed innovative tools to provide additional insights, streamlined data flows leveraging APIs and increase efficiency of crucial insights by automating the analysis of data.
FractalData Scientist
Jan. 2020 - Dec. 2021United States · RemoteI was responsible for providing insight to increase organic growth for the client Google focusing on the ads home page. While focusing on providing data driven insights to increase organic growth I leveraged SQL and Python to create retrieve the data, AI (Machine learning) to create models for more inisights and tableau for visualizations to present the insights.
IBMCorporate - SEO
Mar. 2019 - Feb. 2020Austin, Texas AreaIn charge of making site wide optimizations with the over all purpose of increasing the organic visibility of all Business Units on the ibm.com domain.
IBMSEO Manager (Systems Business Unit)
Jan. 2018 - Mar. 2019Austin, Texas Area
IBMDigital Marketing Paid Media Manager (Systems Business Unit)
Jul. 2016 - Jan. 2018Austin, Texas Area
Academy Sports + OutdoorsDigital Marketing Specialist
Jun. 2013 - Jul. 2016Katy, TexasSpearheaded the first SEO implementations to the website. I was responsible for creating SEO friendly templates working with developers to implement site wide, train content creators who incorporate keyword strategy into text and run technical audits to judge the performance of the pages. There was also a large focus on local SEO to increase the rank of storage pages on Google Maps.
One World Strategy GroupSocial Media Strategist
Sep. 2012 - Nov. 2012Responsible for social media marketing strategy for internal and client's campaigns. Ran effective Facebook ad campaigns and provided performance reporting to determine the effectiveness of campaigns.
Gilbreath Communications, Inc.Marketing Specialist
Jul. 2012 - Jul. 2013Create annual media plans for clients which includes negotiating media buys, scheduling ads through vendors based off of client's budgets, overseeing creative department to ensure artwork meets client's deadlines and meeting with clients to discuss any other request. I also lead the digital martketing efforts. I manage Paid advertising campaigns and provide SEO consulting on client's website to increase organic traffic to website.
News 92fmSports Analyst
Oct. 2011 - Jun. 2012Houston, Texas AreaResearch, write, and manage content for the sports section of the show.
Clickgrafx CreativeCommunication/Marketing strategist
Jul. 2011 - Jul. 2012Implemented SEO best practices on internal website. Worked with designers to implement SEO tactics to optimize clients websites during their creation.
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