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Network Power<100 people
Roles
💸66%
Marketing
👍33%
Sales & BizDev
🗿33%
HR
Geos
🇨🇿33%
Czechia
Work Background
Silvia Lopez Bordese Boutique ConsultancyFounder
Dec. 2023Italy Strategic Consulting for Innovation
Personal Branding and Comprehensive Communication
Market Research and Effective Social Media
Coaching and Training in Conscious Marketing
Austral Education GroupProject Coordinator - Consultant
Feb. 2023Milan, Lombardy, ItalyAs Austral Group Program Coordinator's role I
to make sure travelers fully experience the cultural and business offerings of a trip, having a fun and safe program.
StellantisMedia Market and Brand - Media and Digital - Enlarge Europa Stellantis Spa.
Jan. 2021 - Dec. 2021
StellantisMarketing & Communication - Brand Identity and Internal Marketing Manager
Nov. 2016 - Dec. 2021Turin Area, ItalyMaker the Guidelines for all applications of Mopar Brand in Emea Region, follow the Mopar Global Guidelines.
Responsible for Internal Marketing Communication and Brand Identity activities in the project: Mopar House Rivalta di Torino- Mopar EMEA Region Headquarters and Central Parts Distributions Center with 340.000 M2 is the largest Mopar site in the world. Mopar Selnia Essential Oils. New Identity for the international cobranding. Mopar Express Lane- Workshop Rapid Service; branding study, positioning, service guidelines, main communication messages Essential Parts- Branding guidelines for Emea, naming and new packaging, Mopar Connect, Alfa Connect- Branding for Connective Services
Mopar ID- Digital Asset Mangement for all communication assets: signatures, campaigns, catalogues, videos. Developt and manage.
Mopar Brand in the sustainability FCA report
New Branding Strategy for Mopar Emea Accessories
Free to Go- Mobility Service program- branding and guidelines for the service offer Mopar Brand in the sustainability FCA program
FCA Fiat Chrysler Automobiles- MoparMopar Brand & Communication Manager
May. 2014 - Nov. 2016Turin Area, ItalyDevelop the Mopar brand strategy and relevant guidelines to be applied to EMEA Region in line with the Global Corporate identity.
Develop the Mopar HQ Communication Plan by integrating local main appointments and track relevant KPIs and ROI of communication activities.
Develop communication contents and formats for customers, dealers & employees in line with Customer needs and with the Mopar yearly Marketing Yearly Plan.
Prepare the Mopar Corporate press releases by coordinating with all Mopar Depts.
Support Management speeches and relevant presentations for conventions and special events
Fiat Chrysler AutomonbilesMopar Brand Communication Manager & Web
Jan. 2012 - May. 2014Turin Area, ItalyThe principal experience has been to define the Mopar Brand & Communication Strategy in EMEA Region. Redefine the posisionig to the Fiat Chrysler Automobiles After Sales brands.
Mopar Brand Strategy and Guide Line for Emea Region- To create the new Brand
positioning for Emea
Mopar Communication Retail, include all touch point for B2C and B2C channel-
Isntiutional, season and tactical campaign- New integrate apporach
Mopar Digital Communication
- New Mopar Owner Center- integrated After sales platform of posessors Fiat; Alfa
Romeo, Lancia; Jeep; Abarth and Fiat Professional. Wins a special prize within the 15th
Media Key Interactive Award 2014. The best Editors's Choice-
- New e-commerce for Alfa Romeo and Fiat.
Mopar Merchandising- for Fiat, Alfa Romeo (within 4C and Vintage New Collections),
Lancia.
