Agnes Szlahotka - Head of Search, GroupM Nexus

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Network Power<100 people

Roles

💸100%

Marketing

Geos

🇭🇺100%

Hungary

Work Background

GroupMHead Of Search

Jan. 2022Sydney, New South Wales, Australia

Resolution DigitalActivation Director

Oct. 2018 - Jan. 2022Sydney, Australia• Ensure delivery of holistic strategy across digital channels with the main focus on search. Channel mix includes social, programmatic buys, affiliates, video and eCommerce (Citrus & Amazon) Areas of the role include media planning, stakeholder management, with key focus on campaign activation and delivering performance based on client KPIs. • Team Leadership and Management - mentor, train and ensure low staff churn, through personalised training programs and individual KPI goal set. • Recruit, manage and develop a high performing team who consistently provide clients with market leading digital strategies and insights. • Workflow Management to bring in efficiencies, and shift focus towards more strategic tasks while maximising team’s potential • Responsible with client satisfaction and build relationships with internal/external stakeholder management. Attend media presentations, networking events and industry conferences to represent Resolution Media

Resolution DigitalAccount Director

Feb. 2017 - Oct. 2018Sydney, Australia• Leading & Managing the Paid Search team across the full client portfolio. Leading client briefs, and monitoring strategic planning and forecasting to maximise opportunities • Hold regular WIPs with the team to ensure that everyone is across workloads, address any issues and support any developments that will lead to effective and efficient practices. • Prepare Daily/Weekly/Monthly/Quarterly review for your respective area, with insights and implications, as and when required • Maintain strong and consistent performance, delivering against planned targets and KPIs. • Recruit, manage and develop a high performing team who consistently provide clients with market leading search strategies and insights. • Build and strengthen relationships with senior stakeholders both internally and externally, oversee the teams’ workflow, account management and ensure client expectations are met

Resolution DigitalSenior Account Manager

Jul. 2016 - Feb. 2017Sydney, Australia• Build and develop relationships with teams and stakeholders within the agency and the wider group. • Work with other departments (SEO, Digital Display and Programmatic) and promote integration by evaluating the impact of other media channels on performance. • Recruit, retain and develop direct reports in line with company policy • Provide daily direction, management, leadership and guidance to junior team member and account managers. • Coordinate the team workload levels and support managers in effectively managing their time and client expectations. • Hold regular meetings with the team to ensure that they are across workloads, address any issues and support any developments that will lead to effective/efficient practices. • Ensure the team are maintaining regular dialogue on campaign performance and market opportunities to ensure continual optimization of client accounts. • Prepare Daily/Weekly/Monthly/Quarterly review for your respective area, with insights and implications, as and when required.

Resolution DigitalAccount Manager

Dec. 2015 - Jun. 2016Sydney, Australia• Main point of contact for managed accounts for both clients and internal stakeholders. • Working closely teams across other channels to ensure responses to client briefs are aligned and paid search activity is integrated. • Developing search strategy incorporating paid search best practices and previous campaign learnings. • Report automation and workflow improvement to maximize team efficiency and ensure resources are allocated accordingly. • Regular reporting, weekly, monthly meetings and presentation on campaign performance to keep relevant stakeholders up to date. • Managing and training account executives and new joiners to ensure smooth integration in the team and the wider department • Strategic planning and budget management of paid search, GDN and content management platforms in order to achieve target KPIs and raise brand awareness. • Keeping up to date with digital marketing trends, informing clients about new opportunities and Beta tests available across Google and Bing.

Mindshare UKBiddable Account Manager

Mar. 2014 - Aug. 2015London, United Kingdom• Overseeing the daily management of paid search activity across clients, to ensure performance is strong, consistent and delivering against planned targets and KPIs. • Working with third party management tools to optimize campaigns and implement bidding folders for more effective campaign management. (DoubleClick, Marin, AdWords Editor, Bing Editor) • Working closely with online and offline channels' team members to implement adaptive marketing strategy, in order to maximise opportunities. • Managing daily client communication via email, phone and in person in order to keep relevant stakeholders up to date with account performance. • Managing and training account executives and new joiners to ensure smooth integration in the team and the wider department • Strategic planning and budget management of Social Campaigns across Facebook and Twitter in order to achieve target KPIs and raise brand awareness. • Keeping up to date with digital marketing trends, informing clients about new opportunities and Beta tests available across Google and Bing.

Starcom MediaVest GroupSearch Analyst

Mar. 2013 - Feb. 2014London• Management of PPC campaigns including budget pacing, optimization, analysis and testing • Monitoring account performance to ensure it is delivering against KPIs • Reporting on live PPC campaigns (bidding, ad copy writing optimization, keyword research and negative keyword development • Building and managing relationship with third party media owners ( Google, Bing, Kenshoo, Marin) • Following up account activity, suggesting and implementing new strategies and optimizations to improve performance and exceed client team requests. • Preparing and setting up campaigns for new product launch. Actively participating in forecasting, planning and implementation of product launch. • Continuous communication with client teams to provide update on account performance and insights including daily and weekly meetings • Following and sharing industry insights and product developments through the contribution to the weekly news magazine of the search department (http://issuu.com/searchlately) • Google Adwords Qualified

77AcademyDigital Media Assistant

Jan. 2013 - Mar. 2013London, United Kingdom• Designing and implementing account structure for international charity organisations (Global Giving Uk and Azafady) • Daily management and weekly reporting of PPC campaign performance (bidding, ad copy writing and optimization, keyword research and negative keyword development) • Daily management of Social Media activity for clients (platforms: Facebook, Google+, Twitter, Pintrest and LinkedIn)

Regus Business CentreConference & Event Coordinator

Feb. 2010 - Jan. 2013London, United Kingdom• Providing an exceptional level of customer service through different communication channels (phone, email, in-person) • Managing and coordinating the workflow of main reception, meeting rooms and additional events. • Working with the marketing teams to promote latest meeting room and office space availability across the business center. • DM distribution and sales tours to maximize center capacity • Analyzing meeting room profitability to increase revenue, feeding into promotional calendar and promotional pricing. • Supporting the operations of in-house clients and in-line manager • Dealing with third party suppliers (invoicing, raising purchase orders)

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