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Network Power<100 people
Roles
💸100%
Marketing
Geos
🇭🇺100%
Hungary
Work Background
GroupMHead Of Search
Jan. 2022 - Jun. 2024A curious, independent individual with a key focus on driving growth. Driving growth for clients, team members and on a personal level. Performance media professional with over 10 years of experience in digital agency environment, and over 5 years in a leadership role.
My interests are focused on performance marketing including (but not limited to) search, ecommerce, affiliates, and social commerce. Eager to learn about how technology transforms the channels we work in and enables consumers’ accessibility to the world.
Key focus areas for the present role is to enable agency teams to deliver best in class search product for their clients. This is done through connecting people across the nation to share their experience and expertise with others to learn from.
In addition to search the integration of eCommerce into client’s media portfolio to create a holistic view of their Performance marketing channel
Client & Stakeholder management working with regional teams, c-suite and broader team to influence and drive change. (FMCG, Travel, Auto, Finance, Tech and Subscription Services)
Leadership and team management skills - Part of the agency’s leadership team to ensure fluid processes, workflow and campaign implementations are executed based on campaign objectives.
Resolution DigitalActivation Director
Oct. 2018 - Jan. 2022Ensure delivery of holistic strategy across digital channels with the main focus on search. Channel mix includes social, programmatic buys, affiliates, video and eCommerce (Citrus & Amazon)
Areas of the role include media planning, stakeholder management, with key focus on campaign activation and delivering performance based on client KPIs. • Team Leadership and Management - mentor, train and ensure low staff churn, through personalised training programs and individual KPI goal set. • Recruit, manage and develop a high performing team who consistently provide clients with market leading digital strategies and insights. • Workflow Management to bring in efficiencies, and shift focus towards more strategic tasks while maximising team’s potential • Responsible with client satisfaction and build relationships with internal/external stakeholder management. Attend media presentations, networking events and industry conferences to represent Resolution Media
Resolution DigitalAccount Director
Feb. 2017 - Oct. 2018Sydney, Australia• Leading & Managing the Paid Search team across the full client portfolio. Leading client briefs, and monitoring strategic planning and forecasting to maximise opportunities
• Hold regular WIPs with the team to ensure that everyone is across workloads, address any issues and support any developments that will lead to effective and efficient practices.
• Prepare Daily/Weekly/Monthly/Quarterly review for your respective area, with insights and implications, as and when required
• Maintain strong and consistent performance, delivering against planned targets and KPIs. • Recruit, manage and develop a high performing team who consistently provide clients with market leading search strategies and insights.
• Build and strengthen relationships with senior stakeholders both internally and externally, oversee the teams’ workflow, account management and ensure client expectations are met
Resolution DigitalSenior Account Manager
Jul. 2016 - Feb. 2017Sydney, Australia• Build and develop relationships with teams and stakeholders within the agency and the wider group.
• Work with other departments (SEO, Digital Display and Programmatic) and promote integration by evaluating the impact of other media channels on performance. • Recruit, retain and develop direct reports in line with company policy
• Provide daily direction, management, leadership and guidance to junior team member and account managers.
• Coordinate the team workload levels and support managers in effectively managing their time and client expectations.
• Hold regular meetings with the team to ensure that they are across workloads, address any issues and support any developments that will lead to effective/efficient practices.
• Ensure the team are maintaining regular dialogue on campaign performance and market opportunities to ensure continual optimization of client accounts.
• Prepare Daily/Weekly/Monthly/Quarterly review for your respective area, with insights and implications, as and when required.
Resolution DigitalAccount Manager
Dec. 2015 - Jun. 2016Sydney, Australia• Main point of contact for managed accounts for both clients and internal stakeholders. • Working closely teams across other channels to ensure responses to client briefs are aligned and paid search activity is integrated. • Developing search strategy incorporating paid search best practices and previous campaign learnings. • Report automation and workflow improvement to maximize team efficiency and ensure resources are allocated accordingly. • Regular reporting, weekly, monthly meetings and presentation on campaign performance to keep relevant stakeholders up to date. • Managing and training account executives and new joiners to ensure smooth integration in the team and the wider department
• Strategic planning and budget management of paid search, GDN and content management platforms in order to achieve target KPIs and raise brand awareness. • Keeping up to date with digital marketing trends, informing clients about new opportunities and Beta tests available across Google and Bing.
Mindshare UKBiddable Account Manager
Mar. 2014 - Aug. 2015London, United Kingdom• Overseeing the daily management of paid search activity across clients, to ensure performance is strong, consistent and delivering against planned targets and KPIs. • Working with third party management tools to optimize campaigns and implement bidding folders for more effective campaign management. (DoubleClick, Marin, AdWords Editor, Bing Editor) • Working closely with online and offline channels' team members to implement adaptive marketing strategy, in order to maximise opportunities. • Managing daily client communication via email, phone and in person in order to keep relevant stakeholders up to date with account performance.
• Managing and training account executives and new joiners to ensure smooth integration in the team and the wider department
• Strategic planning and budget management of Social Campaigns across Facebook and Twitter in order to achieve target KPIs and raise brand awareness. • Keeping up to date with digital marketing trends, informing clients about new opportunities and Beta tests available across Google and Bing.
Starcom MediaVest GroupSearch Analyst
Mar. 2013 - Feb. 2014London• Management of PPC campaigns including budget pacing, optimization, analysis and testing • Monitoring account performance to ensure it is delivering against KPIs
• Reporting on live PPC campaigns (bidding, ad copy writing optimization, keyword research and negative keyword development
• Building and managing relationship with third party media owners ( Google, Bing, Kenshoo, Marin)
• Following up account activity, suggesting and implementing new strategies and optimizations to improve performance and exceed client team requests.
• Preparing and setting up campaigns for new product launch. Actively participating in forecasting, planning and implementation of product launch. • Continuous communication with client teams to provide update on account performance and insights including daily and weekly meetings
• Following and sharing industry insights and product developments through the contribution to the weekly news magazine of the search department (http://issuu.com/searchlately)
• Google Adwords Qualified
77AcademyDigital Media Assistant
Jan. 2013 - Mar. 2013London, United Kingdom• Designing and implementing account structure for international charity organisations (Global Giving Uk and Azafady)
• Daily management and weekly reporting of PPC campaign performance (bidding, ad copy writing and optimization, keyword research and negative keyword development) • Daily management of Social Media activity for clients (platforms: Facebook, Google+, Twitter, Pintrest and LinkedIn)
Regus Business CentreConference & Event Coordinator
Feb. 2010 - Jan. 2013London, United Kingdom• Providing an exceptional level of customer service through different communication channels (phone, email, in-person)
• Managing and coordinating the workflow of main reception, meeting rooms and additional events. • Working with the marketing teams to promote latest meeting room and office space availability across the business center. • DM distribution and sales tours to maximize center capacity
• Analyzing meeting room profitability to increase revenue, feeding into promotional calendar and promotional pricing. • Supporting the operations of in-house clients and in-line manager
• Dealing with third party suppliers (invoicing, raising purchase orders)
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