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Work Background
Fast Mora Ltd.Founding Partner
Jan. 2016London, United KingdomMarketing transformation: I provide expert consultation to C-level executives and boards, working closely to align brand and communication strategy with financial growth and operational excellence. I design pilotos to reduce risks and model results.
I've have overseen successful pilot projects that have resulted in more productivity, renewed portfolios, culture change, and shareholder value for renowned clients such as Jadex, Primo Waters, Walgreens-Boots, E.Y., Unilever, TPXImpact, and American Express.
Examples include:
• Increased brand value for a privately held water company through strategic portfolio consolidation and D.T.C. transformation, enhancing the brand value and operational efficiency for clients. This is just one example of the tangible results I've achieved.
• Facilitated a leading management consultancy's navigation through a complex consolidation phase, including technology road mapping to streamline portfolio operations.
Interpublic Group (IPG)Strategy Leader - Chief Strategy Officer / Executive Vice President / Senior Vice President
Apr. 2010 - Jan. 2016London/New YorkAs the Chief Strategy Officer at U.M. overseeing G14 Markets, my focus was on strengthening client partnerships and expanding revenue streams. I led our expansion efforts across Europe and Latin America, bringing on board major accounts like Nestle and Meda. Through innovative communication and marketing strategies, we boosted brand performance for L’Oreal and other key clients.
Transitioning to the role of Executive Vice President of Global Strategy at McCann, I revitalized Nestle's long-standing partnership. By embracing new digital capabilities and forming strategic alliances, we established thriving centers of excellence. Spearheading top funnel initiatives in health tech, we significantly enhanced brand performance for Nespresso, Nesquik, Coffee Mate, Nestle Waters, and Maggi.
During my tenure as Senior Vice President of Strategy at McCann, I achieved a remarkable 40% increase in brand engagement. Through the introduction of new brands, content, and activations, we captured audience attention and drove brand growth. I led a high-performing team in New York, nurturing talent that now leads prominent brands in the industry.
NickelodeonSVP Creative Strategy
Mar. 2007 - Sep. 2010New York, U.S.A.I led teams spanning three countries, guiding them in developing and refining our product strategies, platforms, and experiences to meet our business goals even in tough economic times. My focus on digital strategy and multicultural marketing helped establish key practice areas, like our digital LatinX segmentation model, leading to major successes and growth for the company.
I also spearheaded the creation and rollout of an integrated operating system for franchise management, ensuring consistent branding across content, consumer products, and commerce channels.
Outside of my role, I've been active in tech startup accelerators, sharing my insights on brand transformation, investment strategies, gender equity, and economic empowerment through public speaking engagements and mentorship opportunities.
• Surpassed business targets by reconnecting flagship franchises to their roots, resulting in a 33% revenue increase.
• Pioneered the development of stand-out marketing campaigns in collaboration with high-profile figures, such as Karl Lagerfeld and Pharrell Williams.
• Relaunched iconic franchises, aligning with eco-friendly and inclusive values to captivate a global audience.
• Cultivated partnerships and led digital innovation at W.P.P. Grey, securing accounts and expanding business relationships.
• Built and managed an in-house digital content and media agency, driving growth and content innovation for major clients.
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