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Work Background
Ad12Mob AgencyStrategy, Staffing and Client Services
Feb. 2020• Built, develop, and lead a team of strategists who creates and implements innovative campaigns.
• Negotiate contracts with clients on behalf of the firm and manage relationships with existing clients.
• Collaborate with recruiters and human resources managers to ensure that the clients’ staffing needs and goals are met, including search, recruitment and training of top talent in the health, education and humanitarian sector.
• Consult with customers on market trends, competitive intelligence, and prepare the business for current and future market dynamics related to marketing strategy, including staff requirements and talent acquisition.
• Develop and present strategic plans covering digital fundraising efforts across multiple digital tactics.
• Provide strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
• Ensure overall quality control of all digital assets. Ensure timeliness and accuracy of deliverables including
multi-channel testing plans, campaign reports and change.
• Monitor all client program results including evaluating return on investment for each client and provides
opportunities to apply learnings for future programs across all clients.
• Design long-term company strategic plans in coordination with all team members to ensure account
retention, continued account success, and realistic program expansion.
Ader&Co. Philanthropy Business IntelligenceFounder, President and CEO
Oct. 2009• Provide content and engaging initiatives, marketing communication, and advocacy services.
• Manage a team of consultants to source, screen and place candidates in the nonprofit industry.
• Based on RFPs, RFAs and Task Orders, provide guidance to proposal teams on staffing strategy.
• Collaborated with hiring managers to identify top talent that met organizational culture requirements.
• Drive engagement, direct response and marketing strategies to a 30-person cross-functional team.
• Train and supervise staff members including hiring, firing, performance evaluations, coaching and
mentoring to increase revenue by identifying new markets and services that meet clients’ needs.
• Strategic oversight and development of training and recruiting activities and materials, enlisting consultants, industry leaders, professional and education institutions in training workshops and recruiting events.
• Oversee strategic account’s go-to-market plans and execution, profit and loss (P&L) management and budget execution, monitoring results to identify business solutions and opportunities for revenue growth.
• Develop presence in Latin America, collaborating with customer relations personnel, support and technical services, contributing to the development of go-to-market and business strategy beyond the confines of the marketing and communication function.
• Conduct research and neuromarketing initiatives to create impactful messaging, aligning traditional and digital marketing campaigns to new and relevant audiences, generating incremental revenues and results.
• Consolidate branding and public awareness to provide opportunities of engagement and enhance marketing effectiveness through sponsorships, events, digital and social media, driving positive media coverage that would maximize outreach, customer experience and overall strategy.
World VisionDirector of Marketing and Donor Engagement
Oct. 2007 - Sep. 2009Federal Way, Washington, United States• Created impactful go-to-market strategies and initiatives that offered opportunities of engagement which
influenced perceptions, boosted partner experience, and delivered tangible results from concept to launch.
• Identified key business opportunities, created prospect pipeline and leveraged marketing and partner
intelligence solution to generate targeted monthly leads for new business development.
• Produce and deliver content in a multichannel platform, partnering with key stakeholders in a cross-functional matrix environment to target a diverse global audience that double institutional revenue year over year.
• Created job descriptions for open positions and developed marketing materials to communicate effectively
with a variety of personalities, providing back-office support to team members.
• Established and nurtured key relationships with different groups and strategic partners to build strong
rapport and promote a unique value proposition and brand experience to produce higher yielding revenues.
• Collaborated with HR leadership to develop and implement strategic long-term recruitment plans that
supported the organization’s vision and goals and promoted diversity, equity and inclusion (DEI).
UniBH - Centro Universitário de Belo HorizonteAssociate Professor of Marketing
Jan. 2004 - Jan. 2007Professor for all levels of marketing courses at a leading business university in Brazil. As a frequent seminar speaker, main interests are fundraising, market research, strategic planning and business development. Courses Taught at Graduate and Undergraduate Level:
• Business Policy
• Applied Business Technology
• Introduction to Marketing
• Marketing Management
• International Marketing
• Marketing Research
• Relationship Marketing
• Mapping and Marketing Assessment • Applied Marketing for Arts, Culture and Services
• Applied Marketing for Tourism, Entertainment and Leisure
• Applied Marketing for Insurance and Services
ChildFund InternationalDevelopment & Marketing Manager
Aug. 2001 - Sep. 2007• Managed $5M budget optimizing content management, marketing and communication strategies.
• Positioned the organization in the market with a new branding and relationship strategy, leading to a tenfold
revenue growth through strategic alliances, collaboration and partnerships.
• Tracked and analyzed data adjusting strategies to improve brand identity and awareness.
• Provided customer experience, excellence and value by leading 30 FTE cross-functional team to implement a growth plan to double local revenues by focusing on innovation, diversification, and digital transformation.
• Mentor business strategies by delivering boardroom presentations to leverage market knowledge and insight analysis, facilitating revenue growth increase year over year. • Developed and nurtured strategic partnerships with key staff and professionals, customers, vendors, industry leaders and government, generating genuine connections from C-level executives to identify and build partnering initiatives to drive and achieve organizational mission and goals.
• Hired, trained and developed diverse and cross-functional team and personnel on marketing best practices and protocols, motivating continuous improvement to streamline processes and controlling costs to spearhead highly profitable division.
• Nurtured relationships with partners, government officials and media representatives to devise public relations strategies engaging and influencing the community and public in support of accomplishing business objectives.
Centro Universitário UNASenior Marketing Consultant and Associate Professor
Jan. 1999 - Jan. 2003Coordinated and advised teams of consultants in problem solving, strategic planning and the development of projects to identify market feasibility, including customers’ demographics, purchasing motivation and satisfaction. The study involved the opening of new markets, adapting products and services to market needs. Provided strategic counsel and partnering strategies to create opportunities to enrich and develop the higher
education community, participating in international projects and research with multinationals organizations,
education institutions, embassies, chambers of commerce and trade associations.
Paradoxe CorporationSales and Marketing
Jan. 1996 - Jan. 1999
Porter-Cable CorporationInternational Marketing Specialist
Jan. 1995 - Jan. 1996
Oklahoma Baptist UniversitySpecial Assistance to the Dean of Business
Jan. 1994 - Jan. 1995Developed international relations with multinationals organizations and education institutions, participating in consultancy projects and research in the international business. Brought about opportunities to enrich and develop the university’s community, acting as liaison in partnership development with institutions, embassies, chambers of commerce, and trade associations.
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