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Work Background
Fanatically Digital, LLCFounder
Nov. 2013Greater Chicago Area · RemoteThe fun is in the exploration and execution. At Fanatically Digital, we help companies develop and execute interactive marketing programs. My expertise is in media, paid search, seo, testing, and analytics. With a hands-on to high-level background, and a belief that “keeping your hands dirty” is necessary to keep pace with what is really happening, I know that the strategies we develop can be executed in the real world, because we do it.
iPromo LLCSenior VP Marketing
Oct. 2013 - Nov. 2015Morton Grove , IlManage PPC, SEO & Content Marketing agencies Implement & direct marketing automation Initiated and direct e-commerce capabilities Oversee merchandising & product positioning Direct sales communication and collateral development Lead CRM integration & oversight
Geary LSFEVP, Product
Aug. 2012 - Oct. 2013Greater Chicago AreaGeary LSF is an integrated full service online marketing group that delivers more results per campaign by uniquely optimizing the digital customer engagement path. It provides advertisers with comprehensive services all under one roof: from Strategy to Development, Media Planning to Placement, SEO, SEM, Analytics, Social, Local and Mobile media services. Broadly, I oversee organizational structure, product & services development and delivery for Geary LSF. This includes developing people, communication and processes to ensure we deliver on our promises to our clients. Additionally, I work on corporate integrations of acquired & merged organizations, blending people, style and ideas to leverage the best aspects from multiple approaches.
15miles / 2nd Act Local MarketingPartner, EVP, Media and Creative
Apr. 2011 - Aug. 2012Building on the expertise and position that we had developed in the Local, Social & Mobile marketplace. Myself and several key 15miles colleagues have re-launched 15miles as a brand of 2nd Act Local Marketing. We work with national advertisers to leverage digital assets ranging from local listings management to social media, paid search, display advertising and much more. We bring over 20 years of market leadership and transparency to the local marketing process. Sold company to Geary LSF August 2012.
15miles / 2nd Act Local MarketingVP Product & Creative
Oct. 2009 - Apr. 2011A diversified role in which I develop media and partner relationships, work with clients, client services and sales teams to develop online media and web development strategies; oversee the media, creative and development teams responsible for ensuring programs meet their goals. Our media offerings include search engine marketing, social marketing, email, mobile, display as well as creative and web development services.
Leapfrog OnlineVice President, Media & Analytics
Jan. 2009 - Oct. 2009Lead 15 person team to develop new media opportunities, realize greater efficiency and gain critical insights into key performance indicators aligned against a $50MM+ media spend.. -Oversee media and analytic groups
-Develop mid – long range structure
-Develop media partner relationship
-High-level client interactions
Leapfrog OnlineSr. Director, Media
Jul. 2007 - Jan. 2009Direct staff overseeing SEM, Performance, and Incentive media. Develop relationships with media partners to evolve new opportunities.
Work with clients in the development of their online search programs.
Manage vendor relationships for ad management tools.
Negotiate and develop media contracts.
Leapfrog OnlineDirector, Media Strategy, Planning & Buying
Apr. 2006 - Jul. 2007Customer acquisition for clients. Utilize Interactive marketing to optimize new customer development programs in the automotive, financial services and tele communications fields.
SMGDMVP Planning & Interactive
Jan. 2003 - Apr. 2006Lead organization in interactive media services including PPC, SEO, display ads and analytics. Directed team of media planners, interactive specialists and database marketers to provide clients with comprehensive online and offline local marketing services.
The Arthur Norman GroupOwner
Jun. 2001 - Jan. 2003Develop technology-based marketing and sales solutions for SMEs. Market Segmentation Analysis, sales management tools, inventory control tools based on simple technology that is affordable to smaller companies.
TMPW / MonsterDirector of Marketing
Oct. 1993 - Dec. 2001Promoted through various positions in marketing and client services in online advertising and print. Ran division with full P & L. Managed staffs ranging from 3 to 25 people. Developed, staffed and managed national marketing group, directing research, segmentations, marketing services and extranet development.
Leo Burnett AdvertisingMedia Planner
Apr. 1990 - Oct. 1993Media Buyer and Planner for P & G, GM, Heinz. Worked in broadcast tv, cable, syndication, radio, print, OOH. Media negotiations, testing and budgeting.
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