A proficient Paid Search Professional with a comprehensive understanding of pay-per-click (PPC) advertising strategies. I am specialised in managing, optimizing, and scaling paid search campaigns to increase visibility, boost web traffic, and drive customer acquisition. I also have a track record of improving ROI by leveraging data analytics for strategic decision-making. Skills also include keyword research, bid management, and A/B testing. I am Google Ads certified and have a strong background in digital marketing.More...