Alfa Romeo 4C collection: winner of Prmotional Gift Award 2014, Germany and
Honourable mention in the Reddot Award 2014, Essen
Mopar Activation throug implement the endorsment strategy. Mopar presence into the
FCA stand at the Motor Shows and Media Drive
Abarth & Co.Marketing & Comunications Manager
Apr. 2009 - Mar. 2012Turin Area, Italy Head Abarth Communication Strategy - To Develop the Abarth Media partnership with Mtv Europe and Special media Drives. - To create a New PR Strategy- automotive, life style and fashion. - News Integrated Guide Lines - New Abarth word wide web site. - Abarth activation with: employee, dealers, clients and pubblic. - Abarth Institutional and Retail Campaigns - Abarth Motor Show presence - Abarth Racing- Special events - Abarth 695 Tribute Ferrari- special project - Abarth USA- Special project
Fiat Automobiles Spa Network Developtment- Sales Tools
Feb. 2006 - Jul. 2007Turin Area, ItalyProject Manager for the new Marketing & Sales tool- call: Link Sales. Unique tool for to Dealer manage all purchasing vehicle. The first tool for integarte communication HQ/Market/Dealers. To create quote Car, Contract, Client profile (for CRM and Lead Management Process) To develop a tool for intensive training for all sales force.
Alfa RomeoAlfa Romeo Dealer Corporate Identity
May. 2005 - Feb. 2006Turin Area, ItalyThe New Internal and External Corporate Identity for Alfa Romeo Brand Managing the implemantion plan into Italian Market. Total more than 100 project whit €555.000 of Budget
Fiat Automobiles SpaFiat Italy Business Center Comunications Manager
Oct. 2002 - Apr. 2009Turin Area, ItalyResponsabile for ATL Campaigns, include to adpot and localize the HQ creativity for Fiat 500, Fiar Punto, Fiat Croma, Fiat Sedici,Fiat Idea,Fiat Panda Fiat Doblo passengers. Spot Radio, Tv, Press, Digital Adv and OOH assets for all models.
In charge the Events for the Lunch cars In charge the Business Center Italy Media Plan include . To coordinate the
Alfa RomeoTrade Marketing Bussines Center Italy
Oct. 2002 - Apr. 2005Turin Area, Italy Italy Trade Marketing Manager for Alfa Romeo Brand. Manage communication a media plan into the Italy Marketing Plan. Coordinate eight Marketing Alfa Romeo subdivision in Utaly country. Coordinate the New Lunchmodels into the Network. Custome Relation Manager New Alfa Romeo.it site
Responsabile for managing the Central Budget for ATL and BTL activities.
Coordinate the Media Plan and the local Communication Agency.
Fiat Auto ArgentinaMarketing Bellow the Line
Mar. 2001 - Oct. 2002Córdoba Province, ArgentinaManage Alfa Romeo and Fiat events and Localy Motor Shows, Sponsoring. Commercial and Inernal Lunch of new products Coordinate with PR department
Fiat Auto ArgentinaInternal Communication Manager
Mar. 1999 - Feb. 2001Córdoba Province, ArgentinaThe New Internal Communication aproach, new tone of voice for the FSA employee. Montly House Organ for employee and them family Internals events: Family day, Christmas day, New products Lunch. Speach support for the Managers
Fiat Auto ArgentinaInternal Marketing
Dec. 1996 - Mar. 1999Córdoba Province, ArgentinaCompany Climate- Special project Company
Welfare Company for employee and blue colar
Carlos Mugica - ONLUSCommunication Training
Mar. 1993 - Nov. 1996Córdoba Province, ArgentinaManaging Communication comunitary progect for the healt, housing with sustantability focus. New communication formats for literacy program. Special focus: women Managing international nvestments provide of international welness agency: ONU, American Church, Germany Church
Serviproh ONLUSSociologist
Mar. 1993 - Nov. 1996Córdoba Province, Argentina Manging social welfare programs. Focus on Housing and Family Health. Manging the budget provide international asociations
Drago BoutiqueRetail Assistance
Mar. 1988 - Mar. 1993Córdoba Province, ArgentinaSales Luois Ferrau, Lisage, Nina Capri France Brands
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