Ken Balough

Head of Marketing @Griple

ConsultingStartup FounderMarketingEntertainmentUnited StatesAdvisorProduct ConsultantBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

Ken is a dynamic and results-driven marketing leader with over two decades in AAA gaming, entertainment, and technology sectors. Formerly at the helm of product marketing for Microsoft, PlayStation, SEGA, and LucasArts, leading global teams orchestrating high-impact campaigns and guiding product development. His journey through the AAA gaming landscape isn’t just about marketing products; it’s about understanding the pulse of the gaming community and shaping experiences that resonate with players on a profound level. From blockbuster releases to innovative new IPs, Ken has played a pivotal role in bringing some of the most iconic games to life, earning him a reputation as a visionary and trailblazer in the industry. For Ken, it’s about forging connections and building bridges between developers and players. With his keen understanding of consumer behavior and his ability to identify emerging trends, Ken doesn’t just market games – he creates experiences that leave a lasting impression and ignite the imaginations of players around the world.

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