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Work Background
HCLTechGraphic Designer
Apr. 2022Mississauga, Ontario, CanadaCommissioned to support the office of CMO (Chief Marketing Officer) of HCLTech in matters of brand communications and marketing, as well as maintaining the visual identity by delivering on-brand assets for various stakeholders.
Sam Chung & AssociatesFreelance Graphic Designer
Jul. 2019Mississauga, ONCommissioned to execute creative briefs and give creative input on projects for key clients, as well as giving assistance in production by creating and editing digital artworks as needed.
IMAGINE GRPArt Director
Feb. 2010 - Jan. 2019Amman, JordanSelected to oversee and plan the entire Brand Management Communications effort, and to assign and schedule work to designers and artists. I produce visual designs that represents a client’s marketing concepts and business goals, using advanced graphic software programs and selected technologies in developing something as basic as a leaflet or as complex as a full campaign. I manage the design and development of the visual appearance of magazines, product packaging, newspapers and other media compliant with brand message and target market. I apply influential, persuasive and effective communication skills to ensure excellent concept and brand communication understanding to clients, whilst ensuring expectations are fully understood and realized. I am productive in relationship building across all stakeholders; highly influential and excelling at R&D, innovation and strategic marketing, with a proven track record of directing creative development that drives corporate identity and commercial footprint. I am well versed in brand marketing, including the utilization of ATL, TTL & BTL methods to sustain business awareness and continuity whilst maintaining project control; and employing communication excellence to nurture win-win collaborative partnerships that enhances commercial identity, and delivers consistent customer satisfaction.
TBWASenior Graphic Designer
Aug. 2007 - Feb. 2010Amman Governorate, JordanAppointed to be highly influential within a creative team of professionals including; printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists to deliver effective media, brand concepts and marketing materials. I professionally engaged with clients and liaised with account managers to discuss the business objectives and requirements of a project, whilst estimating the time required to complete the work. I oversaw the development of design briefs that mirrored the client's purpose; whilst thinking creatively to produce innovative ideas and concepts and developed interactive design using innovation to redefine a design brief within the constraints of budget and deadlines. I finalized and presented materials, utilizing a range of media, including computer-aided design (CAD), photography, and researched emerging technologies to stay on the front foot in safeguarding the production of accurate and high-quality results. I leveraged illustrative skills with rough sketches and worked on layouts ready for print, and commissioned illustrators and photographers when appropriate.
Beity MagazineGraphic Designer
Dec. 2006 - May. 2007Amman, JordanSelected to turn base content and marketing campaigns into crisp and easy to comprehend executable forms that delivers maximum impact and precise messaging and branding. Collaborated with other designers to modify, localize and repurpose design assets for campaigns and brands, whilst continually reviewing and implementing changes to design practices. Fulfilled interaction design and visual concepts as a part of a multi-disciplinary team and researching interaction design trends. Executed responsibility with minimal experience with a magazine heralding an emotional intelligence theme; acted in employing robust analysis of the existing content, it’s development and its target market; suggested a complete and radical overhaul of the publication and the brand. The General Manager subsequently endorsed the proposal, and the new development was successfully published.
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